That's a wrap on @Press__Conf EU 👋

Four days in Barcelona, one stage, and a lot of honest conversations about the business side of WordPress.

Here's what we took home: hubs.ly/Q04C-NCr0

The first @Press__Conf EU is a wrap.

I feel trust, curiosity and vulnerability were the key ingredients that gave our “small” group of 50+ people, superpowers.
Nothing was shallow, everything had depth and meaning, from hallway interactions, personal stories presented, lunch alks and sharing an Uber.

I took a lot of notes and started planning next steps, but I’m not rushing straight into action. I want to give it space and let all sink in.

These are exactly the type of events I want to be part of more in the future. Huge thanks to the organizers and everyone who attended.

#PressConf #WordPress #Founder

Hard to put in words what @Press__Conf truly was ♥️

Huge thanks to the organizers and all the people I’ve spent these past 4 days!

#PressConfEU26 #PressConf

A warm Saturday and a nice finish to the great @Press__Conf event. Thank you to the organizing team! 🙏🏻

Had a great night with these two at my favorite restaurant in Barcelona.

@Press__Conf sets the tone and continues to enable us to have some really great and honest conversations about business and life.

While almost everyone else has left already, I've got one more day to enjoy the city and reflect.

Thanks to everyone involved, for organising, being present, and being vulnerable.

Until the next one 🍻
@raquel__karina

Closing and afterparty at @Press__Conf yesterday - at a bar/recording studio, good times with some great WordPress people

@remkusdevries @Asif2BD @robertabela @rossmorsali @remkusdevries @xaver_ @adispiac @i_cirkovic @KatieKeithBarn2 @alexmansfield @raquel__karina and everyone else 🙌

How would we describe @Press__Conf in one word? Incomparable.

And here’s what some of the attendees, speakers and organizers shared 👇

#PressConfEU26
#PressConf

Day 1 of @Press__Conf - time flies so fast as you try to navigate between 1:1 meetings and talks!

The drinks tokens and Spanish snacks are flowing at the #PressConf after party at a random record shop/DJ school.

Hola from Barcelona! 🇪🇸

Our founder, @Asif2BD, is at #PressConf EU 2026, the first European edition of the conference for WordPress business leaders.

The hot topic? AI 🤖

What’s one thing you’d love AI to do for your WordPress site? 👇

I suspect this is @learnwithmattc’s first experience interviewing a non-human subject. But at least #PressConf gave @autojack_bot his own armchair.

Great talk from Mark Weisbrod at @Press__Conf on sales, positioning and markets. Something everyone in the WP space needs to take a good look at.

The WP product space feels like a race to the bottom, which has never been sustainable but even more evident today.

As Mark said, problems.

History is being made at @Press__Conf: @learnwithmattc interviewing Auto Jack, an AI voice assistant made by @jjack_arturo

#PressConfEU26 #PressConf

🤖 What happens when an AI co-pilot takes the stage at #PressConf Europe?

In 'Silicon, Song, and Sass', @learnwithmattc , founder of Roots & Fruit, interviewed Auto-Jack, the AI voice assistant built by @jjack_arturo of Very Good Plugins.

Auto-Jack took on tough questions, offeding page live on stage, and added a healthy dose of irony along the way.

A live look at what working alongside AI can look like in the #WordPress world: unexpected, practical, and entertaining.

Mark Weisbrod from @greyd_suite’s “spicy” #PressConf talk argued that the WordPress economy has got a lot wrong and is saturated with plugins that are too small and too cheap. His suggestions included finding blue oceans instead of competing in a saturated market, and targeting rectly instead of waiting for people who already know they want a WordPress solution.

Interestingly, he said that the demand for digital products is set to double in the coming years, suggesting that it is possible to find success if you follow where the economy is going and plan accordingly.

This is @jjack_arturo looking worried as @learnwithmattc is about to get on stage at #PressConf with his personal AI agent @autojack_bot, in which the audience can ask AutoJack ANYTHING.

I’m planning to ask what are the most embarrassing and incriminating things it knows about Jack 😈

In the first talk of #PressConf Day 2, @remkusdevries talked about how we need to adapt and position ourselves in an ever-changing world. His suggestions include:
- Recognising what has changed instead of doing what you’ve always done
- Focusing on a specific niche where you’re etting aside time to level yourself up and improve your skills
- Looking beyond WordPress, including attending non-WP events to learn about the wider industry you operate in
- Reflecting on your capabilities and limits and how it fits into the new reality

Good reminder from @AlexHormozi brought to us by Mark Weisbrod, CEO of @greyd_suite

#PressConfEU26 #PressConf

📉 In business, the one thing you can’t afford to do is stand still.

At #PressConf Europe, Mark Weisbrod, CEO of @greyd_suite, challenged us to rethink how we compete in an increasingly saturated #WordPress market.

When so many products offer similar solutions, how do you stand p focusing on small features and start solving bigger problems by looking at the entire value chain.

The question to take back to your business: Are you solving a big enough problem to stand out in your market? 👀

His session, 'It’s the Economy, Stupid', was a reminder that sustainable growth starts with understanding the market you’re competing in, and then finding where you can create more value.

Speaker badge: me. Sponsor badge: the guy carrying my speakerphone. Thanks @Press__Conf for making the hierarchy official.