📊 What does AI adoption really look like inside marketing teams?

Help us find out, and be the first to receive our original "State of AI Adoption" report.

The more responses, the better the insights! 

👉 Take the survey: hubs.la/Q04DsMfB0

In our next Right Side Up webinar, three marketing leaders (Alvin Ding, Hannah Huffman, and Nicole Lehmann-Haupt) demo the AI workflows they use for partner discovery, content repurposing, and static ad creative development.

Register here: hubs.la/Q04DkHs60

Join Right Side Up's Grant Durando and Tom Webster from Sounds Profitable for a webinar exploring attribution, performance, and investment decisions in the age of AI chatbots.

📅 Monday, November 9 | 10 a.m. PT

Register here → hubs.ly/Q04D0WhC0

Not sure what your next AI workflow should be? Get inspo from our upcoming webinar, where three marketing leaders walk you through the AI workflows they built and use in day-to-day work.

📅 Tuesday, November 10, 2026
⏰ 10 a.m. PT

Save your spot → hubs.ly/Q04CFpXL0

We sat down with Brie Temple, Chief Commercial Officer and Chief Matchmaker at Tawkify, to talk about the hardest part of scaling a curated marketplace: knowing when to grow and when to hold the line.

Catch the full conversation with Brie: hubs.ly/Q04B27bJ0

Your next AI project doesn't need to be your most ambitious. But it does need to meet these three criteria:

It needs to be useful, repeatable, and worth the effort.

▶️ Watch the full "From AI-Curious to AI-Operational" webinar on demand: hubs.la/Q04zPgnl0

“Humans recognize the pattern of AI and immediately disregard it.” — Michael Goodbody
 
As a CEO building a company in the AI era, Michael joins Growth Talks to talk about where AI helps marketing teams move faster and where it works against them.
 
Watch: hubs.la/Q04zkR_k0

Our team is coming to Ad Week next week We've got four panels lined up 10/5 and 10/6. 🎤

Want to catch us on stage or book some time with us? Let us know: hubs.la/Q04yYyNy0

In this episode of Growth Talks, Krystina Rubino sits down with Michael Goodbody, former global head of marketing and communications at Robinhood, to break down how he proved a sports sponsorship could drive real revenue.
 
Watch in full: hubs.la/Q04yCgfq0

There’s a big gap between individual AI usage and building AI into how your marketing team works.

In our on-demand webinar, learn how to close this gap, including five pillars of an AI-operational team: leadership, data, people, governance, and proof.

hubs.la/Q04ylyHd0

In this episode of Growth Talks, Andrew Silard, who led growth at Notion and Grove Collaborative and now advises companies like Maven Clinic and OpenRouter, separates what's actually working with AI in marketing from what's still hype.

Watch in full: hubs.la/Q04y3FZd0

In our upcoming webinar, “Building with AI: What Separates AI-Curious from AI-Operational Teams,” we’re teaching you a five-pillar loop (direction, data, people, build, and proof) that will turn your team into a well-oiled AI machine.

Register → hubs.la/Q04xZWwc0

Getting to product-market fit and scaling beyond it require different growth instincts.

Fractional head of growth Andrew Silard joins Growth Talks to break down the shift from channel exploration to focused investment.

Catch the full episode: hubs.la/Q04xyVNR0

In this episode of Growth Talks, we sit down with Tatiana Birgisson, COO at Serval, on how to build a go-to-market that actually cuts through the AI noise—when every competitor is making the exact same claim.

Watch in full: hubs.la/Q04wYTz80

AI has marketing teams rebuilding their stacks on the fly. Which leads to one big question:

Should you build custom tools or buy them off-the-shelf?

In our next webinar, Right Side Up and Domestique break down how to make that call.

Save your seat → hubs.la/Q04wkzMd0

In this episode of Growth Talks, host Krystina Rubino sits down with Tatiana, COO at Serval, to break down her "stacked S-curve" framework for sustaining growth across the entire life of a company. 📈📈📈

Catch the full episode: hubs.la/Q04w4J220

Meet Regina Sirko, our latest Core Value Superstar and someone who knows a thing or two about persistence.

In just six months, her tenacity has already made a huge impact on how the Right Percent team works.

Get to know her → hubs.la/Q04vZSmQ0

AI isn’t here to replace your team. It’s here to be their second brain.

In the latest episode of Growth Talks, Nikki Jackson, Head of Demand Generation at Gusto, joins us to talk about what AI fluency really changes—and what it doesn’t.

Watch in full: hubs.la/Q04vgSCV0

“AI-fluent” is quickly becoming one of the most common (and least clearly defined) claims in marketing hiring.

That's why we put together a complete guide to help leaders vet for the real thing.

Read it here: hubs.la/Q04tM7RP0

🤖 The AI skill that really pays the bills? Learning 𝒉𝒐𝒘 to build skills.

In our latest webinar, Jack Atlasov teaches you how to develop this essential ability.

Watch the full session on demand: hubs.la/Q04tzSW70