Skip traditional search filters. Ulta's shopping assistant, built with Gemini Enterprise, helps Ulta Beauty shoppers explore 30,000 products and buy the ones they love instantly.
Oct 18, 2026 · 1:00 PM UTC
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@googlecloud 30,000 products sounds like the assistant needs good filters under the hood anyway, did they say how it handles a vague query?
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@googlecloud Helping shoppers find the right product across 30,000 items without fighting search filters is a great use of Gemini Enterprise. Nice work by the Ulta Beauty team on a real customer experience win.
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@googlecloud That sounds like a huge upgrade for shopping, makes finding what you want way easier
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The Software Industry is Abandoning Peer Review
AI is Building its Own Sandbox Without Human Oversight
bradcorlett88.substack.com/p/the-software…
AI is Building its Own Sandbox Without Human Oversight
bradcorlett88.substack.com/p/the-software…
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@googlecloud The interesting shift is helping shoppers express what they need, rather than simply matching search terms. For beauty products, explaining why an item fits—and what remains uncertain—may be as valuable as reaching checkout faster.
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