What worries people most around the world?
Ipsos’ What Worries the World survey tracks public concerns across 30 countries each month, putting the latest findings in the context of more than a decade of data.
Explore the findings 👉ow.ly/UfW1510555Y

As midterm elections draw closer, public support for President Trump remains subdued.
Only 32% of Americans say they approve of his job performance, continuing a broader downward trend seen over the past two years.
Find out more 👉 ow.ly/wCsQ5102RTJ

Employees may be staying. But that doesn’t mean they’re committed.
In an uncertain world, stability can be a powerful reason to stay in a role. For employers, retention alone may hide a more fragile relationship.

One finding stands out: career support is the factor most consistently linked to employee advocacy, intentions to stay or leave, and interest in becoming a manager.

For HR and Employee Experience teams, this puts career development at the heart of building a more committed workforce.
Download the report 👉 tinyurl.com/4zu5yxvz

As AI transforms the workplace, many Americans expect productivity gains to come with new demands.
36% of U.S. workers expect to be asked to do more work in the same amount of time if AI makes them more productive.
Read more ⏬ ow.ly/Yi065102RS7

Retail media is officially bigger than TV and CTV combined. So why is creative quality still an afterthought?
At Ipsos, we set out to answer a critical question: does creative quality actually matter in retail media?

🔹 High-quality creative delivers a 21% performance premium among out-of-market consumers.
🔹 Relying on ROAS alone consistently steers brands towards weaker creative assets.

Retail media success takes more than optimising for immediate returns. Creative quality deserves a place in the strategy.
Explore the findings and discover what makes retail media creative work 👉 tinyurl.com/3ssn4hmj

The politics of the economy are shifting.
37% of Americans trust Democrats on economic issues, compared with 28% who trust Republicans, according to the latest ABC News/Washington Post/Ipsos poll.
Find out more 👉 ow.ly/ixRI5102RPZ

Consumer confidence in the U.S. has reached its lowest level since 2011.
The October 2026 LSEG/Ipsos Primary Consumer Sentiment Index stands at 45.2, following a 5.3-point drop in just one month.
Find out more 👉 ow.ly/m6Ry5102RP9
#KnowTheNewAmericaAndBeyond

A return to “normal” inflation still feels far away for many.
Across 33 countries, 65% expect inflation will not return to “normal” until after next year, or ever.
Download the Ipsos Cost of Living Monitor 2026: ow.ly/sKWc51004ls

Health, financial security and trust: explore what matters most in uncertain times in the latest Ipsos Update, covering mental health, reputation, wellness, the cost of living and more.
Download the report 👉 tinyurl.com/2sz7p96n

🎃 Halloween is almost here! Beyond the costumes and candy, 47% say it brings members of their community together, while 49% say it doesn’t play a major role in their community.
Explore the findings: ow.ly/geOX50ZZGMM

From AI-assisted shopping to in-store decisions, consumer journeys are evolving. Join our next Ipsos KEYS webinar, The New Moments of Truth, and discover how brands can stay closer to moments that matter. 📅 Register now: ow.ly/cop05102pnx

Ipsos is pleased to welcome Mitch Barns as Chairman and CEO, Americas.
Reporting to Kelly Beaver, CEO of Ipsos, he will lead Ipsos in the US, oversee the company's activities across Canada and Latin America, and join the Executive Management Committee.

A recognized leader in the insights and analytics industry, Mitch brings decades of experience, including serving as Nielsen's Global CEO. His expertise in innovation, data and technology will be instrumental in leading our business and growth across the Americas.

Read the full press release 👉 tinyurl.com/3srtw7zu