RaceDay Report | Braylon Breeze retweeted
Sunday's Cup Series race from Martinsville was the least-watched NASCAR Cup Series race ever on broadcast television.
awfulannouncing.com/racing/nascar-…
awfulannouncing.com/racing/nascar-…
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RaceDay Report | Braylon Breeze retweeted
“Sunday’s season finale at Homestead would need to average approximately 3.24 million viewers for this year’s postseason to match last year’s. That would also require the highest-viewed NASCAR Cup Series season finale since 2019.”
awfulannouncing.com/racing/nascar-…
awfulannouncing.com/racing/nascar-…
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1,027
“Sunday’s season finale at Homestead would need to average approximately 3.24 million viewers for this year’s postseason to match last year’s. That would also require the highest-viewed NASCAR Cup Series season finale since 2019.” awfulannouncing.com/racing/nascar-…
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Sunday’s Cup Series race at Martinsville experienced a double-digit YoY decline, putting Chase viewership in negative territory YoY.
My latest for Awful Announcing: NASCAR viewership slides to historic low ahead of season finale: awfulannouncing.com/racing/nascar-…
My latest for Awful Announcing: NASCAR viewership slides to historic low ahead of season finale: awfulannouncing.com/racing/nascar-…
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RaceDay Report | Braylon Breeze retweeted
Sunday’s Cup Series race at Martinsville experienced a double-digit YoY decline, putting Chase viewership in negative territory YoY.
My latest for Awful Announcing: NASCAR viewership slides to historic low ahead of season finale: awfulannouncing.com/racing/nascar-…
My latest for Awful Announcing: NASCAR viewership slides to historic low ahead of season finale: awfulannouncing.com/racing/nascar-…
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Viewership woes continue:
Sunday’s NASCAR Cup Series race from Martinsville averaged 1.987 million viewers on NBC — down a stark 15% from last year (2.350 million) and the least-watched non-delayed NASCAR Cup Series race ever to air on broadcast TV.
Sunday’s NASCAR Cup Series race from Martinsville averaged 1.987 million viewers on NBC — down a stark 15% from last year (2.350 million) and the least-watched non-delayed NASCAR Cup Series race ever to air on broadcast TV.
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RaceDay Report | Braylon Breeze retweeted
Jon & everyone at SMW are the class of this industry. Congrats on 20 years! Guess I'm only a year older than SMW itself!
Seriously, Jon Lewis is incredible. He reached out to me during my freshman year of college to write a few articles for his site. I'll always appreciate that.
Seriously, Jon Lewis is incredible. He reached out to me during my freshman year of college to write a few articles for his site. I'll always appreciate that.
On the latest "Monday musings," thoughts on what has changed -- and what has not -- over the past 20 years in sports media: sportsmediawatch.com/2026/11/monday…
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RaceDay Report | Braylon Breeze retweeted
A quick update from me on the podcast, what’s to come, your input and everything in between!
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Happy Sunday!
Cup Series Countdown to Green from Martinsville gets underway at 1:30 p.m. ET on NBC.
Race coverage begins at 2:00 p.m. ET, with the Green Flag scheduled for 2:09 p.m. ET on NBC.
Last year’s Fall Martinsville viewership: 2.350 million (NBC)
Cup Series Countdown to Green from Martinsville gets underway at 1:30 p.m. ET on NBC.
Race coverage begins at 2:00 p.m. ET, with the Green Flag scheduled for 2:09 p.m. ET on NBC.
Last year’s Fall Martinsville viewership: 2.350 million (NBC)
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Happy Friday!
Truck Series practice is underway on FS2, with qualifying to follow.
O’Reilly practice and qualifying get underway at 3:00pET on The CW App and ESPN App.
Truck Series race coverage gets underway at 6:00pET, with the green flag scheduled for 6:18pET on FS1.
Truck Series practice is underway on FS2, with qualifying to follow.
O’Reilly practice and qualifying get underway at 3:00pET on The CW App and ESPN App.
Truck Series race coverage gets underway at 6:00pET, with the green flag scheduled for 6:18pET on FS1.
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Jamie Little is back on the call for the Truck Series at Martinsville. She and Michael Waltrip will call practice and qualifying before being joined by Brad Keselowski for Friday’s race broadcast at 6:00 p.m. ET on FS1.
(per Fox Sports PR)
(per Fox Sports PR)
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RaceDay Report | Braylon Breeze retweeted
The iconic #NASCAR on Fox commentary booth reunites
Great seeing Larry McReynolds, Mike Joy & Darrell Waltrip together!
Great seeing Larry McReynolds, Mike Joy & Darrell Waltrip together!
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Talladega Fall Viewership History from 2007–2026:
* = delayed till Monday, aired on NBCSN
* = delayed till Monday, aired on NBCSN
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23,742
Slight correction! 2015’s Fall Talladega race averaged 4.240 million viewers on NBCSN, not NBC.
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520
Increases across the board for NASCAR last weekend:
Cup Series — 2.581 million (+1% YoY)
O’Reilly Series — 1.021 million (+4% YoY)
Truck Series — 485,000 (aired on Fox last year, but +41% from 2024)
Cup Series — 2.581 million (+1% YoY)
O’Reilly Series — 1.021 million (+4% YoY)
Truck Series — 485,000 (aired on Fox last year, but +41% from 2024)
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Sunday’s NASCAR Cup Series race at Talladega drew 2.581 million viewers on NBC — up 1% from last year (2.556M).
It is worth noting Sunday’s race was still -17% from 2024 (3.127). It’s also the first YoY increase for Cup since Gateway (+7 YoY).
Hopefully some positive momentum.
It is worth noting Sunday’s race was still -17% from 2024 (3.127). It’s also the first YoY increase for Cup since Gateway (+7 YoY).
Hopefully some positive momentum.
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Still cannot believe this is an actual quote. I wish these CEOs would just be honest for once and admit the truth: F1 took the deal for the money and 100% knew it would cost them viewership.
A very similar situation to NASCAR!
A very similar situation to NASCAR!
Liberty Media CEO Derek Chang: "You no longer think about F1 as something that you've got to go to every race or watch every race on television to be a fan, right?" the-race.com/business/why-f…
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