Every consumer founder eventually asks how a brand stays relevant as its customer changes. At D2C Unboxed, @AryamanBirla shared how the @AdityaBirlaGrp has answered that across generations of brands.
He joined @amitvedand, Founding Partner at @jungleventures, for a fireside chat y evening for Indiaโs D2C and consumer brand ecosystem in Mumbai.
Hereโs what weโd want every founder building a consumer brand to take from it:
๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ผ๐ฐ๐ฐ๐ฎ๐๐ถ๐ผ๐ป, ๐๐ต๐ฒ๐ป ๐น๐ถ๐๐๐ฒ๐ป: Allen Solly once gave Indian men a reason to dress differently on Fridays. Brands could lead the customer back then. Todayโs customer knows what they want, so the brands that last are the ones that listen first.
๐๐ฒ๐ฒ๐ฝ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ณ๐ถ๐ ๐ฒ๐ฑ, ๐บ๐ผ๐๐ฒ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ: Madura has stayed obsessed with quality, almost to a fault, because customers come back for the product. What it changed was everything around it, from where it sells to what it sells and how it markets, following the customer each time they changed the way they shop.
๐๐๐ถ๐น๐ฑ ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ ๐น๐ฎ๐ฟ๐ด๐ฒ๐ฟ ๐ต๐ผ๐๐๐ฒ ๐๐ผ๐๐น๐ฑ ๐๐ฎ๐ป๐: When TMRW looks at a brand, it looks for a founder and a distinct niche identity it can build on. It then checks the brandโs health through customer reviews, NPS, its mix of online and offline sales, and whether the economics work.
๐๐ฟ๐ฎ๐ป๐ฑ ๐น๐ผ๐๐ฒ ๐ถ๐ ๐ณ๐ฒ๐น๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ถ๐โ๐ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐ฑ: Aryamanโs test is whether people think your brand is far bigger than it actually is. Amit added that investors look for the same signal in the data, in retention or engagement far ahead of peers.
๐ฃ๐ถ๐๐ฐ๐ต ๐๐ต๐ฒ ๐ฒ๐ฐ๐ผ๐ป๐ผ๐บ๐ถ๐ฐ๐, ๐น๐ฒ๐ ๐๐ต๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ ๐๐ต๐ฒ ๐๐ฝ๐๐ถ๐ฑ๐ฒ: Even @RCBTweets (RCB), a brand Aryaman calls the best in the @IPL, was underwritten on its cash flows, with the brand priced into the premium.
He joined @amitvedand, Founding Partner at @jungleventures, for a fireside chat y evening for Indiaโs D2C and consumer brand ecosystem in Mumbai.
Hereโs what weโd want every founder building a consumer brand to take from it:
๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ผ๐ฐ๐ฐ๐ฎ๐๐ถ๐ผ๐ป, ๐๐ต๐ฒ๐ป ๐น๐ถ๐๐๐ฒ๐ป: Allen Solly once gave Indian men a reason to dress differently on Fridays. Brands could lead the customer back then. Todayโs customer knows what they want, so the brands that last are the ones that listen first.
๐๐ฒ๐ฒ๐ฝ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ณ๐ถ๐ ๐ฒ๐ฑ, ๐บ๐ผ๐๐ฒ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ: Madura has stayed obsessed with quality, almost to a fault, because customers come back for the product. What it changed was everything around it, from where it sells to what it sells and how it markets, following the customer each time they changed the way they shop.
๐๐๐ถ๐น๐ฑ ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ ๐น๐ฎ๐ฟ๐ด๐ฒ๐ฟ ๐ต๐ผ๐๐๐ฒ ๐๐ผ๐๐น๐ฑ ๐๐ฎ๐ป๐: When TMRW looks at a brand, it looks for a founder and a distinct niche identity it can build on. It then checks the brandโs health through customer reviews, NPS, its mix of online and offline sales, and whether the economics work.
๐๐ฟ๐ฎ๐ป๐ฑ ๐น๐ผ๐๐ฒ ๐ถ๐ ๐ณ๐ฒ๐น๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ถ๐โ๐ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐ฑ: Aryamanโs test is whether people think your brand is far bigger than it actually is. Amit added that investors look for the same signal in the data, in retention or engagement far ahead of peers.
๐ฃ๐ถ๐๐ฐ๐ต ๐๐ต๐ฒ ๐ฒ๐ฐ๐ผ๐ป๐ผ๐บ๐ถ๐ฐ๐, ๐น๐ฒ๐ ๐๐ต๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ ๐๐ต๐ฒ ๐๐ฝ๐๐ถ๐ฑ๐ฒ: Even @RCBTweets (RCB), a brand Aryaman calls the best in the @IPL, was underwritten on its cash flows, with the brand priced into the premium.
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Every consumer founder has a decision they keep turning over, and the fastest way through it is usually hearing how someone a few years ahead made the same call.
