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100 tips I learned growing an iOS app to ~$5M in sales in 3 yrs, going through YC 1.5 times, and co-founding @Superwall 👇
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happy happy customer!
we just reached 1M ARR with boat.dev
it was our best case scenario for the entire YC batch, yet it took only 2/3rd of it to happen
slowly then all at once, we grew from 0 to 1M ARR in 22 months over 6 pivots:
0 -> $10k ARR in 16m, 5 pivots
$10k -> $100k ARR in 4m, 1 R in 1m
$200k -> $1M ARR in 1m
we already got way more in rev run rate btw, subscriptions are just a fraction of our total revenue
now road to $100M!
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well here goes nothing. @BriansAngles and I are adding an SOS button on any superwall dashboard paying us > $1k/mo
pissed the hell off? press the button. opens an imessages to the two of us
or just press it to say hi 🙇🏼♂️
pissed the hell off? press the button. opens an imessages to the two of us
or just press it to say hi 🙇🏼♂️
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Shipping velocity, measured in PRs, is up 5x year over year at @Superwall. We shipped more this month so far than all of Nov last year, and accelerating.
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Jake Mor retweeted
Damn, the onboarding experience with superwall is insane. Literally 5 mins from sign up to first paywall created locally.
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Jake Mor retweeted
the "1-click revenue cat -> superwall" tool dropped this morning, and i just had a pod with @jakemor
so ofc I asked him why now... first words: "I'm gonna get in trouble" 😂
then the actual reason, and it's simple math:
-> an app doing $100K/mo can be paying Superwall + Revenus cost $100-200
-> those 2 tools end up 3-4x the server bill, which makes them a target
-> and their customers kept asking for 1 tool instead of 2
i.e. they build what their users ask for (they're customer obsessed), and their users wanted everything in one place
full pod with Jake coming soon on 🥫The App Sauce Pod 🔥🫡
so ofc I asked him why now... first words: "I'm gonna get in trouble" 😂
then the actual reason, and it's simple math:
-> an app doing $100K/mo can be paying Superwall + Revenus cost $100-200
-> those 2 tools end up 3-4x the server bill, which makes them a target
-> and their customers kept asking for 1 tool instead of 2
i.e. they build what their users ask for (they're customer obsessed), and their users wanted everything in one place
full pod with Jake coming soon on 🥫The App Sauce Pod 🔥🫡
We made a 1 click import tool to go from RC → @Superwall and bring your bill to $0.
Still in private beta but BOY am i excited show this puppy off
dm / comment for access!
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We made a 1 click import tool to go from RC → @Superwall and bring your bill to $0.
Still in private beta but BOY am i excited show this puppy off
dm / comment for access!
Still in private beta but BOY am i excited show this puppy off
dm / comment for access!
📦 Switching to Superwall will be one click 😱
Our import tool brings over your products, entitlements and purchase history from other subscription platforms. One click, and it's all in Superwall.
Always free with us: Unlimited MTR, charts, cross platform subscription status, tegrations, web hooks AND revenue tracking.
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Webviews with a side of native, please.
@Superwall paywalls will soon have native components (with web fallbacks) for your agents to build with.
ultimate flexibility + complete control
big shoutout to @chroxify for figuring this out!
@Superwall paywalls will soon have native components (with web fallbacks) for your agents to build with.
ultimate flexibility + complete control
big shoutout to @chroxify for figuring this out!
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We're testing an agent internally that puts everything from install → paywall into an agentic loop, powered by the @Superwall CLI for agents + how to set it up 👇
Early results:
1. It added a paywall on install because there wasn't one.
2. ARPU went down originally, from llclimbed a series of onboarding questions to prime the paywall on install, took it from $0.45 → $0.74
Overall a 27% increase and much more revenue up front
Welcome to the age of agentic growth monetization!
Early results:
1. It added a paywall on install because there wasn't one.
2. ARPU went down originally, from llclimbed a series of onboarding questions to prime the paywall on install, took it from $0.45 → $0.74
Overall a 27% increase and much more revenue up front
Welcome to the age of agentic growth monetization!
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in the last 72 hours, iphone duo in hand i updated 6 apps to support it. (all in kanna.sh, no mac). Here's the single best piece of advice I can give you:
drop the chodey status bar.
