"In times of uncertainty, the clients who are not responding to fear but who are advancing boldly are doing well."
SEIZE THE DAY: "30-Day AI Money Magnet"
๐ Starts November 9 [STARTS TODAY]
โฐ Weekdays at 11am Eastern
๐ Live on Zoom. Just 15 minutes a day.
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SEIZE THE DAY: "30-Day AI Money Magnet"
๐ Starts November 9 [STARTS TODAY]
โฐ Weekdays at 11am Eastern
๐ Live on Zoom. Just 15 minutes a day.
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๐๐ฎ๐๐ต ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐ฎ๐ป๐ธ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐ ๐ถ๐ป ๐ฐ๐ด ๐ต๐ผ๐๐ฟ๐. ๐ช๐ถ๐๐ต๐ผ๐๐ ๐ณ๐ถ๐ป๐ฑ๐ถ๐ป๐ด ๐ฎ ๐๐ถ๐ป๐ด๐น๐ฒ ๐ป๐ฒ๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ.
Monday, November 9. 11am Eastern.
Log into Zoom. Get ONE assignment. Fifteen minutes later, it's done.
By Wednesday, there's cash in your ๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ถ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐.
It's hiding in your customer database, dormant deals, expenses and pricing.
In ๐ฏ๐ฌ ๐๐ฎ๐ ๐๐ ๐ ๐ผ๐ป๐ฒ๐ ๐ ๐ฎ๐ด๐ป๐ฒ๐, we'll find it.
One 15-minute sprint every weekday. One assignment. One action.
SuperConductor does the thinking. Loaded with 25 years of my principles and 300+ frameworks, it tailors every assignment to YOUR business.
Your job? Pull the trigger.
For business owners with at least one year of customer history.
๐ Starts November 9 [๐๐๐๐๐๐ ๐๐๐๐๐๐ !]
โฐ Weekdays at 11am Eastern
๐ Live on Zoom. Just 15 minutes a day.
๐๐ฒ๐'๐ ๐ณ๐ถ๐ป๐ฑ ๐๐ต๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐๐ต๐ฎ๐'๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ๐๐ฟ๐.
Join us on Monday
perrymarshall.com/aimm/
Monday, November 9. 11am Eastern.
Log into Zoom. Get ONE assignment. Fifteen minutes later, it's done.
By Wednesday, there's cash in your ๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ถ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐.
It's hiding in your customer database, dormant deals, expenses and pricing.
In ๐ฏ๐ฌ ๐๐ฎ๐ ๐๐ ๐ ๐ผ๐ป๐ฒ๐ ๐ ๐ฎ๐ด๐ป๐ฒ๐, we'll find it.
One 15-minute sprint every weekday. One assignment. One action.
SuperConductor does the thinking. Loaded with 25 years of my principles and 300+ frameworks, it tailors every assignment to YOUR business.
Your job? Pull the trigger.
For business owners with at least one year of customer history.
๐ Starts November 9 [๐๐๐๐๐๐ ๐๐๐๐๐๐ !]
โฐ Weekdays at 11am Eastern
๐ Live on Zoom. Just 15 minutes a day.
๐๐ฒ๐'๐ ๐ณ๐ถ๐ป๐ฑ ๐๐ต๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐๐ต๐ฎ๐'๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ๐๐ฟ๐.
Join us on Monday
perrymarshall.com/aimm/
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Thirty-some years ago Medellรญn was called the most dangerous city in the world.
By 2013, it had been named the most innovative city in the world.
Cable cars up the hillsides. Libraries where gang turf used to be. Outdoor escalators in neighborhoods nobody wanted to walk into a rnaround like that doesn't come from tweaking and โoptimizing.โ
๐๐ ๐ผ๐ป๐น๐ ๐ฐ๐ผ๐บ๐ฒ๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ฏ๐ผ๐ฑ๐ ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ฐ๐ผ๐๐ฟ๐ฎ๐ด๐ฒ ๐๐ผ ๐ฎ๐๐ธ ๐ฏ๐ถ๐ด๐ด๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐.
That's what I want from you in Medellรญn.
Bring your biggest question.
The one that keeps you up at night. The one you journal about. The one you spend your Renaissance Time pondering.
Iโll give you my best answer.
Plus, youโll spend the day with some of the sharpest entrepreneurs youโll ever meet.
๐ฃ๐ฒ๐ฟ๐ฟ๐ ๐ ๐ฎ๐ฟ๐๐ต๐ฎ๐น๐น ๐๐ถ๐๐ฒ!
