We raked up everything new in Kit this fall 🍂

The follow-ups you keep meaning to set up, knowing who’s actually engaged, turning more subscribers into customers: see how it all works, live on November 18 at 12pm ET.

Free to join. Register here: bit.ly/4zGpmYo

Shoutout to every author who started scared, wrote it messy, and shipped it anyway, and to everyone about to. You inspire us every day. 📚

#NationalAuthorsDay

The next era of visual automations is HERE. 🚨✨

Our refreshed builder is now in open beta with more room to build and more confidence to publish.

And this is just the first chapter. There’s more to come. 👀

Ready to try it? In Kit, head to Visual Automations → New, click the the option to try the new builder. You can switch back to the legacy builder anytime during the beta.

Your Kit account 🤝 @claudeai 

Kit is now in Claude’s Connectors Marketplace. Connect your account, then draft emails, build landing pages, and get answers about your audience all by asking.

“Who on my list lives in the city I’m visiting?”
“Help me plan a meetup for them.” 🔎

That’s where Subscriber Signals + Kit MCP gets interesting.

Ask Claude, ChatGPT, or another compatible AI assistant questions about your subscribers, then get help turning the answers into eople nearby. Discover subscribers with audiences of their own. Explore who’s bought from you and what to offer them next.

Less digging. More doing.

See yours → bit.ly/4jjoYtE

Carleigh Bodrug’s new cookbook, PlantYou Quickies, is officially out! 🥗

140+ plant-based recipes built for busy people who want dinner to be easy and delicious. Her newsletter brings that same energy to your inbox every week, and she runs it on Kit. 💌

If you’re a creator, her inder: keep it consistent, keep it personal, and make it something your people look forward to.

Grab the book: plantyou.com/quickies
Subscribe to her newsletter: plant-you.kit.com

Subscriber Signals is here. 🔎 Now live in Kit and Kit MCP.

Kit now knows your audience better than any platform on the market.

See subscriber demographics, who has an audience of their own, and who’s bought from you. Then ask Claude, ChatGPT, or another compatible AI assistant st and get help planning your next move.

See your audience in focus. → bit.ly/4rYTN9m

Megan got a look at new possibilities for her creator business. Your turn tomorrow. 👀

This Thursday. October 8. 👀

🚨 NEW IN KIT: Sales pages.

Our first trick? We’ve been listening. 🎃

You asked for more ways to customize your sales pages, and we’ve been building to help you gear up for Black Friday.

New sales pages are now live in Kit.

Find them under:
Landing Pages → New landing page → New builder → Product )

And this is only the beginning. Keep an eye out for more tricks and treats this Fall. 👀

Kit tip: before you remove cold subscribers, send them a two-email re-engagement sequence and give them a chance to confirm they still want to hear from you 📩 Kit has a list-cleaning automation template built for this — it sends the sequence and automatically unsubscribes anyone ays after the last email. the ones who click to stay are now warm again. the ones who don't were hurting your deliverability anyway.

🚨 NEW IN KIT: Our most-requested MCP feature. 

You can now build complete Broadcasts and Sequences in Claude, ChatGPT, or your preferred AI tool—and send them straight to Kit.
They’ll land in your existing template, fully editable and ready to send. 

Build in your AI tool. you’re ready.

The Try Guys are officially sending on Kit. 🎉 Get their latest straight to your inbox: the-try-guys.kit.com/508977a3dd

POV: Claude handles the Kit tasks you keep saying you’ll get to later. 👀

Rebuilding old sequences. Archiving newsletters. Reviewing your webinars.

Anna set it up without writing a single line of code.

What have you been automating with Kit MCP?

Webhooks 2.0 are here! 🎉

You can now set up webhooks without touching the API. Just head to Automate → Webhooks, register your destination URL once, and choose from 26 events – including subscribers joining, tags being added, broadcasts being sent, and more.

Already using setup will keep working exactly as before.

