Go longer. Go lighter. ⚡ Introducing the NEW Sony 400mm F4.5 GM OSS + 600mm F6.3 GM OSS: the world’s lightest super telephoto primes in their class, with exceptional G Master sharpness + high-speed AF.
Learn more👇
400: tinyurl.com/mwp52477
600: tinyurl.com/2p7tt5zz

Entries are closing soon for the 2027 Sony World Photography Awards! Enter for free for a chance to gain global recognition and win Sony gear. 👀📸
Explore the competitions and enter now:
worldphoto.org/sony-world-pho… #SonyAlpha

What’s In My Bag: the Pacific Northwest with Tomer Negrin. 🌲 His constant across seasons? A Sony camera that’s a favorite among landscape and portrait photographers — and it’s currently on sale. 👀
Read the story here👇
alphauniverse.com/stories/whats-…

A lone surfer paddles out into large surf at the Pit this morning here in Morro Bay. NWS was calling for 10-17 foot waves this morning so I went out at dawn.

#morrobay #sonyalpha #thepit #surfers #dawn #largwaves #waves #sanluisobispocounty #californiacentralcoast

As the days get shorter, zoom in closer. Take a few minutes to check out these 5 pro macro photography tips for richer color, sharper detail & dreamy bokeh this fall, by pro macrophotographer, Sony Alpha macro ambassador @kylevanbavel 🍄📸👇
alphauniverse.com/stories/fall-m…

Preparing your photo for print starts long before you finish the edit. We sat down with photographer and print lab co-owner David Shockey for his tips on everything from composing the shot to choosing the right paper.

Read the guide here 🖼️👇
alphauniverse.com/stories/how-to…

Attending the @AESorg's Audio Engineering Society Show 2026 in Nashville this weekend? 🎧🎙️

Come visit us at the Sony booth, #204, and explore our lineup of headphones, microphones and more. See you in Nashville!

#AES2026 #SonyPro #ProAudio

Every strand of this king penguin chick's fluff, captured in incredible detail with the resolution of the new Sony A7R VI + the 100–400mm F4.5 GM OSS lens. 🐧🪄
by @Anaisafrika.
Learn more about this combo:
Alpha 7R VI: tinyurl.com/mr2n6d6t
100–400mm: tinyurl.com/39ckjsdf

Take 1 minute to learn 3 quick expert portrait photography tips from expert portrait photographer, Sony Artisan of Imagery, @MIGUELQUILES , here:
alphauniverse.com/stories/3-must…

Spooky season's mascot getting his close-up. 🕷️✨
“I paired the new Sony A7R VI with the new Sony 100mm F2.8 Macro G lens to capture my jumping spider. The high resolution let me crop closely while retaining incredible detail in its eyes and hairs.” – @stewartwoodart #SonyAlpha

Have you downloaded the Sony Creators' App for your Sony camera? V3.5 lets you select Creative Looks designed by your favorite creators (or by you) + apply them to your images in-camera! A must-try for getting the look you want- and it’s free.
Learn more:
tinyurl.com/57bbvv9c

The chokehold aspens in fall have on a photographer... 100% worth the trip to capture them with your Sony camera. 🍂 This dreamy autumnal shot was taken by @josiahwalkerphoto with his Sony Alpha 7R III + 35mm F1.4 GM lens at Owl Creek Pass in Colorado. #SonyAlpha

The advantage of the new, lighter-weight 400 + 600mm GM lenses for wildlife photography 👀💪👇
alphauniverse.com/stories/the-wi…

Rainy-day reflections with layers of depth and dimension by @sacks ☔

These are single exposure shots. Worth the wait for everything to fall into place 👏

📷 Sony A7 IV + 85mm F1.8
#SonyAlpha

See you Oct. 21 & 22 at NAB Show NY! Visit us at booth 513 to explore our latest innovations in imaging, workflow, automation, and live production.

Register by tomorrow for your free pass with code NS3399. And find us on the NAB's booth map: bit.ly/4yzvlwS.

The lens you choose matters most when you're working with challenging light, crowds, and legendary moments that demand quick autofocus and great image quality -- like concerts.
We rounded up the best Sony lenses for concert photography for you, here 👇
alphauniverse.com/stories/the-be…

ICYMI: We released the new ECM-W5 wireless microphone last week 🎤 See how it performed for the first creators to test it out, and get a preview of what it can do for your work:
alphauniverse.com/stories/creato…

Meet the new ECM-W5 wireless microphone. 32-bit float audio recorded straight to your camera, with no separate files to sync.

Learn more and preorder yours: electronics.sony.com/imaging/imagin…

#SonyAlpha #ECMW5

Crimson Morning, Lake Wanaka, New Zealand, by @GaryHartPhoto 🌄
📷: Alpha 7R III
🔭: 24-105mm F4 G OSS
#SonyAlpha

Only 1 day left to enter our bird and wildlife photo contest on Instagram, for your chance to win a free Sony G Master lens! Read the rules and post your own entry here, before it's too late 👀
alphauniverse.com/stories/enter-…

The new Sony 400mm F4.5 GM OSS + Sony 600mm F6.3 GM OSS lenses make it easier to go farther without your gear weighing you down. Want to see how they perform in the field? @nateinthewild :
alphauniverse.com/stories/new-so…