*you're

[Please ignore. Just an evergreen tweet for pinning.]

Great first week of pre-sales!

Get your order in: a.co/d/0ef5ufnH

TOMORROW IN NYC: The biggest names in #media, #tech, #news and #entertainment are coming together for our 2nd annual @axios #MediaTrendsLive.
📈 We'll kick off with a members-only briefing where we unveil our data-driven annual trends presentation.
📢 We will have big tage, including @emmatuckerWSJ, @kenanthompson, @darrenwalker, @PittmanRadio, @AGomezFCC & more.

Join us: …osmediatrendslive-2026.splashthat.com
@kerrymflynn @christiiineeee

Excited to read this from my friend @joemarchese No one understands this domain better.

Advanced copies have arrived....

It's real! And coming soon...

Three trains that are coming down the track

1. Major parts of both parties are becoming more comfortable with socialism, either by name or by action (i.e., taking shares of national companies we want to protect)

2. The left already thinks AI is dangerous, and the Trump ing frontier models with advanced cyber capabilities more like a weapon than a consumer product

3. AI spending is becoming bigger and more central to overall economic growth, at the same time that the hyperscalers are leveraging up to build, which means (even if you acknowledge the excellent credit of most of the hyperscalers, the growth in cloud revenue, etc) the risk of a bubble is rising alongside AI's economic significance

So, socialist govt ... plus, a technology akin to a bomb ... plus, an incentive to step in and socialize AI's risk and rewards

I'm not predicting or advocating for any particular outcome here, but you're not taking seriously the plausibility of at least partial AI nationalization in the next few years, I think you should update

“Someone who was an AI skeptic described AI — they're like, ‘well, you know, it's really just better search.’

And I'm like, do you realize how much of the internet is built on search? Google is number one, YouTube number two, Amazon is number three. It is the whole business. If search changes, it changes every business model.”

@joemarchese, CEO of @Human_Ventures, at #GlobalAltsMiami 2026, on why AI-driven search could reshape entire industries.

#iConnections

This past week I had the honor to be in conversation with @edels0n & Dan Nathan of @RiskReversal at the Human Attention Summit. Huge kudos to @Human_Ventures & @joemarchese for bringing together some of the greatest minds across industries. Loved the convo & learned a lot throughout tshare…

At the @Human_Ventures Annual Summit in NYC today and the energy in this room is everything. 🙌
@joemarchese and @HeatherHartnett built something remarkable. The venue, the vibe, the people. This is what investing in the whole human looks like in practice.

@Benioff @salesforce Hi Marc. Love the new slack CRM but this video is not great.

I fixed it for you in a few minutes using @MadeWithCapsule — and AI powered video system for enterprise teams to create on brand videos.

Let's get your PMM team on it?

🚨 NEW POD ALERT 🚨

What if the real problem with AI isn’t the technology—but what we’re optimizing for?

On ep24 of @humanunicornpod, I sit down with my brother from another mother, one of the best humans I know - @joemarchese, founder of true[X], former Fox ad revenue human-first companies at @Human_Ventures.

We unpack:
• Why the attention economy is breaking
• How advertising is “killing itself”
• Why AI should enhance, not replace, human connection
• The power of curation in a sea of algorithms

If you care about the future of media, AI, and building tech that actually makes us more human—this one’s for you.

🦄

I don't think people are fully considering how the advertising could impact AI interactions upstream of the major models.

bigtechnology.com/p/ads-are-comi…

Yikes! The bags under my eyes are showing the jet lag from 12 days of (literal) around the world travel, I think my brain's LLM made my mouth make sounds that made sense, so that's a good thing. Luckily, my socks made for a good distraction in the room either way 😅

@joemarchese reminds us that the real neural network worth studying isn’t made of GPUs, it’s the one in our heads. At BRIDGE Summit, he reframes the attention economy as a human one. With infinite content and only 24 hours to absorb it, the scarce resource isn’t information, but ional Exhibition Centre (ADNEC Centre)
🗓 December 8–10, 2025

Register now: bridgesummit.com/en

#WorldMediaBRIDGE
#BRIDGESummit

Bridging human focus with market value.

In an era where attention is the most contested resource, this session breaks down how it moves, what it’s worth, and who actually profits. From new measurement standards to the hard truths debut platforms must face, we map the modern hat it takes to earn, hold, and monetize time in a crowded world.

If you want to understand how attention really works today, attend The Economics of Attention at BRIDGE Summit.

📍 Abu Dhabi National Exhibition Centre (ADNEC Centre)
🗓 December 8–10, 2025

Register now: bridgesummit.com/en/

@AbKumar1
@TCS
@caixin
@joemarchese
@Human_Ventures

#WorldMediaBRIDGE
#BRIDGESummit

Our pal @joemarchese of @Human_Ventures wrote an op-ed on @CNBC about the existential risk in the AI boom💥 cnbc.com/2025/11/05/op-…

it’s official — @trygoodword is live!

we’re launching founding connector memberships + announcing our $4m oversubscribed seed led by human ventures @HeatherHartnett @joemarchese

for everyone who believes relationships are everything → head to goodword.com/waitlist OR if M me for a code!! 👩🏻‍💻

thank you @alexrkonrad + @UpstartsMediaCo for breaking the news this morning!!!

At the intersection of media, technology, and brand, @joemarchese has built a career spanning from generating billions in ad revenue at Fox Networks Group to co-leading the startup studio and venture fund @Human_Ventures.

Now, through his work at Casa Komos, he’s helping shape to the power of attention, community and culture.

See him at BRIDGE Summit.

📍 Abu Dhabi National Exhibition Centre (ADNEC Centre)
🗓️ December 8–10, 2025

🔗 Register now: bridgesummit.com/en/

#WorldMediaBRIDGE
#BRIDGESummit2025

.@joemarchese, Co-Founder of @Human_Ventures, on AI's impact on publishers and @Google's business.

"Separating Google from search...they have the YouTube business, they have a cloud server business.”

“I think Google will continue to perform in, while this other business model body else is built on top of.“

“What will these large language models feed on if there is no business model for all of those places we're talking about?”

Watch the full episode on bit.ly/3UvMkOQ

.@joemarchese, Co-Founder of @Human_Ventures, on how AI will disrupt the advertising industry beyond Google.

"AI will disrupt search in some ways, but not search querying... The question is, is traffic going out to the web as we know it?"

"If agents are acting on the behalf of ching through and having a chance to advertise to people, you end up with a disruption of multiple, multiple billions of dollars."

Watch the full episode on bit.ly/454IHo1.

1pm ET I say some things about AI & advertising here: theinformation.com/titv