Before I moved into marketing I was a technical consultant at an ad-tech company.
At conferences I've met marketers with backgrounds in psychology, economics and theatre. We're a diverse bunch!
I talked about this with @joyofwp on his podcast. Full ep: seriouslybud.com/episode/casey-…
At conferences I've met marketers with backgrounds in psychology, economics and theatre. We're a diverse bunch!
I talked about this with @joyofwp on his podcast. Full ep: seriouslybud.com/episode/casey-…
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AI solves the building, not the distribution.
It's easier than ever to build software products, but you're still stuck fighting for attention.
The solution?
- Serve tiny niches
- Have a voice (Founder-led marketing)
- Leverage existing ecosystems
- Collaboration & partnerships
It's easier than ever to build software products, but you're still stuck fighting for attention.
The solution?
- Serve tiny niches
- Have a voice (Founder-led marketing)
- Leverage existing ecosystems
- Collaboration & partnerships
Clearly, “if you build it, they will come” is not reality. I’ve built 5 tools in the last couple of months and shared a ton about them on various social media, but adoption has been slow going.
What is the trick to getting your products in the hands of real customers?
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AI agents are reading our site for customers and we get support tickets from Claude. So we've been making GravityKit.com easier for agents to use. Here's how:
gravitykit.com/how-were-makin…
gravitykit.com/how-were-makin…
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We're in a turbulent period where #AI is finding security holes in software almost faster than we can patch them. But that will be followed by more secure platforms, and of course, a better @WordPress!
From my chat with @RobCairns on the SDM show.
From my chat with @RobCairns on the SDM show.
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Casey Burridge retweeted
Mark Weisbord gave a great talk about the WordPress economy just now at #PressConfEU and reiterated a point I’ve made a few times recently - smaller plugins are MUCH harder to make successful now. In order to make an impact in the WP space (and any tech space these days), a business out of it, you need to think bigger and solve bigger problems.
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Casey Burridge retweeted
Must-read for today.
I might be in a bubble, but this is the most important work we need in WordPress core right now:
make.wordpress.org/ai/2026/10/28/…
I might be in a bubble, but this is the most important work we need in WordPress core right now:
make.wordpress.org/ai/2026/10/28/…
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Casey Burridge retweeted
During GravityKit Live last week, @caseyryanb showed Visual Merge Tags, GravityMigrate 2.0, and two new features coming to GravityView Pro: Live Filters and Connected Views.
Check it out to see all these great updates!
youtube.com/live/Yi7l7VGsb…
Check it out to see all these great updates!
youtube.com/live/Yi7l7VGsb…
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This is not very reassuring! 😅
Though, to be fair, the @WordPress MCP adapter ships with only a few read-only abilities. It relies on plugins to register new abilities that allow AI to do more.
Our Block MCP for example is now the main way I interact with WordPress.
Though, to be fair, the @WordPress MCP adapter ships with only a few read-only abilities. It relies on plugins to register new abilities that allow AI to do more.
Our Block MCP for example is now the main way I interact with WordPress.
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Casey Burridge retweeted
Visual Merge Tags and GravityMigrate 2.0, plus a GravityView Pro sneak peek x.com/i/broadcasts/1…
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Casey Burridge retweeted
When Coverfly shut down, Killer Shorts lost the platform that ran its screenplay contest.
Contest director Alison Parker rebuilt it on her own WordPress site with @gravityforms and GravityView!
Contest director Alison Parker rebuilt it on her own WordPress site with @gravityforms and GravityView!
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You content might be misleading LLMs, and therefore your customers.
I ran pre-sales questions by ChatGPT, Gemini and our own chatbot.
Where the site answered a question clearly, the engines got it right 88% of the time. Where it didn’t, that fell to 63%.
Audit your content!
I ran pre-sales questions by ChatGPT, Gemini and our own chatbot.
Where the site answered a question clearly, the engines got it right 88% of the time. Where it didn’t, that fell to 63%.
Audit your content!
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Casey Burridge retweeted
Vibe coded my parents' TV this afternoon!
It was showing a sponsored ad before you could even get to Netflix.
Gave Claude Code the model number, it found the TV on wifi, removed 25 Xiaomi packages and wrote a new launcher.
Looks like an Apple TV now lol
It was showing a sponsored ad before you could even get to Netflix.
Gave Claude Code the model number, it found the TV on wifi, removed 25 Xiaomi packages and wrote a new launcher.
Looks like an Apple TV now lol
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Most AI search tools measure whether AI mentions you. But that's not nearly enough.
You also need to know if AI is giving your buyers the RIGHT info about your products.
I built a tool to check that, hosted on @SpacefastHQ for my team to use.
caseyrb.com/blog/mentions-…
You also need to know if AI is giving your buyers the RIGHT info about your products.
I built a tool to check that, hosted on @SpacefastHQ for my team to use.
caseyrb.com/blog/mentions-…
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If you thought only open-source software was easy for AI to copy, think again.
REA lets an agent decompile a closed-source app and rebuild its features (212k GitHub stars).
Features are no longer a moat.
github.com/morluto/rea
REA lets an agent decompile a closed-source app and rebuild its features (212k GitHub stars).
Features are no longer a moat.
github.com/morluto/rea
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The old WordPress marketing funnel: publish good content, Google sends traffic, some of it converts.
Now AI reads your content and answers the question directly. The visit never happens, so neither does the conversion.
From my chat with Nathan Wrigley on @wpbuilds
Now AI reads your content and answers the question directly. The visit never happens, so neither does the conversion.
From my chat with Nathan Wrigley on @wpbuilds
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Ohh beat me to it! I've been planning to run a study like this! Super interesting.
When you ask an agent for a website and don't mention a platform, how often does it choose WordPress?
I tested 7 popular agents across nearly 300 runs.
0%. Not a single site.
But most of them know it's a fit: asked afterwards, 50–74% named WordPress as a good choice.
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Casey Burridge retweeted
It's cute that Claude still suggests something will take "a few days" to build. No, you'll build it in an hour 😁
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I let Claude loose on @SpacefastHQ, @automattic's new AI publishing platform (cc @batuhan). Here are my early thoughts on the platform that @photomatt called "what I think is the future of WordPress and AI".
caseyrb.com/blog/letting-c…
caseyrb.com/blog/letting-c…
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Bud Kraus @joyofwp asked me what my superpower is.
I said delf-directed learning.
Bud's verdict: I'm unteachable. I'd go with impatient 🤣
Full pod: seriouslybud.com/episode/casey-…
I said delf-directed learning.
Bud's verdict: I'm unteachable. I'd go with impatient 🤣
Full pod: seriouslybud.com/episode/casey-…
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