AD - Somany Bathware brings Kumbhakarna into the picture to make a case for quieter flushes with its quirky Quiet Swirl campaign.

afaqs.com/news/marketing…

AD - We remember to maintain our cars, but often overlook the one thing that keeps them connected to the road — their tyres.

With its Diwali campaign, Bridgestone brings this everyday oversight into focus with a light-hearted reminder to give tyres some attention too. After all, keeping every journey safe and comfortable.

This Diwali, make sure tyre care finds a place on our checklist as well!

.@SonyLIV is turning the India-New Zealand series into a big brand play, bringing 50 advertisers on board for the cricket action.
More here: afaqs.com/news/media/son…

#SonyLIV #IndiaVsNewZealand #Cricket #SportsMarketing #BrandPartnerships #Advertising #Marketing

After a long gap, the Indian Readership Survey (IRS) is making a comeback with a fresh approach to media measurement.
More here: afaqs.com/news/media/irs…

#IRS #IndianReadershipSurvey #MediaMeasurement #MediaIndustry #AudienceMeasurement #MediaResearch #Advertising #Marketing

Pallavi Singh, co-founder of Antistatus, explores why the next generation of brands needs to build communities, not just customers.
More here: afaqs.com/news/guest-art…

#GuestArticle #PallaviSingh #BrandBuilding #CommunityBuilding #BrandStrategy #CustomerEngagement #Marketing

Collaboration - What better backdrop to celebrate India to the world than the iconic Gateway of India? Johnnie Walker Luxe Blended Water lit up the landmark with a spectacular projection, creating a striking visual moment as part of an evening celebrating the country’s rich tity.

.@Apple brings Indian craftsmanship into the spotlight with its festive campaign, celebrating the beauty of traditional textiles through a modern lens.
More here:afaqs.com/news/advertisi…

#Apple #StepIntoTheLight #IndianTextiles #IndianCraftsmanship #FestiveCampaign #BrandStorytelling #Advertising #Marketing

Your Diwali checklist is incomplete without a great story. 🪔

Before the festive season wraps up, make sure your work ticks every box:

Got all four? Then it belongs at the 4th edition of afaqs! Brand Storyz (Awards for the Best in Content Marketing). 🏆

⏳ Entry Deadline: cember 18, 2026 | 📍 Holiday Inn, Aerocity, New Delhi
👉 Enter now: events.afaqs.com/brandstoryz/Aw…

#BrandstoryzAwards #ContentMarketing #BrandStorytelling #Storytelling #Marketing #Advertising #afaqs #Nians #Socioclout

.@Snapchat is seeing a brighter side of the ad business! The company reports 14% revenue growth in Q3, powered by gains in its advertising technology.
More here: afaqs.com/news/mktg/snap…

#Snap #Snapchat #Q3Results #RevenueGrowth #AdTech #DigitalAdvertising #TechNews #Marketing #Advertising

.@OpenAI is bringing more creativity and control to image generation with GIF creation and precision markup;The latest update adds a new dimension to AI-powered visuals.
More here: afaqs.com/news/mktg/open…

#OpenAI #AI #ImageGeneration #GIFGeneration #ArtificialIntelligence #GenerativeAI #TechNews #Marketing

Diwali lights up homes. Great ideas light up timelines. 🪔

That campaign your team poured weeks into, the one that got everyone talking, deserves its own moment. 🏆

Bring it to the 11th edition of afaqs! DIGIES and let the industry see what you created.

⏳ Early Bird Deadline: hi | 🗓️ March 2027
👉 Enter now: events.afaqs.com/digies/Awards?…
#Digies2027 #DigitalAwards #DigitalMarketing #DigitalInnovation #Marketing #Advertising #afaqs #Nians

#AccountWin⚡: 80dB Communications adds Nikon India to its client roster, winning the brand’s PR mandate.
More here: afaqs.com/news/newbizwin…

#80dBCommunications #NikonIndia #PRMandate #AccountWin #PublicRelations #AgencyBusiness #Marketing #Advertising

Mohan Rocky Springwater Breweries withdraws its court plea against FSSAI, choosing to revise Old Monk’s labels to meet regulatory standards.
More here: afaqs.com/news/advertisi…

#OldMonk #MohanRockySpringwaterBreweries #FSSAI #FoodSafety #BrandNews #Advertising #Marketing

Bonkers Corner has a counterfeit problem, and the plot is getting rather bonkers! Here’s a look at the brand’s latest challenge.
More here: afaqs.com/news/mktg/bonk…

#BonkersCorner #Counterfeit #FashionIndustry #BrandProtection #BrandStrategy #Marketing #Advertising

Trends change, brands evolve, but SRK’s appeal stays timeless. Here's why marketers continue to bet on the superstar.
More here: afaqs.com/news/mktg/four…

#ShahRukhKhan #SRK #BrandEndorsement #CelebrityMarketing #BrandValue #Marketing #Advertising #MarketingStrategy #Clelebrity

#PeopleSpotting: Tata Play elevates Abhishek Pathak to Chief Content Officer, marking a key leadership move for its content strategy.
More here: afaqs.com/people-spottin…

#TataPlay #LeadershipMove #PeopleMovement #ContentStrategy #Marketing #Advertising #Appointment

.@HersheysKisses adds a sweet touch to Diwali with a festive campaign that celebrates the joy of gifting and togetherness.
More here: afaqs.com/news/advertisi…

#HersheysKisses #Hersheys #DiwaliCampaign #FestiveMarketing #BrandStorytelling #Advertising #Marketing

Emami is on a strong growth run, with Q2 revenue jumping 36% as its domestic business gains momentum.
More here: afaqs.com/news/mktg/emam…

#Emami #Q2Results #RevenueGrowth #FMCG #BusinessGrowth #ConsumerGoods #Marketing #Advertising

Swiss Beauty takes its makeup to the wedding dance floor with Taapsee Pannu, putting its festive glam to the test.
More here: afaqs.com/news/advertisi…

#SwissBeauty #TaapseePannu #WeGotYou #FestiveCampaign #BeautyMarketing #BrandCampaign #Advertising #Marketing

Bigg Boss. Kapil Sharma Show. Diwali gifting. Alibaug dinners. 🦚

What do they have in common? Godrej India Circus. The home decor brand has seen up to 300-400% festive sales jumps, 20+ stores and a smart “second home” strategy that’s winning over every generation.
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#IndiaCircus #Godrej #HomeDecor #MarketingPlaybook #BrandStrategy #Marketing #infographic #insights