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“In the end, his account of the bitter beverage has a hard-won sweetness. This quirky, enlightening, unexpectedly poignant book isn’t only for aficionados of the offbeat Chicago liquor, but fans of stubborn underdogs everywhere.”

Great review in the @WSJ wsj.com/arts-culture/b…
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“Noel paints the picture of this brand in a way that feels a little like a mystery or thriller novel.” thirtyonewhiskey.com/book-review-ma…
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🙏🤝🍻
I just finished Josh’s book. It is indeed a page-turner. It not only fleshes out a little-known “heroic” story, but also illuminates some of Chicago’s soul. And unlike Malört itself, bitterness is in very short supply. Marvelously done.
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“The result is a page-turner filled with compelling characters and stellar reporting that you don’t have to be a Malört-head to appreciate.”

Thanks, @SAVEURMAG. saveur.com/shopping-revie…
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Josh Noel retweeted
Of course I read theory
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“So, yes, Malört is both a joke and a true tale. But it also is something much more—it's a great American story,” says @alcoholreviews1 freebeacon.com/culture/i-wont…
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Josh Noel retweeted
Replying to @hopnotes
@hopnotes my book came with a beer.
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Josh Noel retweeted
FINALLY: After six years, we at the Chicago Tribune Guild have won our first contract.

We are so proud of what we ratified today with near unanimous support: raises, bonuses, salary minimums, AI protections, seniority rights & more. How did we get this done? (1/7)
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Josh Noel retweeted
If you're headed to Bluesky, check out our public radio journalists starter pack to help you find the people behind some of your favorite shows / stations: go.bsky.app/MWHaGo5
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Malört---it's been described as tasting like "swallowing a burnt condom full of gas."

I chatted with Josh Noel (@hopnotes) about his fun new book, Malört: The Redemption of a Revered and Reviled Spirit. Listen in!
open.substack.com/pub/beveragesb…
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Taking the Malört story to the best stage in Chicago. What a treat. Thanks, Green Mill 🍻
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Chicago’s very own indeed!
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Here’s the link. Thanks WGN 🍻

youtube.com/watch?v=YOWmRM…
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Josh Noel retweeted
Check out my conversation with @hopnotes about Malört !
We all remember our first shot of this Chicago staple #cheers
Why do Chicagoans love (and loathe) Malört? A new book explores the iconic brand’s history. buff.ly/3ZoiQGz
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Jeppson's Malört’s backstory has always been the stuff of speculation, but a new book pulls back the veil on Chicago's favorite spirit. bonappetit.com/story/how-malo…
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Malört in @bonappetit! Who ever would have thought … bonappetit.com/story/how-malo…
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Josh Noel retweeted
Chapter 8 of @hopnotes’ Malort book 🤝 everyone watching that Bears game
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