Questions about setting it up? Drop them below 👇

Kit x Acast is official. 🎙️

Got a newsletter? Start that podcast.

Got a podcast? Start that newsletter.

6 months free hosting, real onboarding support, Marketplace access day one. 10K+ weekly listens gets you waived fees + up to $50K in promo support.

bit.ly/4zDUqIK

Vote for Kit at #SXSW27!

Creators are moving back into physical space, and it's paying off. Our Haley Janicek, Head of Creator Community at Kit, is speaking on why — alongside:

JT Barnett, founder of CORE
John Goss, CEO of The Lighthouse
Kaya Yurieff, Co-CEO of Scalable
riving creators offline, how the best creator hubs build loyalty, and why showing up in person is one of the smartest moves a creator can make right now.

Voting closes August 23. Thanks for the support!

Vote here 👉 bit.ly/3TM5P8Z

Landing pages in the Kit MCP are here. 🚀

Describe the page you want, right inside Claude, ChatGPT, Gemini, or Cursor, and it lands in your Kit account ready to publish.

We heard you. Command Bar is back, and it lives in ⌘K now. 🔍

Search subscribers, tags, broadcasts, sequences, whatever you need. Or skip search entirely and create a new landing page, product, or email right from the bar.

Fastest way to move through Kit, full stop.

Mac: ⌘K · Windows: Ctrl+K

Our CEO, @nathanbarry, has been traveling to creator events, from Craft + Commerce to Cannes.

Here are 3 trends he's seeing in the creator economy.

Find a creator you want to collaborate with in the Creator Network? Now you can actually reach out and make the connection. 🎉

Request their email, send an intro, and start the conversation — all inside Kit. Every request gets tracked in one place, and every request is approved ms.

Happy collaborating!

Custom favicons are finally here! 🎨 Now live in Brand Kit: upload your own icon so your tab is instantly recognizable. Plus it shows up across your entire Kit site, from landing pages to your newsletter to your profile. Available now on paid plans.

@Forbes came to Craft + Commerce this year. 👏

Emma Cortes Ellendt joined us in Boise, sat down with our founder @nathanbarry and CPO Katie Swett Miller – plus dug into Subscriber Signals, Kit MCP, and our new Studios.

Thanks, Emma, for capturing what our community is building!
t.co/F0bI8pk2s4

Kit is the only email marketing platform to have podcast studios free for its creators – Boise, Chicago, and now NYC. 🗽✨ Book a session at Kit Studios NYC here: bit.ly/4fxJcgF

Newsletter sponsorships are here. 🔥 Have you set yours up yet?

Brands get matched to your newsletter, you approve every offer, Kit handles the rest. No pitching, no negotiating.

Available now on Creator and Pro plans.

New look, same Kit. ✨

Kit has a new navigation, so you spend less time hunting and more time creating. Creators in testing found what they needed 40% faster with the new vertical nav. 👀

Try it in your account now, and if you need more time to adjust to it, you can switch back ly.

Stop going back and forth over email to schedule meetings. Add @Calendly directly to your Kit emails. Clients will see your availability in real time and book instantly. 📅

We didn't just add more charts. We made every insight actionable. 📊🪄

Introducing Engagement Analytics. Track how your audience is trending, spot who's going quiet, and act on it instantly with tags, segments, and sequences.

Available now on Creator Pro.

Kit Update: Shaped section edges are live in Landing Pages. 🎉 Angled, curved, big, small – you pick. Because your page should look exactly how you imagined it, not how a template decided for you.

Behind every feature launch is a blooper reel. Here's Shiv's. 😂✨

Your next podcast guest, collaborator, or sponsor is probably already on your email list. 👀

Subscriber Signals surfaces their social profiles automatically, so you know exactly who they are and why they're worth reaching out to.

Full feature walkthrough here → bit.ly/3SioUyK

Your email list is full of real people. Subscriber Signals shows you who they are.

