Coinbase/base are the new Amazon.

1. Come deploy your app on our marketplaces.
2. App starts getting traction
3. Rip off the top apps
4. Profit

From the saga “hackathons are dead”

Carlo or bust #AllForCity

“Everyone who can stand, stand now. If you can help others, do so.” - Welles Crowther (The Man in the Red Bandana), September 11, 2001

Most early stage consumer brands never seriously plan for athlete partnerships. The assumption is that one athlete would eat a big chunk of the quarterly marketing budget, so it never makes it into the strategy.

That assumption is usually wrong, and few companies have anyone correct it.

That's why I've launched Ebbets Athlete Marketing, a consulting firm that helps consumer brands build athlete partnerships.

The big talent shops are built for Fortune 500 budgets and max contract players. They aren't usually taking calls from a brand with a four or five figure budget, which leaves a lot of good companies with no real way in. So they either overpay for the wrong athlete, or decide the whole idea isn't for them.

I spent years running athlete partnerships and have negotiated hundreds of deals with the agencies that represent the biggest names in sports.

I can usually get brands an answer in hours instead of weeks. That experience also teaches you which athletes show up and put in real effort, and how to tell the difference between an athlete looking for a check and one looking for an actual partnership.

I'm not an agent, and that matters. Nobody is paying me to place a particular client.

Ebbets does three things:

1. Finds the right athlete, usually not the most famous one available.
2. Sources and negotiates the deal.
3. Makes sure you actually use what you paid for, which is where most partnerships quietly fail.

The name is a nod to Ebbets Field, which stood a block from where I live in Brooklyn.

If you're building something and think an athlete partnership could help you grow it, don't hesitate to reach out.

So who is vibe coding a GitHub replacement?

Does anyone else’s day always start with

brew upgrade claude-code

or is that just me

GitHub is the new Office

AI was built by engineers so it works like engineers

Those who lean in will win.

A friend was venting about Claude Code last week. He'd put rules in his CLAUDE.md. Clear, specific ones. And Claude would just ignore them.

Not always, but enough that he was losing trust. I'd been through the same thing.

What worked for me was moving most of it out. CLAUDE.md keeps the essentials. Path-scoped rules load when Claude touches matching files. Detailed docs sit in .claude/docs/ and Claude reads them when relevant.
Mine is 140 lines now and Claude is more consistent.

I wrote up how the loading actually works, and there's a prompt at the bottom that'll restructure yours for you:
workhoodie.com/blog/shrink-cl…

Distribution distribution distribution.

Building is now the easy part, finding users is the part that separates the wannabe's from the doer's.

Checkout my latest blog where I talk Manus AI and Vibe Marketing

Every feedback loop you relay by hand is latency you pay forever.

Mine was: make change → check browser → describe result.

So I gave Claude Code an MCP and cut myself out.

Here’s the server + a drop-in prompt to build one for your stack:
workhoodie.com/blog/dev-serve…

My daughter asked me on the way to school today: “When can we go back to Doodleworld?”

I told her I would ask @doodlifts

So what can I tell this @doodles loving girl?

This is my bet.

Going from application software engineer to engineering leadership to product and marketing lead.

My curiosity and interest across software products presents an incredible opportunity with AI.

And in January I decided to take the leap.

It’s been a whirlwind.

All the idea guys who thought “only if I could code” are now saying “if only I could market”

That’s what Claude Code does to ya.