There are really 4 layouts you're optimizing for:
- Closed Portrait & Landscape
- Op
for each position you can choose to
- show/hide status bar
- make status bar vertical (default) / horizontal
Vertical is just horrible. makes your whole ui off center and narrow with a ton of whitespace
Horizontal is better in theory but steals too much horizontal real estate in the navbar (which on duo is inline w status bar, odd)
so just abandon it.
is it a cop out? by apple's latest guidelines, yes.
but i just dont care- its so much better. huge red flag from apple shipping this IMO.
they opted in taking 65pts away vertically or horizontally instead of just taking 22pts for a normal freaking status bar
I invite you to join me in my revolt & build apps that have less whitespace and more symmetry. especially in the closed position! its very crammed!
drop the chodey status bar.
There are really 4 layouts you're optimizing for:
- Closed Portrait & Landscape
- Op
for each position you can choose to
- show/hide status bar
- make status bar vertical (default) / horizontal
Vertical is just horrible. makes your whole ui off center and narrow with a ton of whitespace
Horizontal is better in theory but steals too much horizontal real estate in the navbar (which on duo is inline w status bar, odd)
so just abandon it.
is it a cop out? by apple's latest guidelines, yes.
but i just dont care- its so much better. huge red flag from apple shipping this IMO.
they opted in taking 65pts away vertically or horizontally instead of just taking 22pts for a normal freaking status bar
I invite you to join me in my revolt & build apps that have less whitespace and more symmetry. especially in the closed position! its very crammed!
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Jake Mor retweeted
20 app marketers and founders worth following on x
Most app growth advice on here is recycled. These 20 post their own numbers, tests and teardowns, so you learn from what they're actually doing.
1. @arielmichaeli: Builds @appfigures and posts near-daily breakdowns of real downloads to what their custom product pages lead with.
2. @Thomasbcn: An independent mobile growth voice who spots store fee changes, Apple Ads shifts and product page details before most people notice them.
3. @ShamanthRao: Runs RocketShip HQ and the Mobile User Acquisition Show, and posts UA creative frameworks like turning App Store reviews into ad angles.
4. @stevepyoung: Founder of App Masters who breaks down App Store screenshot tests and download-per-view benchmarks from his founder interviews.
5. @philgcarter: Growth advisor to subscription apps and host of the Subversive podcast, writing about how monetization is changing in the AI era.
6. @eric_seufert: Mobile Dev Memo, the reference account for ad platform economics, from Meta earnings to what App Store chart moves actually mean.
7. @adamlyttleapps: Indie developer who shares which keywords his apps rank #1 for, free ASO tools and fast reads on App Review guideline changes.
8. @alexcooldev: Builds AI apps with 1M+ downloads he says are almost all organic, and explains why viral views don't equal paying users.
9. @raroque: Solo app developer who documents everything, from live onboarding calls with users to screenshot refreshes and waitlist launch tests.
10. @harsh_apps: Multi-app founder sharing raw organic numbers on Instagram trial reels, Play Store keyword growth and MRR milestones.
11. @zach_yadegari: Built Cal AI, and his less frequent growth notes are sharp, like why smaller influencers often quote the highest prices.
12. @drbarnard: RevenueCat growth advocate and Sub Club host covering subscription monetization patterns and App Store details most people skip.
13. @nikitabier: Founded tbh and Gas, and his posts on growth surfaces, distribution and moats are worth reading even when you disagree.
14. @sylvainww: Runs Growth Gems, which pulls the usable insights out of growth talks and podcasts so you don't have to sit through them.
15. @matejlancaric: Mobile games UA strategist posting short breakdowns of games pulling huge daily player numbers and how they got there.
16. @jakemor: CEO of Superwall, so you get the paywall side of app monetization straight from someone who builds the tooling.
17. @HannahParvaz: Founder of Aperture and an App Marketer of the Year winner who shares paid social lessons, like taking over a Meta account with 142 campaigns running the same 4 creatives.
18. @cesaralvarezll: Reverse-engineers how top apps grow, with onboarding and paywall teardowns of apps he says make $70K to $1M a month.
19. @rsalimx: Grows apps with TikTok slideshows and breaks down which formats and audiences pull millions of views a month.
20. @bria_sullivan: Co-founder of Focus Friend and ex-Google engineer, on RevenueCat's App Growth Annual lineup with a session on the playbook behind 23 million organic downloads.
Save this and work through one account a day. Following all 20 at once just floods your feed.
Follow @0xbono for more lists like this.
Most app growth advice on here is recycled. These 20 post their own numbers, tests and teardowns, so you learn from what they're actually doing.
1. @arielmichaeli: Builds @appfigures and posts near-daily breakdowns of real downloads to what their custom product pages lead with.
2. @Thomasbcn: An independent mobile growth voice who spots store fee changes, Apple Ads shifts and product page details before most people notice them.
