i'm shitty at sales.
yesterday i made my first sale anyway.
never had to do it before. at the lab, other people sold. i built things.
now my new business gründerradar needs customers, and it turns out software doesn't sell itself. somebody has to pick up the phone. that id what i always do when i'm bad at something. i built a tool for it. took 30 minutes with claude.
a call cockpit. runs in my browser and walks me through every call. all in german, my customers are tax advisors in austria.
14 calls so far. one rejection. one paying customer. the rest were super positive.
before the call, 2 minutes of prep.
who i'm calling, their title, their area and the numbers for their area. how they found me: they booked a slot, asked for a callback, scanned the QR code on my letter and went quiet, or they're calling me. everything i type fills in the script. no making up facts mid-call.
during the call.
a script with 119 steps and dynamic paths. secretary picks up? voicemail? "just send me some info"? one tap and the next sentence is there.
92 objections and questions, answered in advance. i jump to one, answer it, and it drops me back exactly where i left off.
their numbers, live. what's a new client worth to them per year, and how long do they stay? the tool turns that into their own benchmark: one client over the years vs. a year of letters for their area.
note fields show up whenever i should write something down.
a running timer and a time budget per stage. opening 1 min, questions 3, solution 1, objections 2, close 2. the questions get the most time.
coaching notes for my worst habits. "slow down." "ask, then wait." "make the offer once, then stay quiet." half of them just tell me to shut up.
after the call.
the log writes itself: who, how they came in, their numbers, every objection in the order it came up, the result, the next step, the duration. one click to copy.
then i fix the script. it's on version 3.2.
builders who hate selling too: what got you through your first calls?
yesterday i made my first sale anyway.
never had to do it before. at the lab, other people sold. i built things.
now my new business gründerradar needs customers, and it turns out software doesn't sell itself. somebody has to pick up the phone. that id what i always do when i'm bad at something. i built a tool for it. took 30 minutes with claude.
a call cockpit. runs in my browser and walks me through every call. all in german, my customers are tax advisors in austria.
14 calls so far. one rejection. one paying customer. the rest were super positive.
before the call, 2 minutes of prep.
who i'm calling, their title, their area and the numbers for their area. how they found me: they booked a slot, asked for a callback, scanned the QR code on my letter and went quiet, or they're calling me. everything i type fills in the script. no making up facts mid-call.
during the call.
a script with 119 steps and dynamic paths. secretary picks up? voicemail? "just send me some info"? one tap and the next sentence is there.
92 objections and questions, answered in advance. i jump to one, answer it, and it drops me back exactly where i left off.
their numbers, live. what's a new client worth to them per year, and how long do they stay? the tool turns that into their own benchmark: one client over the years vs. a year of letters for their area.
note fields show up whenever i should write something down.
a running timer and a time budget per stage. opening 1 min, questions 3, solution 1, objections 2, close 2. the questions get the most time.
coaching notes for my worst habits. "slow down." "ask, then wait." "make the offer once, then stay quiet." half of them just tell me to shut up.
after the call.
the log writes itself: who, how they came in, their numbers, every objection in the order it came up, the result, the next step, the duration. one click to copy.
then i fix the script. it's on version 3.2.
builders who hate selling too: what got you through your first calls?
FUCK YEAH!
Oct 21, 2026 · 2:26 PM UTC
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@axhoff Writing down the objections I kept hearing and answering them before the call, which you've basically turned into a product
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@hecodesforme precisely. you sell and you learn at the same time.
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@kylekane always. but also more important when making money.
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@axhoff Been doing it, or rather been putting it off for 25 years now. Closed hundreds of B2B deals. Still feel bad about it, as in: I could have done so much more. 🤷🏻♂️
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@axhoff the lab had other people sell, day one on your own you close one anyway. congrats.
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@axhoff Selling it yourself even though you call yourself bad at sales is how gründerradar got its first customer.
Did that buyer come from a call you made, or from someone who already knew your lab work?
Did that buyer come from a call you made, or from someone who already knew your lab work?
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