Available on the Kit Pro plan.

Meet Subscriber Signals — just announced at Craft + Commerce this weekend. 🎉

Your list is more valuable than you know. Signals automatically enriches every subscriber with social profiles, demographics, and engagement data the moment they join – so you can find hidden gems, win d build products for the audience you already have.

First subscriber intelligence layer built into an email platform. Included in Kit Pro.

Join the waitlist → bit.ly/3Qw32zp

Day two, closing party, and just like that — Craft + Commerce 2026 is a wrap. 🥹

More keynotes, more workshops, more of those conversations that remind you why you do this. And then one last night together to celebrate all of it.

See you in 2027? Early bird tickets are $200 off ext year, let's go. bit.ly/44eSzvj

this stack is chef's kiss

Your email list is telling you something. Are you listening?

Today @ 2pm ET: Terry Rice + Shiv are teaching you how to find the hidden opportunities inside your email list – live from Kit Studios NYC.

Grab a free seat: bit.ly/4vbt0Hn

The sessions were packed. The energy was high. Day one of C+C 2026 did not disappoint.

Don't miss next year — early bird tickets are live now at $200 off. bit.ly/3SLIy6g

@BarrettABrooks spent years stuck at the bottom of a well he didn't know he was in. Getting help changed everything.

"Dada, I'm sad. Will you hold me while I cry?"

@BarrettABrooks did the hardest work of his life so his son could say that — and so he could finally say yes.

@JamesClear on the only two timeframes that matter:

10 years. And one hour.

Gabby Beckford (@packslight) on the hardest part of delusional confidence:
Saying no before you have proof that something more aligned is on the way.

Trusting that the move you've been sitting on is worth making. Letting the universe tell you no instead of telling yourself first.

Gannon Meyer on why sharing your thinking, even imperfect thinking, is the move most people are too afraid to make.

AI can write your emails. It can't build your relationships.

@CourtSpritzer on what actually can't be automated.

@jaypapasan on why creators and entrepreneurs struggle to rest and why giving yourself permission to pause might be the most productive thing you do.

Ellen Yin on why entrepreneurship isn't a game of following the rules.

It's an invitation to rethink them.

Nicole Burke built a multi-million dollar business around one insight she learned teaching a wealthy client how to pull a carrot out of the ground:

She wasn't buying a garden. She was buying a feeling.

Your audience doesn't want your framework. They want to feel something.

Simon Alexander Ong introduced us to a word I didn't know I needed: pronoia.

The belief that life is working out in your favor.

Your email list just got a lot more valuable. Here's everything we just launched at Craft + Commerce 2026. 🔥

Your email list has been keeping a secret. 👀

Everyone has a story.

Every year at Craft + Commerce, we do a live product launch on stage. This year's is the biggest one we've ever done—and we're live streaming it!

We've been heads down working on something for a while now, and it's all centered around one idea: helping you get more value from lready spent years building.

Join us live on June 11th at 11:15AM ET. bit.ly/4emuDMn

Kit Update: Your audience is global. Now your sends are too. 🌍

Timezone-based sending is officially live for all paid plans. Schedule your broadcast once and it lands at the same local time for every subscriber, wherever they are in the world.

Craft + Commerce is less than two weeks away and we can't wait to welcome everyone back to Boise.

We sat down with Nathan to talk about what makes C+C special and what he's most excited about this year.

If it's your first time visiting Boise, make sure to check out some of and don't forget to grab a Chai at the District Coffee House in Downtown.

Boise really has a way of winning people over the moment they arrive.

Excited to see you there!

The biggest product release in Kit history is coming June 11th. 👀

Craft & Commerce is sold out — but we're bringing it straight to you LIVE.

Grab your free spot now. bit.ly/4wyHWk4

We just shipped Kit MCP.
We kicked off the rebuild of landing pages.

And there’s a lot more we’re still building for you.

