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⚡️ DTC MEGASHEET UPDATE ⚡️

New exciting things:
→ added 20+ brands
→ at least 10 brands per product category
→ grouping by product category

If you've gotten value from it i'd love a retweet 🙏

Get it for free:
timaton.gumroad.com/l/megasheet
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Tim Aton retweeted
+1k downloads of the ecommerce landing page database & templates … just hit number 1 on search 🤯 fermatcommerce.co/3Qwa7MY
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👋 I'm back!!

Sorry for being MIA the past few months but I'm back with an exciting announcement:

I'm officially on @MentorPass!

mentorpass.co/me/timaton
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What have I been up to?!

1) Focus on deep work
A season of heads-down forward attack on my project list meant deprioritizing social.

2) Building teams
Currently building a marketing department & sales department from the ground up (while managing shipping, wholesale & CX).
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3) Leading well
Leading a team (or multiple) is more than just task management—it's personal and nuanced.

4) Prioritizing family
Learning to be an exemplary husband and father through intentionality.
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Wow just caught up on the @ecommercefuel annual predictions EP. So fascinating.

A couple of my thoughts:
1. I agree with @youderian that everything takes longer than we think.
2. I'm using AI already in my day-to-day work (credit @BillDA). Mostly marketing copy so far.
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Give it a listen if you haven't yet:
open.spotify.com/episode/4C7XFV…
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Casual Thursday morning out here in WY
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Yep, officially using AI to write my promo emails 🚀
Oh snap...game on!
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Anyone else stoked about this @NotionHQ update?? 👀
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I just spent the last 3 days shipping out orders with my team 🥵

It was actually pretty fun. I learned a lot about team culture.

Here are 4 things that became abundantly clear:
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Replying to @Tim_Aton
4. Shipping is hard 🫠

I'm used to working at a desk all day. I was not prepared for sore muscles and destroyed fingers.

Thank you to all those involved in the fulfillment side of this DTC thing. You keep our machines running by doing the hard work day in and day out.
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Replying to @Tim_Aton
775 packages later I'm happy to be at my desk again.

It's been a good holiday season for us!
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Honestly I don’t mind the influx of dropship ads.

Looks pretty fun 🤷‍♂️
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Yooo @JeremiahPrummer these @KnoCommerce benchmarks are rad!

We're crushing word of mouth but clearly need to spend some more time on TT 👀
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The 🤖 does have a heart.
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BFCM YoY 🤯
• Revenue +290%
• Ad spend +270%
• ncROAS +5%

Dec 1-4 YoY
• Revenue +51%
• Ad spend -63%
• ncROAS +316%

I'm literally having to find ways to slow sales cause my shipping & production teams are drowning 🫠
How’s BF22 going for you so far?

Range DTC is up 1,400% YoY 🤯

Happy scaling season!
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What's worked well for us (vs last year):
• flat % off sitewide
• 12 days of gifting—better deal for 24 hours
• email every other weekday

Ads manager wins:
• product line DCTs
• top ads from '22 Adv+
• top ads from Q4 '21 Adv+
• holiday layflat gif Adv+
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