Trick or retain 👻

Jump scare.

Any chatbot can tell you to raise ad spend.

The harder part is knowing your targets, your limits and when to wait for your sign-off.
How Moby, Triple Whale's AI teammate for commerce, handles it, on their demo data 🧵 @triplewhale

Video ads? At this point Moby is just showing off.

triplewhale.com/moby-ugc?utm_s…

We are sat.

You can see everything (in Triple Whale)

Chedda Weatha 💰
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Too many tasks. One brain.

Sometimes it just helps to see how someone else handles it.

Every week we have fireside sessions with customers sharing how they use Triple Whale in their workflows. Hear their use cases, learn how they approach them, and leave with ideas to try in e to lock in. Come to our next session: bit.ly/4hQpSv5

5 new ways to hand more of your workload to Moby 🧵👇 👀

📁 Google Workspace: Connect Gmail, Calendar, Drive, Docs, and Sheets so Moby has more context and can get more done.

🧠 New frontier models: GPT-6 Astra and GPT-6 Sol for analysis. GPT Image 2.5 and Seedance 2.5 for creative.

We heard you... We were just trying to time it with spooky szn 🌑 👻 🕶️

We hit over $100 billion in GMV tracked across all brands using Triple Whale.

So we made this video because a number this big deserves a little context, and A LOT of celebration.

Every dollar of it came from brands building, testing, scaling, and figuring out what actually inesses.

To our customers: this milestone is yours. To the next hundred! 🐳 🥂

Brands on Triple Whale spent $17.4 million on Prime Big Deal Days this week.

But does doubling your Amazon spend for 48 hours actually buy better performance?

We pulled Amazon ad data from brands on Triple Whale and found that:

1) Average daily Amazon ad spend jumped 148.7% , and Amazon’s share of total ad spend more than doubled, from about 4% to nearly 10%.

2) Efficiency held up as spend scaled: median ROAS rose ~6% (2.94 → 3.11), CPA fell ~7.5%, and CVR climbed ~18%. But AOV dropped 5.1% to $37.91.

3) Sports and outdoors led every category, with ROAS up 27.4% and CPA down 23.3%. Home and garden and consumer electronics also posted double-digit ROAS gains.

4) Day one did most of the work: from day one to day two, ROAS fell 13.2% (3.34 → 2.90), CPA rose 14.6%, and purchases dropped 24.4%.

TL;DR: I think Big Deal Days works, just not evenly.

The returns came early and landed mostly in gifting categories. I’d take this as intel for planning your BFCM strategy. Check whether day two earned its budget, and whether the lower AOV ate the margin your ROAS says you made.

Full post is here: triplewhale.com/blog/amazon-bi…

Here's round two of updates:

More integrations just landed in Triple Whale 👇

🛒 @goalloy brings data from 40+ retailers into Compass
👻 @Snapchat ad views now count in Clicks & Deterministic Views
🔁 @LoopEngine shows subscription revenue, growth, and churn
📱 Fuego adds mobiide web
🤳 @ShopMy tracks creator marketing performance

The leaves aren't the only thing dropping 🍁 Check out what we’ve been puttin’ down at Triple Whale for the month of October.

triplewhale.com/blog/triple-wh…

Look, if you had one chance.
One opportunity.
To have the BFCM you always wanted…
Would you capture it?
Or just let it slip.

triplewhale.com/reports-guides…