The Ultimate Brew, Gary Brecka's third-party tested, mold-free organic coffee brand, is now available online after a 3-week exclusive at Sprouts.

Sourced in the mountains of Tolima, Colombia, each batch of The Ultimate Brew is roasted in Miami and then third-party tested for s, pesticides, and glyphosate.

Three varieties are available:

Medium Roast
Dark Roast
Espresso

Gary Brecka is a renowned biologist, longevity expert, and the founder of The Ultimate Human.
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Keurig Dr Pepper (NASDAQ: KDP) reported Q3 results earlier this week and two things stood out.

First, GHOST surpassed $1B in retail sales, becoming KDP's fourth billion-dollar brand behind Dr Pepper, Mott's, and Canada Dry.

Second, KDP now controls 10% of the energy drink few years ago. Their energy drink portfolio – consisting of GHOST, Bloom, and C4  – now generates more than $1.5B in net sales.
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Joy Supply, a Brooklyn-based clean cookie brand, secured $700K in seed funding led by Sling Ventures.

Launched in May 2026 by Lindsay Leopold, a former pastry chef and product developer for Martha Stewart, Joy Supply uses a family recipe from 1908 to bake thin and crispy oat cookies are made with whole-grain oats grown on regenerative American farms. Their cookies are also free from artificial colors, artificial flavors, fake sugars, and preservatives.

Joy Supply will use the capital to scale production and expand further into retail.
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Deoleo, the Spanish olive oil giant with more than €800M in annual revenue, is being acquired by two rival producers: Dcoop and Acesur. Deoleo is being valued at €520M.

Dcoop and Acesur will each own a 50% stake in Deoleo, creating a global olive oil behemoth with Spanish y operates 29 brands and is active in over 65 countries. The company delivered €50M of EBITDA in 2025.

There's been quite a bit of action in the olive oil category lately:

- Cobram Estate acquired California Olive Ranch for $173.5M
- Graza hired bankers to explore a 9-figure exit
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Neuro, the functional gum & mint brand, just launched its latest product: Calm & Focus.

The new caffeine-free gum line was designed for after-hours use and contains 125mg of KSM-66 Ashwagandha and vitamins B6 & B12.

Two flavors are available:

🌴Tropical
🫐Berry

Founded in 2015 by Ryana, Neuro surpassed $100M in sales last year and recently rolled out at Costco nationwide.
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Premium hot dog brand Gleezy just launched its new Brisket Buddies line.

Brisket Buddies are mini cocktail sausages made with the same double-smoked, 100% beef and brisket blend.

The new item is available exclusively at Harris Teeter for a limited time.

In June, Gleezy raised support its nationwide retail expansion. Today the brand is available at Target, Walmart, Harris Teeter, Food Lion, and Food City.
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Push Matcha, the No. 1 matcha brand in Latin America, is launching its ultra-functional matcha latte line in the U.S. in January.

Dubbed The OG Functional Matcha Latte, each stick delivers 1.5g of dual creatine complex, 4g of prebiotic fiber, and 1.5g of first harvest Japanese s also formulated with creatine HCl, which is far less likely to cause stomach bloating and digestive discomfort than standard creatine.

Former investment banker and Forbes 30 Under 30 honoree Bruno Rohlfs launched Push Matcha in 2021. Now he's bringing Push Matcha to the U.S. alongside Co-Founder and Chairman Georgios Frangulis, the founder of Oakberry.
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Fathers, a California-based producer of organic American lagers, secured $2M in funding from Robert Irvine and several other investors.

Irvine is also joining the company as a Strategic Partner and Advisor, bringing decades of experience in food, hospitality, and consumer tranger to CPG; he previously co-founded FITCRUNCH and sold it to 1440 Foods in 2024.

Fathers will use the new capital to support its expanding retail footprint through sampling, retail activations, and local events.

In just five months, Fathers has grown from self-distribution in two California counties to working with 8 distributor partners representing 51 counties across California, New Jersey, and Pennsylvania.

Fathers was co-founded by Joe Cloyes and Conor Begley, two seasoned entrepreneurs with experience across consumer goods and technology.
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Mason Wells, a Milwaukee-based private equity firm with $2.4B AUM, is exploring a sale of KJ Holding, a beverage manufacturer and the parent company of Calypso and Mela Watermelon Water.

Mason Wells purchased KJ Holdings, then called King Juice, in 2017 from the founding Kezman ast year, KJ Holding expanded its brand portfolio by acquiring Mela Watermelon Water for an undisclosed sum.

Calypso became one of the fastest turning shelf-stable lemonade brands under Mason Wells. In 2019, Calypso sales jumped 30%, then increased another 40% in the first half of 2020.

EBITDA is reportedly around $35M, according to Private Equity International.
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Science-backed gut health specialist Physician's Choice just added 2,900 doors by launching at GNC, Meijer, and Kroger.

