Pinned Tweet
The Meat Paradox is now available in paperback. 🥳

THANK YOU to everyone who has read and supported the book.

If you haven't read it yet... 🧵
21
26
192
69,374
yup 👇👇
The Soil Association will no longer certify British salmon as organic
thegrocer.co.uk/news/soil-asso…
0
1
9
355
Rob Percival retweeted
NEW: It was a digital lynching. And the media is never going to hold itself to account for the role it played in Jason Arday’s death.

But there are things we can do. This is a practical guide based on my own experience.

Link below.
769
1,014
2,673
336,381
Rob Percival retweeted
How we can actually escape the "meat paradox.” vox.com/future-perfect…
8
17
105
28,780
Rob Percival retweeted
To those telling the Green Party to “get back in its lane” here’s another reminder that war, the economy and climate breakdown are all connected.

Food security isn’t just farming policy.

It’s climate policy, national security and social justice all at once. theguardian.com/global-develop…
13
103
213
9,196
Rob Percival retweeted
Extraordinary press conference just now in San Francisco where @SFCityAttorney David Chiu has just announced a lawsuit against the largest manufacturers of Ultra-Processed Foods, including Kraft Heinz, Mondelez, Post Holdings, Coca Cola, Pepsi, General Mills, Nestle USA, Agra brands...🧵
20
122
308
75,689
Rob Percival retweeted
Excellent overview of our Lancet Series on UPFs and human health by Rob Percival. Rob is one of the non-UPF creators who has best captured Nova and the UPF concept.
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.

This is what they're missing... 🧵

thelancet.com/series-do/ultr…
1
7
26
7,529
My @SoilAssociation comment on the extension of the Soft Drinks Industry Levy -

(TDLR: we need to talk about sweeteners...)
1
2
10
444
Rob Percival retweeted
Key point in a great thread. Bourgeois environmentalism waves its hands about labelling & additives etc etc. A tweak here & there...We need to go way way beyond that. If that hasn't been clear for decades. What do people think "system change" means? I do wonder.
As paper 3 explains, the global food system has been progressively skewed by processes of financialsation and corporate consolidation into a machine of extractive accumulation. There is simply more money in UPF than whole foods, and the system has been rewired in response.
0
1
2
215
Rob Percival retweeted
The harms that come from the thermal, mechanical, and chemical “ultra-processing” of products get the headlines, but they are just part of the problem of the global system of food production where the incentives are in conflict with human and planetary health. If you want to understand the deep sophistication of the UPF concept this excellent thread lays them out with crystal clarity…🧵
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.

This is what they're missing... 🧵

thelancet.com/series-do/ultr…
2
23
62
9,302
Rob Percival retweeted
Replying to @MarmotRespecter
People should read @Rob_Percival_'s book
0
1
3
258
Rob Percival retweeted
Excellent overview Rob - you've succinctly laid out the hypothesis and how its 3 core claims are sequentially presented in each of the 3 papers that comprise the Series. The Series itself, is a nice example of the aphorism that the 'whole is more than the sum of its parts'.
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.

This is what they're missing... 🧵

thelancet.com/series-do/ultr…
0
3
5
2,841
Rob Percival retweeted
An excellent summary of the core Nova hypothesis and the Lancet UPF Series below. Spot on Rob 🙌
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.

This is what they're missing... 🧵

thelancet.com/series-do/ultr…
0
1
5
482
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.

This is what they're missing... 🧵

thelancet.com/series-do/ultr…
4
30
53
26,908
Replying to @Rob_Percival_
This is all unpacked in much more detail across the three papers. Do check them out.

thelancet.com/series-do/ultr…
1
0
12
623