So last Friday, in Mumbai, we put them in the same room. At D2C Unboxed, founders who have taken their brands from a ss the country sat alongside founders still building their first, trading notes on the calls that shaped their brands, the hard ones included.
@AryamanBirla, Director at @AdityaBirlaGrp, joined Amit Anand, our Founding Partner, for a fireside on building new-age brands from within one of Indiaโs oldest business houses, a perspective few in the room get to hear up close.
Thank you to Shashi Kumar, Vedang Patel, Lavish Soni, @arindam___paul, and Aakash Anand for opening up about their journeys so generously.
Detailed takeaways from the sessions are coming soon.
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
So last Friday, in Mumbai, we put them in the same room. At D2C Unboxed, founders who have taken their brands from a ss the country sat alongside founders still building their first, trading notes on the calls that shaped their brands, the hard ones included.
@AryamanBirla, Director at @AdityaBirlaGrp, joined Amit Anand, our Founding Partner, for a fireside on building new-age brands from within one of Indiaโs oldest business houses, a perspective few in the room get to hear up close.
Thank you to Shashi Kumar, Vedang Patel, Lavish Soni, @arindam___paul, and Aakash Anand for opening up about their journeys so generously.
Detailed takeaways from the sessions are coming soon.
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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Congratulations to Enerzolve on being named in @YourStoryCo's Tech30 2026, the annual list of 30 startups building technologies that could shape Indiaโs future.
Abhay Adya and Anupam Bhatt are building the power electronics Indiaโs grid needs, from bidirectional converters that e grid to software-driven solid-state transformers and smart meters, all designed and manufactured in India.
As storage, data centres and grid capacity scale up, this hardware becomes foundational, and weโre proud to back a team with deep energy sector roots building it from India. Onwards!
Read more: yourstory.com/2026/10/tech30โฆ
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
Abhay Adya and Anupam Bhatt are building the power electronics Indiaโs grid needs, from bidirectional converters that e grid to software-driven solid-state transformers and smart meters, all designed and manufactured in India.
As storage, data centres and grid capacity scale up, this hardware becomes foundational, and weโre proud to back a team with deep energy sector roots building it from India. Onwards!
Read more: yourstory.com/2026/10/tech30โฆ
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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Join us in Mumbai this Friday for D2C Unboxed, an evening with the people shaping Indiaโs consumer brand story.
Indiaโs D2C ecosystem has grown into one of the most dynamic in the world. Brands that began online now sit on store shelves, quick commerce apps and in homes across e founders behind that shift will come together on October 23.
Register to join them: luma.com/syyn2xzw
@ICICIBank โข @amitvedand โข @rishabmalik โข @BeriArpit68303 โข @AmritRaj86 โข @arindam___paul
Indiaโs D2C ecosystem has grown into one of the most dynamic in the world. Brands that began online now sit on store shelves, quick commerce apps and in homes across e founders behind that shift will come together on October 23.
Register to join them: luma.com/syyn2xzw
@ICICIBank โข @amitvedand โข @rishabmalik โข @BeriArpit68303 โข @AmritRaj86 โข @arindam___paul
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Four days to D2C Unboxed.
On October 23, founders, operators and investors from across the consumer ecosystem come together in Mumbai for an evening of candid conversations on building brands that last.
Registrations close soon. Request your invite here: luma.com/syyn2xzw
@amitvedand โข @rishabmalik โข @BeriArpit68303 โข @AmritRaj86 โข @arindam___paul
On October 23, founders, operators and investors from across the consumer ecosystem come together in Mumbai for an evening of candid conversations on building brands that last.
Registrations close soon. Request your invite here: luma.com/syyn2xzw
@amitvedand โข @rishabmalik โข @BeriArpit68303 โข @AmritRaj86 โข @arindam___paul
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Every consumer brand begins with a few early calls on what to build and who itโs for, usually made long before thereโs any traction to confirm them.
Thatโs the stretch we want to unpack at D2C Unboxed. Arindam Paul, CBO at @atomberg_tech, Aakash Anand, Founder of @Rotoris and oni, Founder & CEO of IATE Fashion, and former CBO of The House of Rare, will be in conversation with Rishab Malik, Managing Partner at @jungleventures.
Together, they will unpack the lessons on taking a brand from zero to one, and how theyโd approach those early years if they were starting today.
Join us for an invite-only evening in Mumbai on October 23, alongside founders and operators building in consumer.
Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
Thatโs the stretch we want to unpack at D2C Unboxed. Arindam Paul, CBO at @atomberg_tech, Aakash Anand, Founder of @Rotoris and oni, Founder & CEO of IATE Fashion, and former CBO of The House of Rare, will be in conversation with Rishab Malik, Managing Partner at @jungleventures.
Together, they will unpack the lessons on taking a brand from zero to one, and how theyโd approach those early years if they were starting today.
Join us for an invite-only evening in Mumbai on October 23, alongside founders and operators building in consumer.
Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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Some of Indiaโs most loved consumer brands were built in categories that already had strong incumbents, and the decisions that shaped them rarely make it into the brand story.
That's what we want to get into at D2C Unboxed. Shashi Kumar, Founder of @akshayakalpa and Vedang ouledstore will be in conversation with Arpit Beri, Managing Partner at @jungleventures, about the calls that shaped their brands and what they'd tell founders making them today.
Join us for an invite-only evening in Mumbai on October 23, alongside founders and operators building in consumer.
Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
That's what we want to get into at D2C Unboxed. Shashi Kumar, Founder of @akshayakalpa and Vedang ouledstore will be in conversation with Arpit Beri, Managing Partner at @jungleventures, about the calls that shaped their brands and what they'd tell founders making them today.
Join us for an invite-only evening in Mumbai on October 23, alongside founders and operators building in consumer.
Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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This year has given us a lot to celebrate at Jungle, and this week we marked one more milestone: a new home in Bengaluru, designed for the next chapter of our journey with founders and partners.
A big thank you to everyone who joined us for the inauguration. Seeing so many journey under one roof made it a special evening, and we look forward to many more conversations here.
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
A big thank you to everyone who joined us for the inauguration. Seeing so many journey under one roof made it a special evening, and we look forward to many more conversations here.
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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Weโre thrilled to welcome Aryaman Vikram Birla, Director, @AdityaBirlaGrp, in conversation with @amitvedand, Founding Partner, @jungleventures, for a fireside chat at D2C Unboxed.
For generations, the Aditya Birla Group has shaped Indian business. Today, itโs building some of ting new consumer brands, and Aryaman is right at the centre of that story.
Come with your questions, because thereโs so much here for every builder to learn from. A huge thank you to Aryaman for joining us.
Mumbai, 23rd October. Save the date and register to join us: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข
@AmritRaj86
For generations, the Aditya Birla Group has shaped Indian business. Today, itโs building some of ting new consumer brands, and Aryaman is right at the centre of that story.
Come with your questions, because thereโs so much here for every builder to learn from. A huge thank you to Aryaman for joining us.
Mumbai, 23rd October. Save the date and register to join us: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข
@AmritRaj86
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For anyone building a fashion brand in India, The House of Rare shows what it takes to grow a premium label at scale.
Lavish Soni spent a decade helping turn it from an early-stage venture into a nearly โน950 crore business. His own route into retail was an unlikely one. He ital ICU, found his way to the shop floor as a store manager, and has spent two decades since learning the business from the customer up.
Now, he is starting over with a new-age premium fashion house of his own.
At Jungle's D2C Unboxed, he brings the lessons of scaling a premium brand. Meet him in Mumbai on October 23rd.
Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
Lavish Soni spent a decade helping turn it from an early-stage venture into a nearly โน950 crore business. His own route into retail was an unlikely one. He ital ICU, found his way to the shop floor as a store manager, and has spent two decades since learning the business from the customer up.
Now, he is starting over with a new-age premium fashion house of his own.
At Jungle's D2C Unboxed, he brings the lessons of scaling a premium brand. Meet him in Mumbai on October 23rd.
Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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For many D2C founders, BellaVita is a case study in building a beauty brand online.
Its founder, Aakash Anand, grew it out of his family's salon business in Gurugram into a profitable personal-care brand. With @Rotoris, he is now building a design-first mechanical watch brand, eurs and institutions.
At Jungle's D2C Unboxed, he brings the lessons of building a consumer brand twice, in two very different categories.
Meet him in Mumbai on October 23rd. Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
Its founder, Aakash Anand, grew it out of his family's salon business in Gurugram into a profitable personal-care brand. With @Rotoris, he is now building a design-first mechanical watch brand, eurs and institutions.
At Jungle's D2C Unboxed, he brings the lessons of building a consumer brand twice, in two very different categories.
Meet him in Mumbai on October 23rd. Register here: luma.com/syyn2xzw
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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Across Asia, enterprises are moving from asking what AI can do to figuring out how AI should work inside the organisation.
That shift calls for a different kind of founder: one who understands the technology deeply, but also knows how to navigate the complexity of large their trust.
Niket Vaidya and Vibhore Kumar have spent years doing exactly that. With OneByZero, they are bringing together those hard-earned lessons to help some of Asiaโs largest enterprises build, deploy and work with AI.
Weโre excited to partner with them as they shape the next chapter of enterprise AI in Asia.
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
That shift calls for a different kind of founder: one who understands the technology deeply, but also knows how to navigate the complexity of large their trust.
Niket Vaidya and Vibhore Kumar have spent years doing exactly that. With OneByZero, they are bringing together those hard-earned lessons to help some of Asiaโs largest enterprises build, deploy and work with AI.
Weโre excited to partner with them as they shape the next chapter of enterprise AI in Asia.
@amitvedand โข @BeriArpit68303 โข @rishabmalik โข @AmritRaj86
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