Our biggest product launch of the year is coming on June 11. More details to come.

The most complete email MCP for creators is here.

The Kit MCP is officially live in public beta.

Your AI tool can now analyze your Kit data and act on it. Draft, tag, and sequence—all from one conversation.

bit.ly/4uOHyvX

What has Nathan been up to? 👀

Something's printing. Your work week is about to get a whole lot more interesting – Tuesday. 🖨️

Kit Update: You can now search subscribers by name in Kit. 🔍
No more scrolling to find someone – just type their name and go.

Your links can do more than you realize.

But every click is actually a signal — and Kit's Link Triggers let you act on it automatically. When a subscriber clicks a specific link, Kit can tag them, enroll them in a sequence, or fire any automation you've already set up. No ed.

You build it once, it works forever. 🔗

The landing pages you've been asking for are finally getting a rebuild. 🎉

Watch @nathanbarry's announcement — and join us as we build it with you.

Kit Update: The status labels on your subscribers page have been tidied up. "Cancelled Subscribers" is now simply Unsubscribed, and the redundant "Subscribers" suffix has been dropped from the rest of the statuses too. Easier to scan, less noise. ✅

Kit Update: Subscriber charts now have updated date filters – this month, last month, this year, last year and more – for easy filtering.

Craft + Commerce 2026 is officially SOLD OUT. 🎉

Here's your official speaker lineup for Boise this June — we cannot wait to see you there.

FYI: Kit forms now detect common email typos and prompt subscribers to correct them before submitting. Simple fix that stops you from losing people to a single-letter mistake before they ever confirm.

Your email list isn't the problem. Your platform is. 👀

Signs it's time to move on:
→ List growing, results flatlined
→ "Personalization" = manually sorting segments
→ Automations that quit before you do
→ No post-purchase flow (still)
→ You've thought about switching. More creators who've outgrown their starter tool. 25% off through April 30. Migration support included. bit.ly/4vCl7vk

What if your mailbox was a source of inspiration? ☀️

Dhar Mann thinks it should be — so he built Inspiration Weekly, a newsletter delivering kindness, hope, and positive energy straight to your inbox every Monday morning at 9am ET.

Because there's enough negativity out there. to add to it.

Check out his newsletter: bit.ly/3OlAVSw

The names speak for themselves. 👇

There's a reason the world's biggest creators choose Kit — and it starts with community.

Join the Kit Creator Network → get discovered, grow your list, and earn a living doing what you love.

You can now search your Kit rules. 🔍

Filter by status. Sort by date. Find anything in seconds — instead of scrolling through pages trying to remember what you named that one automation you built six months ago.

The countdown is on — 58 days to Craft + Commerce 2026. ⏰

Tickets are $100 off right now. Three days in Boise (June 10–13) for the best creator event of the year.

Only a few tickets left. bit.ly/4cKJXRh

More mic drop moments from last year's Craft + Commerce keynotes. 🎤

Under 50 tickets left. The speakers are set. The energy is ready. The only thing missing is you — June 10–13 in Boise. $100 off while tickets last.

bit.ly/48fAC2c

Psst — only 53 tickets left for Craft + Commerce 2026! 🎟️
June 10–13 in Boise. Grab yours before they're gone: bit.ly/4bVrXms

What could your business look like on the right email platform?

New customers can now get 25% off annual plans through April 30, plus migration support included. Request a demo. 🔗 bit.ly/4m1cbva

Meet your moving team. 📦

Kit's migrations team has moved 5M+ subscribers onto Kit — and they'll handle yours too. Real specialists who make sure not a single subscriber gets lost in the process.

25% off annual plans through April 30 for new customers. Moving crew included.
G

You can now search in Kit. 🔍

→ Kit App Store — find any app by name, category, or keyword
→ Visual Automations — find any automation by name, instantly

Real-time results as you type. No more scrolling. No more "WEBINAR –" prefixes.

More coming soon.