f*ck it, new rebrand.

i’m embarking on probably one of the busiest phases of my life.

i’m essentially working on two brands IRL:

• Rume Bottega - a social & culture lifestyle brand, but i’m focused on brand strategy and event curation.

• AMU Matcha - my brother-in-law’s matcha business whom i’m alsond brand strategy.

then, on the digital side of things, i’m locked in on my own personal brand and building BrandOS into a full fledged business.

some days, i feel like i got this. other days (like yesterday) i feel like quitting and questioning my own life.

but i remind myself these are good problems to have and others would love to be in my spot.

i hope my journey continues to inspire those around me to never stop chasing after their dreams.

my ai branding stack: 4 models, 5 tools, 1 founder.

i built all of BrandOS with it.

no design team, no dev team.

here's what each one does, and what i learned picking them.

[bookmark this, so you can use it for later]

the models

• Claude Opus builds everything.

every every migration plan. i run it through Claude Code and treat it like a senior engineer i review, not a vending machine. the product exists because of this one.

• inside BrandOS, two models do the reading.

Gemini Flash scans the account. Claude Sonnet turns that into the read: your archetype, what's on-brand, what to post next. one is fast at seeing. the other is good at saying what it means.

• GPT Image 2.5 (via Higgsfield) makes the art.

the trick is approving one image and using it as the style reference for everything after it. variations are edits of that image, not new prompts. that's how a whole set ends up looking like one world.

the tools

→ Claude Code: where Opus does the building
→ Higgsfield: where the image models run
→ Tesseract: motion graphics + video edits
→ Remotion: launch videos, written as code
→ Motion+: the small animations that make the product feel alive

what i actually learned

AI has enabled anyone to build anything, therefore i believe the strongest indicator of uniqueness comes down to how well the builder (me) understands their user (you guys).

it's why i spend so much time with the UX/UI because I care so much about each and every step of what the user sees. call me crazy, but i think that's how you win on top of strong distribution and marketing.

if you're building something similar, share it with me here in the comments and let's exchange feedback!

the best x accounts have a recognizable intellectual or emotional signature that is undeniable. & when you pair that with a brand element, it is pure compounding super powers because they’ve activated & occupied a very valuable piece of real estate in someone’s mind. like occupying a prime manhattan address.

i've redesigned BrandOS 10+ times.

most people would think that's indecision.

but to me, it's the job.

nobody uses your product. they use your ux.

if it's confusing, they never stay long enough to find out the product is good.

BaiBai AMA x.com/i/broadcasts/1…

looking for early testers to give BrandOS a spin.

running a KOL campaign? use it to pick creators.
building your personal brand? see how brands read you.

founder, builder or creator, dm me 📩

testing out different image models.

today's tool: Krea 3 by @krea_ai

only thing I added was the noise overlay.

prompt below 👇

Using the style of reference images 1 and 2, create a heroic chest-up portrait of [ORIGINAL CHARACTER: species or type, armor or body materials, signature gear, and facial features].

Style: polished chrome and liquid-metal surfaces with sharp, high-contrast specular highlights hat bend around the form. Cool cyan, steel-blue, and deep navy palette, with small red-orange accent reflections on edges. Clean anime-style linework with smooth, flowing contours and minimal texture beyond the reflections. Add a few star-shaped sparkle glints on the highlights, and a subtle film grain for a slightly retro print feel.

Framing: tight crop from the chest and shoulders up to the top of the head, with the head turned in a three-quarter or profile angle. Keep the figure's silhouette bold and sculptural.

Background: solid near-black, or a dark blue gradient fading into the edges, so the chrome catches the light.

Render the details sharply: panel seams, engraved markings, and reflective armor edges. No text, logos, or watermarks.

In 5 years, I've worked with over 20+ agencies.

Some ghosted me.

Others used me.

But, a select few have truly shown mutual respect and have relentless poured opportunities into my cup.

One of them being @surgence_io

I used to hop on spaces at 2AM with @ruthybuilds talking , content creation, and crypto marketing for hours.

I'll never forget those times because that was when we were all in the come up of our own journeys.

Fast forward to today, the landscape has shifted and evolved. Newer creators, different topics, some people we knew left and never came back.

All this to say that I'm glad I stood true to those that were also in the same boat as me.

Thank you to the Surgence team for including me in the top 50 creators to look out for in 2027.

We keep it pushing, Brick by Brick 🧱

personal branding comes down to 3 things:

• becoming the go-to expert in your field
• how and where you talk to your audience
• positioning yourself differently from everyone else

it's not your PFP, it's not your bio.

it's who you are, what you do, and talk about 24/7.

BrandOS - Manifesto 001

Reputation is everything.

If you're curious about your brand score (or want early access to the full experience of BrandOS), get your score now: mybrandos.app

quick story time:

6 months ago, i met a stranger (who's now a close friend) over some casual pickleball.

after talking for a while, he started inviting my fiance and i out to go out to local events and parties.

and so we went with him.

turns out at these events, i'd come hat i was close with a few years ago.

after many outtings, i started having ideas and concepts to host my own events, but make it different from what people are attending nowadays.

i was also in the middle of figuring out what i wanted to do with my brand on X, so this was a good outlet to pause and explore new grounds.

then it hit me:

"what if i applied everything i learned about community building in crypto to my interests around DJing and event hosting?"

then 3 days ago, we did just that.

we brought people together. sold my friend's merch. sold my friend's matcha drinks. i put some of my DJ friends on to play their first set.

the result?

a brand new community forming around our vision.

i couldn't be more excited for this new chapter in my life.

i'm creatively fulfilled, i got my loved ones around me.

how can this get any better?

building a personal brand sounds boring & ugly until you start making 5-figs/mo.

then suddenly, everyone takes it seriously.

if you’re 1 year in, you’re probably not there yet.

if you’re 3 years in, you’re probably seeing 4-fig months.

if you’re 6 months - 1+ years in, you’re probably insanely close.

the point? those that can outlast the short dopamine wins will sooner experience the long term rewards.

keep going, brick by brick.

a claude subscription and a mac book is all you need to become successful nowadays.

after scanning 5,400 X accounts, we found out the average brand score:

62.7/100.

a D.

not because people make bad content.

because most never decided what they want to be known for.

expertise builds trust.

every breakthrough in my life has come from a bout of obsession...

1-2 months where i lock myself in the office, eyes glued to the screen, forgetting to eat

i've never found balance to work for me - in my eyes balance = maintenance, growth comes in bouts of obsession

i wish i could consciously trigger this obsession for anything i wish, but it seems like it's a force that takes over when it needs to

wow.

60+ RSVPs, but 100 people showed up.

first social & culture was a success ✅

new content on the way.

this weekend, my fiance and i are co-hosting our first social & culture event together and we couldn’t be more excited.

our generation is long overdue for a change in the event scene.

everyone is tired of going to the clubs, dropping ridiculous amounts of money on drinks, tryiey don’t care about, and for what???

we need something with substance, a place where people can interact more, talk more, and bond on a deeper level.

that’s exactly what we’re bringing.

soon, brands won't read your bio.

they'll look you up. and this is what they'll see ↓

drop your handle and i'll send yours when it opens.