3. @ShamanthRao: Runs RocketShip HQ and the Mobile User Acquisition Show, and posts UA creative frameworks like turning App Store reviews into ad angles.
4. @stevepyoung: Founder of App Masters who breaks down App Store screenshot tests and download-per-view benchmarks from his founder interviews.
5. @philgcarter: Growth advisor to subscription apps and host of the Subversive podcast, writing about how monetization is changing in the AI era.
6. @eric_seufert: Mobile Dev Memo, the reference account for ad platform economics, from Meta earnings to what App Store chart moves actually mean.
7. @adamlyttleapps: Indie developer who shares which keywords his apps rank #1 for, free ASO tools and fast reads on App Review guideline changes.
8. @alexcooldev: Builds AI apps with 1M+ downloads he says are almost all organic, and explains why viral views don't equal paying users.
9. @raroque: Solo app developer who documents everything, from live onboarding calls with users to screenshot refreshes and waitlist launch tests.
10. @harsh_apps: Multi-app founder sharing raw organic numbers on Instagram trial reels, Play Store keyword growth and MRR milestones.
11. @zach_yadegari: Built Cal AI, and his less frequent growth notes are sharp, like why smaller influencers often quote the highest prices.
12. @drbarnard: RevenueCat growth advocate and Sub Club host covering subscription monetization patterns and App Store details most people skip.
13. @nikitabier: Founded tbh and Gas, and his posts on growth surfaces, distribution and moats are worth reading even when you disagree.
14. @sylvainww: Runs Growth Gems, which pulls the usable insights out of growth talks and podcasts so you don't have to sit through them.
15. @matejlancaric: Mobile games UA strategist posting short breakdowns of games pulling huge daily player numbers and how they got there.
16. @jakemor: CEO of Superwall, so you get the paywall side of app monetization straight from someone who builds the tooling.
17. @HannahParvaz: Founder of Aperture and an App Marketer of the Year winner who shares paid social lessons, like taking over a Meta account with 142 campaigns running the same 4 creatives.
18. @cesaralvarezll: Reverse-engineers how top apps grow, with onboarding and paywall teardowns of apps he says make $70K to $1M a month.
19. @rsalimx: Grows apps with TikTok slideshows and breaks down which formats and audiences pull millions of views a month.
20. @bria_sullivan: Co-founder of Focus Friend and ex-Google engineer, on RevenueCat's App Growth Annual lineup with a session on the playbook behind 23 million organic downloads.
Save this and work through one account a day. Following all 20 at once just floods your feed.
Follow @0xbono for more lists like this.
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honored to be on this list
Here's my current tech stack for scaling consumer apps in 2026.
It's by far the best & cheapest stack for agent-native development ⬇️
github.com/blakeandersonw…
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Jake Mor retweeted
I know github stars are not as important anymore with all the AI libs reaching over 100k stars but I would LOVE to hit 2000 stars on github an we are really not that far off, appreciate any star 🫶
github.com/MapleTechLabs/…
github.com/MapleTechLabs/…
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hot take: what if all this compute we're manufacturing just cancels out. agents on one side trying to hack, agents on the other trying to defend.
don't get me wrong. I do think given the same level of intelligence an agent can create a safer system than it can break into a system, but if china, russia or iran invest $100B into finding zero days, how much in $ does it take to defend that?
the difference is surplus we can use for our side projects 💀
don't get me wrong. I do think given the same level of intelligence an agent can create a safer system than it can break into a system, but if china, russia or iran invest $100B into finding zero days, how much in $ does it take to defend that?
the difference is surplus we can use for our side projects 💀
Over the past several months, we have substantially hardened the security of our research training environment. We’ve removed live internet access for all frontier models during training and built an offline world for them to use instead—a cached version of the web where they can still learn to browse, search, and use applications.
On September 20, after a model exploited a DNS misconfiguration to find a way outside of this offline world, we paused frontier training to strengthen containment further. We assembled teams of agents, powered by our most cyber-capable models, and tasked them with finding weaknesses in our research environments.
While they found no route to the internet they could easily exploit while concealing their activity from our monitors, they did find zero-day vulnerabilities, virtual machine escapes, and hardware side-channels for communication between agents. We used their discoveries to further strengthen our defenses and contribute fixes to open-source software.
After strengthening our containment architecture, we resumed our frontier RL training and inference on October 1. We’ve reserved substantial compute for continuous red-teaming, and made high-compute red-teaming part of the safety cases we use to decide whether frontier training and evaluation can proceed securely.
openai.com/index/securing…
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