The company launched seven SKUs at GNC and Meijer, with another four SKUs launching at Kroger.

The GNC launch is a full-circle moment for Logan Chierotti, the ian's Choice, who worked at GNC in 2002.

Physician's Choice has been on a roll this year. The company is on pace for over $300M in revenue and recently launched its novel Fiber Jelly range.
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Good Boy Vodka, the fastest-growing brand in the RTD set according to NIQ, is releasing its new Vodka + Ade line in December.

The brand's new + Ade line will be available in 6-packs, variety packs, and 19.2oz single-serve cans.

Circana expects the emerging Ade category to ohol sales in 2027.
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In addition to its new production facility in Michigan, Good Culture also partnered with AMPI, one of the largest cheese cooperatives in the U.S., on a dedicated production facility in Wisconsin.

The facility is expected to begin operations in Q1 2027 and will significantly expand the brand’s cottage cheese supply.
Good Culture, which launched in 2015, is now the No. 2 brand in the cottage cheese category behind Daisy.

Good Culture generated $238M in LTM sales in tracked channels thru July, representing 12% YoY growth. For context, Daisy delivered $491M in sales in the same period, showing rgest player in the category remains private label, with $695M in LTM sales thru July and 9% growth.

Stockouts remain a consistent issue hampering Good Culture's growth, but the company is actively working to resolve them:

- Partnered with the MMPA to open a dedicated manufacturing facility
- Tapped Sovos Brands alum Kirk Jensen as COO in September.
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Good Girl Snacks just launched its viral Hot Girl Pickles line at 1,000 Walmart stores across the country.

Founded by best friends Leah Marcus and Yasaman Bakhtiar, Hot Girl Pickles is the fastest-growing pickle brand in the U.S. with distribution at Whole Foods Market, Erewhon,
The brand's debut at Walmart includes two flavors, Original Dill and Honey Harissa, in a new non-GMO format at a more affordable price point.

In March, Good Girl Snacks secured $3M in funding co-led by Strand Equity and RiverPark Ventures. Nucleus Ventures and Collaborative Fund also participated.
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Kraft Heinz (NYSE: KHC) is selling its North American coffee unit to One Rock Capital Partners at an enterprise value of $650M.

Kraft will retain a 30% equity stake in the biz.

Maxwell House, Gevalia, Tassimo, Ethical Bean, and several other brands were included in the illane took over as the CEO of Kraft Heinz on January 1st.

Instead of splitting Kraft Heinz into two companies as originally planned, Cahillane is divesting non-strategic assets.
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London-based supplement brand Heights kicked off a £6M raise on Republic Europe at a pre-money valuation of £75M.

Founded in 2020 by Dan Murray and Joel Freeman, Heights offers science-backed solutions for gut health, cognition, energy, recovery, and several other areas.

The in LTM revenue as of September 2026, an increase of more than 3x compared to two years ago.

Earlier this year, Heights went omnichannel and launched nationally at Boots.
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According to a LinkedIn post from CEO Jay Hunter, k2o has surpassed $12.5M in sales since debuting in April.

In addition to its fast-growing presence on TikTok Shop and DTC channels, k2o recently expanded into retail with launches at both Target and Walmart.

Last week, k2o th with its Hair Growth Hydration Mix line.
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Mezcla scaled across D2C, wholesale and retail without adding headcount after moving its operations onto DOSS.

Mezcla makes globally inspired, plant-based protein bars sold at Whole Foods, Kroger and Sprouts.

Since switching to DOSS, the team has seen:

⏱️12+ hours saved per essing
🚚Continuous improvements in on-time, in-full deliveries

“Less manual work equals more time spent on strategic initiatives,” said Justin Grender, Operations Manager at Mezcla.

@doss_hq just launched Dynamic Apps, so ops teams can now build the views and workflows they need on their real-time data.

More info at the link in comments 👇
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Replying to @cpgwire
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Good Berry is a new kids' beverage brand founded by KDP alum Sarah Blaine.

Good Berry focuses on hydration and each serving combines natural electrolytes, 2g of fiber, and 80mg of choline. The beverage is also free from artificial colors, artificial sweeteners, and rry will debut in Q1 2027 with three flavors:

Orange Mango
Strawberry Watermelon
Mixed Berry

Blaine began developing Good Berry through L.A. Libations' SIP incubator program in February.
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Godspeed, a ketone-powered functional drink mix brand, just dropped its second flavor: Strawberry Lemon.

Founded by Joe Phair and Adam Von Rothfelder, each stick of Godspeed delivers 6g of goBHB ketones, over 1200mg of electrolytes, and paraxanthine + theobromine. The product zero sugar and no artificial sweeteners or dyes.

Godspeed debuted at Erewhon and became the top-selling energy brand in the retailer’s Sports Performance category within two months.
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