ideas are like workout plans.

yes, there are better and worse workout plans, but you can’t constantly monitor wether the plan is good or not. doing it looks like this:

“i feel like this isn’t the right workout plan… maybe I should do <insert new plan> instead. maybe that’ll make me feel like I’m making progress.”

when you’re deadlifting, you can’t be worried about the plan. you need to be focused on doing one great deadlift at a time. and a great deadlift is about being present to your form, to the discomfort of the weight, to the extension and contraction of your muscles. and it never “feels” good when you’re doing it.

but you’re so in it, doing each thing so well, that everything else fades away.

one movement after another, day after day, you start noticing it gets easier. so you add 5lbs on each side. it gets hard again. you repeat.

by doing each exercise extremely well, day after day, you eventually start to notice the plan working.

then, say, a month in, that’s when you audit: what about this plan is working? what needs refining?

but if you’re constantly auditing the plan you don’t spend enough time with each exercise to actually make it work.

ideas don’t flourish because they’re brilliant (though it sure helps when they are). they flourish because you stay with them long enough, in the actual details, to see them compound.

warren buffett once said: “you can’t produce a baby in one month by getting nine women pregnant.” that just about sums it up for me.

a good workout plan doesn’t fix a poor deadlift, and a poor deadlift ruins even the best workout plan.

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Congrats on the launch, @dtond_ and @willcray_!