📈 The growth of video podcasts has many in the industry wondering if this format will eventually replace audio podcasts.

Edison Research at SSRS recently partnered with @SiriusXMMedia and @PublicisMedia to create The Video Podcast Consumer Report, a new research initiative focused on understanding how podcast consumers move across podcast formats and what implications this might have for advertisers.

➡️ Our latest edition of Weekly Insights uses findings from the study to explore when podcast consumers prefer to only listen versus actively watch podcasts.

ssrs.com/insights/when-…

🌏 Radiodays Asia 2026 brought together radio leaders, podcasters, and others from around the world to explore the state of radio and podcasting in Asian and Pacific markets.

Gabriel Soto, senior research director, shared findings from Edison Research at SSRS across three sessions:

✅ The Podcast Consumer 101 – What to know in 2026
✅ Research on Radio: The State of Radio in Australia, New Zealand, and the United States
✅ The Power of Podcasting: The Top 5 Podcast Consumer Findings of 2026

Learn more about the insights he shared at @RadiodaysAsia ⬇️

ssrs.com/insights/ediso…

Americans 13+ spend over one-quarter of their daily audio listening time in the car — one hour and four minutes per day on average.

This week, we turn to Share of Ear data to compare share of in-car audio time among the total U.S. 13+ population and those whose primary car is an electric vehicle (EV).

ssrs.com/insights/the-e…

📢JUST ANNOUNCED: The Top 50 Podcasts in the U.S. for Q3 2026

➡️Dumb Blonde Breaks Into the Top 20 for the First Time

Read more in the new Ranker from Edison Podcast Metrics: ssrs.com/news/the-top-5…

🎧 Independents spend the highest percentage of their daily audio time with podcasts, compared to Republicans and Democrats.

Which podcasts yield the greatest chance of reaching this audience? Our latest Weekly Insight uses Edison Podcast Metrics to find out.

ssrs.com/insights/best-…

📢 Introducing a new Share of Ear feature: The Crosstab Explorer 📢

Using the Crosstab Explorer, subscribers can now toggle among a variety of different crosstabs and listening usage categories to compare usage across audience segments.

Our Insight this week uses the Crosstab etter understand how Republicans, Democrats, and Independents spend time with audio.

➡️ ssrs.com/insights/share…

🎙️For years, the industry has debated whether video podcasts would eventually replace audio. New audience data suggests something very different: Podcast consumers are embracing both formats at nearly identical rates.

⭐Join us for the @SiriusXMMedia webinar this Wednesday, featuring insights presented by @Meg_Laz and research conducted by Edison for SiriusXM Media.

➡️Learn more and register for this free session: bigmarker.com/sxmmedia/the-f…

🎙️ What do weekly podcast consumers really care about when choosing a podcast to listen to or watch?

In our latest edition of Weekly Insights, we use Edison Podcast Metrics™ to explore what matters most when browsing podcast titles.

ssrs.com/insights/pod-t…

🚗 Americans ages 13 to 34 spend an average of just under one hour per day listening to audio in the car.

How much of that listening time is spent with ad-supported audio sources? In our latest edition of Weekly Insights, we turn to Share of Ear® data to find out.
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📢THIS THURSDAY join us for our webinar with @SpokenPress and learn about the findings from our recent study on AI and human audiobook narration, including:

📊How each audiobook narration style performed in a blinded test, including where human narration rated highest and where AI narration rated highest

🔍What listeners revealed they want most in audiobook narration and what this signals to publishers

➡️How willingness to listen changed after the AI audiobook narration was revealed

📚Purchase intent for AI-narrated audiobooks

🚨And more!

Register today: ssrs.zoom.us/webinar/regist…

Join us for our upcoming webinar with @SpokenPress, where we'll review findings from our recent study on AI and human audiobook narration, including:

📊How each audiobook narration style performed in a blinded test, including where human narration rated highest and where AI
🔍What listeners revealed they want most in audiobook narration and what this signals to publishers

➡️How willingness to listen changed after the AI audiobook narration was revealed

📚Purchase intent for AI-narrated audiobooks

🚨And more!

Register today: ssrs.zoom.us/webinar/regist…

🎧 In this edition of Weekly Insights, we use Share of Ear data to explore how certain ad-supported audio platforms are more efficient than others at reaching Republicans, Democrats, and Independents.

➡️ Read more: ssrs.com/insights/which…

🎙️ Business is one of the most popular podcast genres in the U.S., reaching close to ten million Americans weekly.

In our latest edition of Weekly Insights, we highlight the ten Business podcasts with the largest weekly U.S. audiences among consumers ages 13+, according to
➡️ ssrs.com/insights/the-p…

📢 Edison Research at SSRS Announces the Top 50 Podcasts in the U.S. for Q2 2026 from Edison Podcast Metrics 📊

Highlights:
➡️The Joe Rogan Experience, Crime Junkie, and The Daily remain in the top three spots
➡️The Diary of a CEO with Steven Bartlett reaches a record high, 0 for the first time
➡️The Rest is History, The Why Files, and The Bulwark enter the top 50 for the first time

🔎Learn more about the Q2 findings: ssrs.com/news/the-top-5…

@ssrs_research @joerogan @CrimeJunkiePod @nytimes @TheRestHistory @OMGTheWhyFiles @BulwarkOnline @StevenBartlett

AI Narration vs. Human Narration - A Live Podcast
Thu, Jul 23 • 1 PM EDT

In this episode, we delve into groundbreaking new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study, the largest ever of its kind, surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration.

To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research at SSRS.

RSVP now, and get reminders of the live show date! eventbrite.com/e/ai-narration…

➡️In the largest study of its kind, U.S. fiction audiobook listeners rated Spoken's Multi-Cast™ AI narration higher than human narration.

📢Join @SpokenPress Founder & CEO Phil Marshall and Megan Lazovick, VP at Edison Research at SSRS, for a candid roundtable on the results. Ask us anything. We'll walk through the survey methodology, what we asked, and how respondents answered — plus what this means for backlist titles sitting untapped, and where things go from here.

spoken.press/spokenroundtab…

🚗 The presence of an in-car infotainment system doesn’t automatically mean that all in-car listening is digital—but it does mean a massive increase in the amount of time spent with digital sources.

➡️ Read our latest edition of Weekly Insights to learn more: ssrs.com/insights/in-ca…

A new Edison Research at SSRS study commissioned by @SpokenPress, an AI audiobook company, revealed that the company’s multi-voice productions achieved a higher favorability rating than human-narrated productions.

Read the @Variety article: variety.com/2026/digital/n…

.@SpokenPress Multi-Cast™ (AI) narration now rivals — and in key measures outperforms — professional human narration for character-driven fiction, according to a national study conducted by Edison Research at SSRS. spoken.press/edisonsurvey