Who do we trust? How are life milestones changing? What makes a brand stand out?
Explore these questions, plus insights on sustainability and AI, in the October edition of Ipsos Update.
Read more 👇
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Would people recognise your brand without seeing its name?
A product shape, a colour, a character or a few notes of sound can bring a brand instantly to mind. In a world of fragmented attention, these distinctive assets help brands get noticed, remembered and chosen.

🔹 Combining visual, verbal and sonic cues to reinforce memory.
🔹 Using assets consistently across channels and over time.

What makes your brand unmistakably recognisable?
Download Ipsos Voices: Recognisably You and discover how to make your distinctive assets work harder 👉 tinyurl.com/pk3h2nvk

70% feel they’re doing all they can to fight climate change.
As concern remains high, people increasingly look to organisations for practical ways to adapt. Explore Climate Convergence in Ipsos Global Trends 2026 👉 ipsosglobaltrends.com

Across 33 countries, 38% say they are financially comfortable or doing alright, compared with 27% who are finding it difficult.
Explore the findings in the Ipsos Cost of Living Monitor 2026 ⬇️
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▪️Expanded its portfolio with the launch of new AI-powered solutions, across more markets.

The Group confirms its objective of achieving an operating margin rate in line with 2025, reflecting its ability to maintain rigorous financial discipline while continuing to make the investments required to execute its Horizons strategic plan.

Read the full press release here: lnkd.in/eykeD78K
Access the investor presentation here: lnkd.in/eVDZnW9D

The quarter was marked by the appointment of Kelly Beaver as Chief Executive Officer of Ipsos. She has reaffirmed the Horizons strategic plan, with a clear priority on accelerating its execution. Since her appointment on 30 July, the Group has notably:

▪️Launched a programme promoting the prioritised use of Ipsos.Digital, our end-to-end digital research platform, across a wide range of studies, with the aim of accelerating their execution and delivery;

▪️Entered into a strategic partnership with Google Cloud to deploy agentic artificial intelligence at scale across the Group and further enhance innovation, automation and the speed of execution of our studies;

▪️Strengthened leadership in execution of the Horizons programme delivery around Globally Managed Services, organizational deployment of AI, and Technology;

Ipsos announced its 2026 Q3 financial results. Ipsos generated revenue of €636.2 million in Q3. Organic growth reached 2.0% in the quarter, compared with 0.8% in the first half, driven notably by good performances in EMEA, China and our Citizens business.

Inflation concerns are rising in Britain. 27% now cite inflation as a key issue, up 6 points since last month, highlighting ongoing cost-of-living pressures. Find out more 👉 ow.ly/Kw0R50ZZFyO

45% measure success by the things they own.
Escape to Individualism explores how people use the choices they make, including what they buy, to express who they are.
Read more in Ipsos Global Trends 2026 👉 ipsosglobaltrends.com

Immigration remains the top issue facing Britain, with 44% of Britons identifying it as a major concern and 26% naming it the country's single biggest issue. Latest findings from the Issues Index.
Read more: ow.ly/uK1L50ZZCiT