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We are indefinitely pausing starting November 5th 2026. The existing content will remain on the portal. No new articles will be accepted. Thanks you for your patronage. Enjoy rich content on the archives and on Earned First
Also check our YouTube channel bit.ly/RTONYT
Also check our YouTube channel bit.ly/RTONYT
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Your Brand Has Their Attention. So Why Doesn’t Their Brain Care? - bit.ly/RTWritersVault…
If a campaign can be transferred to a competitor simply by changing the logo, its emotional or entertainment value may be considerably stronger than its brand-specific meaning in #RTColumn
If a campaign can be transferred to a competitor simply by changing the logo, its emotional or entertainment value may be considerably stronger than its brand-specific meaning in #RTColumn
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The Trust Equation in Teams: Why Transparency Outperforms Perfection - bit.ly/RTOutlookGulf47
Moving from theory to practice, leaders can cultivate an empowering environment by using intentional communication strategies, writes Udit Pathak in #RTColumn #OutlookGulf today.
Moving from theory to practice, leaders can cultivate an empowering environment by using intentional communication strategies, writes Udit Pathak in #RTColumn #OutlookGulf today.
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Media Science and Development – What is Important - bit.ly/RTMediaLens15
Development should be on a sustainable mode, and destructive developmental models and alien models of development should be rejected, writes Subbarayan Ganesh in #RTColumn #MediaLens today.
Development should be on a sustainable mode, and destructive developmental models and alien models of development should be rejected, writes Subbarayan Ganesh in #RTColumn #MediaLens today.
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Layoffs and Language: The New Playbook for Communicating Workforce Cuts - bit.ly/RTFreshTake113
For PR teams, layoffs should therefore be treated as a leadership communications issue, not merely an announcement requiring approval, says Prasad Ramasubramanian in #FreshTake
For PR teams, layoffs should therefore be treated as a leadership communications issue, not merely an announcement requiring approval, says Prasad Ramasubramanian in #FreshTake
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The phone vs the person - bit.ly/RTLeftBrainRig…
Where attention goes, energy flows. I must be more mindful of this in my everyday life. Pick a lane: does the phone get priority or the person in front of me? writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
Where attention goes, energy flows. I must be more mindful of this in my everyday life. Pick a lane: does the phone get priority or the person in front of me? writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
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Stop promising the board a takedown date - bit.ly/RTViews1508
When a company calls us about a damaging post, one question comes before all the others: when will it come down? writes Ankush Gupta in #RTViews today.
When a company calls us about a damaging post, one question comes before all the others: when will it come down? writes Ankush Gupta in #RTViews today.
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Why Indian Brands Remain Globally Invisible – And Who’s Really to Blame- bit.ly/RTElevateExcel…
Building India’s global brand reputation is a long-term project that requires sustained investment and strategic coordination, writes Honey K Bhargava in #RTColumn #ElevateExcellence
Building India’s global brand reputation is a long-term project that requires sustained investment and strategic coordination, writes Honey K Bhargava in #RTColumn #ElevateExcellence
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Mindset Wellness - bit.ly/RTDestinationM…
When you become continuously successful you boost your neurological and emotional resilience. You reduce your cortisol production reducing stress and its negative effects on your being and health significantly, says Amitesh Banerjee.
When you become continuously successful you boost your neurological and emotional resilience. You reduce your cortisol production reducing stress and its negative effects on your being and health significantly, says Amitesh Banerjee.
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Smriti Mandhana and the case for distributed leadership - bit.ly/RTViews1507
A team’s strength is revealed not only by how convincingly it wins when everything goes to plan, but also by how effectively it responds when plans unravel, writes Sanchari Guha Niyogi in #RTViews
A team’s strength is revealed not only by how convincingly it wins when everything goes to plan, but also by how effectively it responds when plans unravel, writes Sanchari Guha Niyogi in #RTViews
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Facts Not Fear: Why ‘The Liver Doc’ Says Speaking Up Is Worth the Cost - bit.ly/PRAXISIW26RT13
Shree Lahiri writes about the Keynote at #PRAXISIndia Weekend 2026 by Dr Cyriac Abby Philips, Hepatologist, Author & Public Health Activist in #RTFeatures
Shree Lahiri writes about the Keynote at #PRAXISIndia Weekend 2026 by Dr Cyriac Abby Philips, Hepatologist, Author & Public Health Activist in #RTFeatures
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The man who subconsciously built a unique & powerful personal brand - bit.ly/RTViews1506
Nana Patekar’s personal brand was not created through a traditional marketing strategy. It emerged from consistency, writes Vijay Shekhar in #RTViews today.
Nana Patekar’s personal brand was not created through a traditional marketing strategy. It emerged from consistency, writes Vijay Shekhar in #RTViews today.
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146 Articles Later, I Have More Questions Than Answers - bit.ly/RTWritersVault…
Writing regularly changes the way you observe the world. You begin noticing contradictions that might otherwise escape attention, writes Ankoor Dasguupta in #RTColumn #WritersVault today.
Writing regularly changes the way you observe the world. You begin noticing contradictions that might otherwise escape attention, writes Ankoor Dasguupta in #RTColumn #WritersVault today.
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Leadership in the Age of AI: Keeping the Human at the Centre - bit.ly/RTOutlookGulf46
Leadership communication is also evolving, with AI tools able to analyse employee feedback, track stakeholder sentiment, and summarise complex information in real time, says Udit Pathak.
Leadership communication is also evolving, with AI tools able to analyse employee feedback, track stakeholder sentiment, and summarise complex information in real time, says Udit Pathak.
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Political Communication – What it is all About - bit.ly/RTMediaLens14
Mass media play a powerful role in non-authoritarian regimes and role in authoritarian regimes worldwide, writes Subbarayan Ganesh in #RTColumn #MediaLens today.
Mass media play a powerful role in non-authoritarian regimes and role in authoritarian regimes worldwide, writes Subbarayan Ganesh in #RTColumn #MediaLens today.
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Employer Branding 2.0: PR for Hiring in a Skills-First Economy - bit.ly/RTFreshTake112
In a skills-first economy, the strongest employer proposition would be that the company provides people opportunities to become better at what they do, says Prasad Ramasubramanian.
In a skills-first economy, the strongest employer proposition would be that the company provides people opportunities to become better at what they do, says Prasad Ramasubramanian.
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Customised solutions for unique problems - bit.ly/RTLeftBrainRig…
The human mind is always identifying problems and trying to solve them. The key in life and work seems to be to find the right problems to solve, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
The human mind is always identifying problems and trying to solve them. The key in life and work seems to be to find the right problems to solve, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
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The Influencer Bubble is About to Burst – And Brands Are Completely Unprepared - bit.ly/RTElevateExcel…
Influencers should be one channel in a diversified communications architecture - not the architecture itself, writes Honey K Bhargava in #RTColumn #ElevateExcellence today.
Influencers should be one channel in a diversified communications architecture - not the architecture itself, writes Honey K Bhargava in #RTColumn #ElevateExcellence today.
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The Relaxed Awareness Mindset - bit.ly/RTDestinationM…
The state of Relaxed Awareness keeps you on your toes to recognise these negative vibes when they appear so that you can deal with them effectively, says Amitesh Banerjee in #RTColumn #DestinationMindset today.
The state of Relaxed Awareness keeps you on your toes to recognise these negative vibes when they appear so that you can deal with them effectively, says Amitesh Banerjee in #RTColumn #DestinationMindset today.
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