π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
Sep 4
Waiting 45 minutes for an online order @ChipotleTweets and they announced they are still offer an hour behind. CS either disconnects or tells you to pound sand. 😑 #dobetter
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
Jan 8
Email marketing in 2026 isn’t just evolvingβ€”it’s leveling up.

New rules from Gmail, Yahoo + more mean you must master:
βœ… Authentication
πŸ€– AI (the good + bad)
πŸ“‰ List hygiene

Here’s what the experts at @Kickbox tell us πŸ‘‡
πŸ”— loom.ly/6N6LcVE
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
Jan 8
πŸ€” Do you take and wear conference t-shirts?

Also, do you feel that Dela cheated by wearing his on the 2nd day?

Make sure to check out episode 300 of the HMBT Podcast for some out of the box thinking about #emailmarketing.

🎧 Listen: loom.ly/M1UVuj4
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
Jan 8
Replying to @hankhoffmeier
Proof of Dela wearing the shirt. πŸ˜†
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
Jan 5
I am starting out 2026 by celebrating episode number 300 for the HMBT Podcast! πŸŽ‰

🀩 I am joined by Dela Quist to discuss a few email marketing myths and overall email strategy.

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loom.ly/M1UVuj4
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
Jan 5
Replying to @hankhoffmeier
I love how Dela thinks different than most marketers, and challenges us to rethink frequency, engagement, reputation and more.

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Listen: loom.ly/M1UVuj4
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
31 Dec 2025
Here is a riddle for you πŸ€”

Do you know the answer?
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
30 Dec 2025
In the new year, it will be very tempting for you to "Thaw Out" your older email lists! πŸ₯Ά

Before you do:

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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
30 Dec 2025
Replying to @hankhoffmeier
1️⃣ Make sure to re-verify them using a tool like Kickbox
2️⃣ Only send to them if they have opted-in in the past
3️⃣ Re-introduce yourself since they may have forgotten who you are!

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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
30 Dec 2025
Replying to @hankhoffmeier
I would say that you might want to simply discard any email addresses that are 1+ years old since the ROI and engagement for those folks may be low. They can always add themselves back to your list at a later point.

Happy New Year's Eve Eve! πŸŽ‰

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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
29 Dec 2025
Sometimes it's a little things sometimes it's the quirky things that make you stand out as a brand.
I recently had an interesting experience at Burger King that stood out, but not sure how cheesy it was? πŸ€ͺ
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
16 Dec 2025
If your company does not have written values or a mission statement, make fix it. They only work when people see their role in them. Leadership sets direction, teams bring it to life. Clear goals beat micromanagement. πŸ’‘
More in Episode 299 with Jack Wrigley of Omnivery.
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
16 Dec 2025
Replying to @hankhoffmeier
🎧 Listen to the whole episode: hankhoffmeier.com/hmbt-299-just-…
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
15 Dec 2025
Episode 299 with Jack Wrigley from Omnivery is live.

Key takeaways:
🧘 Focus beats noise
πŸ‘Š Leadership happens at every level
🀝 Relationships beat cold outreach

Makes sure to listen to the episode! 🎧 loom.ly/ur4FIyE
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
12 Dec 2025
We spend so much time guessing what our customers want… when we could just ask. πŸ’‘

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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
12 Dec 2025
Replying to @hankhoffmeier
πŸ‘‰ People want to be helpful, especially if they feel like they’re part of something.
πŸ‘‰ You don’t need a massive incentive if the ask is clear, warm, and benefits them.
πŸ‘‰ Progressive profiling (collecting little bits of data over time) beats clunky preference centers.

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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
12 Dec 2025
Replying to @hankhoffmeier
Don’t overthink it. Sometimes the best way to learn about your audience is to send a friendly email and ask them one simple question and build from there

Make sure to listen to the whole episode with Tricia!

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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
10 Dec 2025
What do you think is the most popular gift item this year? πŸ€”
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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“@hankhoffmeier
9 Dec 2025
People buy with Emotion and back it up with Logic. πŸ₯° 🧐

Make sure to play into that with your marketing. πŸ€‘
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