Selling into Germany, Brazil and Japan from one team?
An AI SDR writing in 50+ languages beats hiring three people who each cover one.
Same targeting. Same offer. Their language.
An AI SDR writing in 50+ languages beats hiring three people who each cover one.
Same targeting. Same offer. Their language.
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28
Google draws the spam-complaint line at 0.3%.
Three people in a thousand hitting the spam button.
Cross it and the domain stops delivering everything, not just cold email.
Under 0.1% is where you want to live.
Three people in a thousand hitting the spam button.
Cross it and the domain stops delivering everything, not just cold email.
Under 0.1% is where you want to live.
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22
Send your cold email to your own Gmail, your Outlook, and a work address.
If it lands in Promotions or Spam, no amount of copywriting saves it.
Two minutes. Do it before every campaign, not after the first one fails.
If it lands in Promotions or Spam, no amount of copywriting saves it.
Two minutes. Do it before every campaign, not after the first one fails.
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2
107
You have 30 days to fix outbound. Here is where they go.
No new tools. No rebrand. No messaging workshop.
No new tools. No rebrand. No messaging workshop.
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80
Day 30: read the numbers in this order.
Bounce, is the data real
Open, are you landing
Reply, does the message make sense
Meetings, does the offer work
Fix the first one that is broken. Only that one.
Bounce, is the data real
Open, are you landing
Reply, does the message make sense
Meetings, does the offer work
Fix the first one that is broken. Only that one.
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2
Most outbound programs are not failing.
They are being edited every four days by someone who cannot tell whether last week change did anything.
30 days. One change at a time.
They are being edited every four days by someone who cannot tell whether last week change did anything.
30 days. One change at a time.
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2
An AI SDR does not replace your SDR.
It replaces the boring half of the job.
One SDR owning targeting, the offer and the hard replies, with AI running lists, first touches and follow ups, covers what three people used to.
It replaces the boring half of the job.
One SDR owning targeting, the offer and the hard replies, with AI running lists, first touches and follow ups, covers what three people used to.
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93
We tested two sequences against the same list.
A: 15 emails in 15 days.
B: 3 emails in 15 days.
Most people assume A wins on volume alone.
A: 15 emails in 15 days.
B: 3 emails in 15 days.
Most people assume A wins on volume alone.
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142
Pressure is not a strategy.
Four emails. Growing gaps. Each one saying something new. Then stop, politely, and move them to a follow-up-in-six-months pile.
Four emails. Growing gaps. Each one saying something new. Then stop, politely, and move them to a follow-up-in-six-months pile.
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4
The close-out email, the one where you say you will stop reaching out, gets more replies than the first email more often than people expect.
Ending well is a tactic.
Ending well is a tactic.
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2
What to hand an AI SDR and what to keep.
Get this split wrong in either direction and outbound stops working.
Get this split wrong in either direction and outbound stops working.
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200
Failure mode two:
Teams that keep the repeat work. SDRs spend 80% of the week building lists, then make the targeting decision in ten rushed minutes on Friday.
Teams that keep the repeat work. SDRs spend 80% of the week building lists, then make the targeting decision in ten rushed minutes on Friday.
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2