BIG UPDATE! Alliance Entertainment Completes Acquisition of Endstate

Endstate Authentic is Alliance Entertainment’s dedicated authentication and resale platform, using its patented technology to deliver NFC-enabled product identity, brand protection, customer engagement, and lutions for physical collectibles and consumer products.

Announcing the launch of Alliance Authentic - a New Marketplace for Authenticated, Numbered Vinyl Collectibles from Alliance Entertainment.

Each item in our limited edition collection with @mfaboston not only showcases stunning Van Gogh inspired designs, but with the tap of your smartphone you unlock:
- complimentary VIP entry to the MFA late nite event March 28th
- private tour with exhibition conservator
- behind Gogh artwork

Last week, @jeffstaple, investor and advisor of Endstate, held a grand opening for his new flagship store at 21 Mercer in NYC.

Stay tuned for more Staple products to be connected with Endstate’s technology in 2025 and beyond.

Our exclusive connected footwear collection with @AlpineF1Team is officially here.

Owners can simply tap their smartphone to the tongue of the right sneaker to access exclusive content, authenticity and more.

Our latest partnership announcement with @jeffstaple 🤝

Full story: wwd.com/menswear-news/…

Status: Authentic.
The Friendship CLB Alexon slides are available online now. Check them out here: shop.endstate.io/products/alexo…

The Alexon slide is 3D printed for comfort and designed to stand out.

Learn more here: shop.endstate.io/products/alexo…

Endstate powered garments for @worldsawayfest.

Each item unlocks exclusive content and a commemorative digital collectible.

Endstate recently powered garments for @worldsawayfest.

Each item unlocks exclusive content and a commemorative digital collectible.

Last month, Endstate powered garments for @worldsawayfest.

Each item unlocks exclusive content and a commemorative digital collectible.

The ALEXON slide will release on 11/22 in Los Angeles.

The kickoff event will take place at 3531 Sunset Blvd from 3-8PM.

The pop-up will then run from 11/23 - 11/24, 12-7PM.

We're giving five lucky customers who purchased the Payal Singhal x Endstate sneakers an invite to a special event in New Delhi, India next Friday.

Access is first come, first served—so keep an eye on your inbox for all the details on how to claim your spot.

Trace the lifecycle of every product from production to resale and recycling with Powered by Endstate technology.

Endstate’s NFC technology takes many forms…

Gold from Paris. Authenticity from Endstate.

Endstate is proud to collaborate with Sheron Barber, a true craftsman of bespoke, luxury goods, and embed our technology in his latest collection celebrating the US Men’s Basketball team.

A luxury product for a celebration of gold.

Each piece, handcrafted by @MrSelfMade, is embedded with Endstate’s NFC technology, enabling seamless authentication and exclusive access.

In celebration of the 2024 US Men's Basketball team, @MrSelfMade partnered with @uninterrupted to create a handcrafted luxury travel bag embedded with Endstate’s NFC technology. Each piece is embedded with an Endstate NFC chip, enabling seamless authentication and ensuring every medal legacy into the future.

Tap your @juncoshollinger gear to access exclusive videos from @RGrosjean and @ConorDaly22.

Juncos Hollinger Racing is Powered by Endstate.

The entire @juncoshollinger team was Powered by Endstate this past weekend at the Music City Grand Prix in Nashville.

The entire 2024 @juncoshollinger merchandise and team kit is Powered by Endstate.

Each piece is embedded with an Endstate NFC chip that links the physical item to a corresponding digital certificate of authenticity, giving fans access to exclusive content, immersive experiences, and private events.

The future of fashion.

@payalsinghal x Endstate in @GraziaIndia.

Yesterday every member of @RGrosjean's inner circle was invited to a private Zoom with the motorsports icon.

Romain told the group behind-the-scenes stories, F1 and IndyCar best practices, what the morning of race day feels like, and more.

Thank you to everyone who attended. lusive access.

Your apparel. Your access.

Experience a behind-the-scenes tour of the @mfaboston's photo studio, featuring exquisite Korean celadon and ceramics not available to the public.

If you're an owner of the Endstate x MFA collection, RSVP via info@endstate.io

All Romain Grosjean sneaker owners are invited to a Zoom call with the Phoenix himself.

Join us on Tuesday July 16th at 12PM ET.

Your apparel. Your access.

Experience a behind-the-scenes tour of the @mfaboston's photo studio, featuring exquisite Korean celadon and ceramics not available to the public.

If you're an owner of the Endstate x MFA collection, RSVP via info@endstate.io

Distinctive style, comfort, and connected technology.

Payal Singhal x Endstate

Romain Grosjean is Powered by Endstate.

Do you want to Zoom with motorsports icon @RGrosjean?

Secure your pair of his limited edition Endstate sneakers for access.

Each pair of the Payal Singhal x Endstate sneakers is embedded with an NFC chip, providing verifiable authenticity and access to exclusive content and events for sneaker owners.

Distinctive style, comfort, and connected technology.

Payal Singhal x Endstate

The limited edition Payal Singhal x Endstate collection was recently featured in @Forbes.

Read the full article by @Sindhya below.

Thank you to everyone who came out for last week's Payal Singhal x Endstate launch party!

Secure your pair from the limited edition collaboration at the link below.

Transcend the ordinary.

Summer in the city.

Turn the ordinary into the extraordinary.

Each pair in the Payal Singhal x Endstate collection marries the beauty of luxury style with innovative details and embellishments.

"The hallmark of each Payal Singhal ensemble is its easy transition from traditional to non-traditional settings.

With the Payal Singhal x Endstate sneakers we've captured this essence, offering distinctive style, comfort and connected technology that brings the wearer into the ."

- @steph_endstate

Scan your pair of the limited edition Payal Singhal x Endstate sneakers to unlock exclusive content, event access, offers, and more.

Payal Singhal x Endstate

Payal Singhal and Endstate present a lifestyle sneaker that transcends the ordinary.

Crafted with precision, each pair in the collection marries the quiet beauty of luxury style with innovative details like asymmetric lacing and laser-etched embellishments.

Own a piece of this ration and unlock exclusive perks including a virtual masterclass with Payal Singhal herself.

Each pair of the limited edition Payal Singhal x Endstate sneakers is embedded with an NFC chip, providing verifiable authenticity and exclusive access to content, offers, and events with the tap of a phone...

- A virtual masterclass on design with Payal Singhal

- A chance to Singhal’s 25th anniversary event in Mumbai later this year

- A one-time 20% discount at payalsinghal.com

- Exclusive content from Payal Singhal

Introducing Payal Singhal...

Introducing Payal Singhal x Endstate.

Payal Singhal is a leading South Asian fashion house known for its modern Indian occasion wear. Payal Singhal and Endstate come together to present a limited-edition lifestyle sneaker that fuses eastern and western influences, elegance and uette reflects the quiet beauty of a luxury style with a twist, including asymmetric lacing, laser etched details and metal embellishments. The sneakers come in two colorways: White/Black and Silver.

Each pair is embedded with an NFC chip, providing verifiable authenticity as well as unlocking access to exclusive content, offers, and events for the sneaker owners with just the tap of their phone.

Available now at the link below.

Romain Grosjean is Powered by Endstate.