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The Tory conference represented a clear change in strategy.

But so far the shift has been largely superficial and rhetorical.

There are three big problems with making the strategy work - and it is not at all clear they're resolvable.

samf.substack.com/p/the-three-bi…

Oct 9, 2026 · 8:29 AM UTC

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Replying to @Samfr
Chasing after Reform voters clearly hasn't worked, and can't work.

There is an audience of politically homeless people with centre-right economic views, but no love of the online right's viciousness.

But a few tax bribes won't be enough to get that group back by itself...
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Replying to @Samfr
@Samfr Yep, spot on 👏
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