Today marks a new chapter for Softtek.

David Jiménez takes office as Global CEO, while Blanca Treviño remains Executive President and President of the Board.

Building on what made Softtek strong, and looking ahead to what’s next.

Read the announcement: tinyurl.com/323nxh3v

Security validation and architecture compliance can be automated, but the potential cost of an error makes human audits an important part of the process.

Discover how to balance automation and oversight 👉 tinyurl.com/3y4maj7b

#Cybersecurity #AI #SoftwareDevelopment

How do you keep up with a changing market? Luis Martínez, Softtek's Country Manager in Colombia, shares his approach to project management, efficiency, and growth.

Explore his perspective 👉 tinyurl.com/2prhmrr7 (Spanish)

#DigitalTransformation #Leadership #Colombia

AI doesn't create business value just because a model works.

It needs the right systems and processes behind it. Explore how FRIDA supports the journey from AI capabilities to execution 👉 tinyurl.com/k7f74kts

#AI #Technology

A flight disruption doesn't have to become a bad customer experience.

How airlines communicate and respond can make a difference. Discover ways to protect passenger trust 👉 tinyurl.com/bdhjn9tp

#Airlines #CustomerExperience

The future of aviation depends on technology ecosystems that connect efficient operations, secure systems, and personalized travel experiences.

Explore what's ahead 👉 tinyurl.com/6h88v3zw (Article in Spanish)

#Aviation #AI #DigitalInnovation

Testing software requires data, but using real customer information can create privacy risks.

Discover how AI-generated synthetic data can help teams expand testing coverage while protecting sensitive information 👉 tinyurl.com/yc7533wn

#AI #SoftwareTesting

AI can generate answers in seconds, but who's checking the facts? Our Softtekian Sabrina Tocho, FRIDA Offer Manager, discussed why source verification matters at our press workshop in Chile.

Learn more 👉 tinyurl.com/3uknmrzn (Spanish)

#AI #CriticalThinking #Technology

An AI agent doesn't browse a store the way a person does. It evaluates information, compares options, and follows instructions. For brands, that creates an entirely different challenge 👉 tinyurl.com/y523dx66

#AgenticAI #Retail

How do you keep human judgment active in an AI-enabled workplace?

Make questioning, validating, documenting changes, and sharing perspectives part of the process.

See why it matters 👉 tinyurl.com/4mj7ebkj (Article in Spanish)

#AI #ResponsibleAI #FutureOfWork

Software problems can quickly become customer experience problems.

Discover how a retailer transformed its quality assurance approach to deliver more reliable digital experiences 👉 tinyurl.com/4cm9zkak

#Retail #QualityAssurance

Releasing software faster shouldn't mean accepting more defects.

Explore how AI-augmented testing helps engineering teams improve coverage and release confidence 👉 tinyurl.com/8ed3zzae

#SoftwareTesting #QualityEngineering

An AI solution may work well in a pilot but struggle when deployed across an entire organization.

Explore why scalable infrastructure is essential for turning AI experiments into business capabilities 👉 tinyurl.com/429bb72u

#AI #EnterpriseAI

Peak shopping hours can mean longer lines and missed sales opportunities.

See how Scan & Go helped stores manage higher customer traffic and increase daily sales capacity by up to 15% 👉 tinyurl.com/4wumf77t

#DigitalRetail #Innovation

Agribusiness generates valuable data across production, logistics, and operations.

The challenge is turning that information into better decisions. Discover how analytics can help 👉 tinyurl.com/4h9fhhc8

#Agribusiness #Analytics

Your stadium has a capacity limit. Your fanbase doesn’t.

We help pro sports teams connect with fans anywhere through personalized digital experiences—and turn engagement into new revenue opportunities.

See how 👉 tinyurl.com/36zeyh6k

#FanEngagement #SportsTech

Technology is only part of the story. Luis Martínez, Softtek's Country Manager in Colombia, talks about the people, culture, and decisions that shape business growth.

Explore his perspective 👉 tinyurl.com/2prhmrr7 (Spanish)

#Leadership #Innovation #Technology

When manufacturing systems operate separately, responding to problems becomes harder.

Discover how connecting equipment, data, and processes can help manufacturers work more efficiently 👉 tinyurl.com/ucrbacw4

#Manufacturing #IIoT

Shoppers don't all want the same experience.

Explore how technology can help retailers deliver more relevant, personalized interactions while making shopping easier 👉 tinyurl.com/sdn72thp

#Retail #Personalization

AI is making advanced marketing tools accessible to businesses that couldn't afford them before.

Explore how this shift is creating new opportunities while making original ideas more important 👉 tinyurl.com/2pmtk3vu

#AI #Marketing

Virtual care, remote monitoring, and AI are changing how healthcare works.

Discover how these technologies can help organizations improve patient care and operate more efficiently 👉 tinyurl.com/muvaekan

#DigitalHealth #Healthcare