๐ ๐ฒ๐ฑ๐ฒ๐น๐น๐ถ๐ป, ๐๐ผ๐น๐ผ๐บ๐ฏ๐ถ๐ฎ, ๐๐ฎ๐ป๐๐ฎ๐ฟ๐ ๐ฎ๐ด, ๐ฎ๐ฌ๐ฎ๐ณ
perrymarshall.com/live/
Medellรญn reinvented itself. Come see what that could look like for your business.
By 2013, it had been named the most innovative city in the world.
Cable cars up the hillsides. Libraries where gang turf used to be. Outdoor escalators in neighborhoods nobody wanted to walk into a rnaround like that doesn't come from tweaking and โoptimizing.โ
๐๐ ๐ผ๐ป๐น๐ ๐ฐ๐ผ๐บ๐ฒ๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ฏ๐ผ๐ฑ๐ ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ฐ๐ผ๐๐ฟ๐ฎ๐ด๐ฒ ๐๐ผ ๐ฎ๐๐ธ ๐ฏ๐ถ๐ด๐ด๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐.
That's what I want from you in Medellรญn.
Bring your biggest question.
The one that keeps you up at night. The one you journal about. The one you spend your Renaissance Time pondering.
Iโll give you my best answer.
Plus, youโll spend the day with some of the sharpest entrepreneurs youโll ever meet.
๐ฃ๐ฒ๐ฟ๐ฟ๐ ๐ ๐ฎ๐ฟ๐๐ต๐ฎ๐น๐น ๐๐ถ๐๐ฒ!
๐ ๐ฒ๐ฑ๐ฒ๐น๐น๐ถ๐ป, ๐๐ผ๐น๐ผ๐บ๐ฏ๐ถ๐ฎ, ๐๐ฎ๐ป๐๐ฎ๐ฟ๐ ๐ฎ๐ด, ๐ฎ๐ฌ๐ฎ๐ณ
perrymarshall.com/live/
Medellรญn reinvented itself. Come see what that could look like for your business.
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30-Day AI MONEY MAGNET ๐ฐ๐งฒ ๐ต
Positive Cash Flow in 48 Hours ยท Only 15 Minutes a Day
Where is the cash โhidingโ in your business?
๐๐ ๐๐ฐ๐ฏ๐ฆ๐บ ๐๐ข๐จ๐ฏ๐ฆ๐ต ๐ง๐ช๐ฏ๐ฅ๐ด ๐ช๐ต ๐ง๐ข๐ด๐ต.
โ๏ธ ๐ฃ๐๐ ๐ฐ๐ฎ๐๐ต ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐ฎ๐ป๐ธ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐ inside the first 48 hours, from without you building a single new thing
โ๏ธ By the end of Week 1 you will have ๐ณ๐ผ๐๐ป๐ฑ ๐บ๐ผ๐ป๐ฒ๐ in four separate places you werenโt looking
โ๏ธ You will finish the month with a ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐๐ฎ๐ฏ๐น๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ฟ๐ผ๐๐๐ถ๐ป๐ฒ, not a pile of ideas
โ๏ธ You will know, by name, which of your customers ๐๐ถ๐น๐น ๐ฝ๐ฎ๐ ๐๐ผ๐ ๐ณ๐ผ๐๐ฟ ๐๐ถ๐บ๐ฒ๐ what they pay nowโฆ
๐๐ณ ๐ข๐ด๐ฌ ๐ง๐ฐ๐ณ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ฆ ๐ข ๐ง๐ถ๐ญ๐ญ ๐ณ๐ฆ๐ง๐ถ๐ฏ๐ฅ - see full details at:
perrymarshall.com/aimm/
STARTS MONDAY - only 15 minutes/day, achieve everything while on the Zoom each day - no homework!
Positive Cash Flow in 48 Hours ยท Only 15 Minutes a Day
Where is the cash โhidingโ in your business?
๐๐ ๐๐ฐ๐ฏ๐ฆ๐บ ๐๐ข๐จ๐ฏ๐ฆ๐ต ๐ง๐ช๐ฏ๐ฅ๐ด ๐ช๐ต ๐ง๐ข๐ด๐ต.
โ๏ธ ๐ฃ๐๐ ๐ฐ๐ฎ๐๐ต ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฏ๐ฎ๐ป๐ธ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐ inside the first 48 hours, from without you building a single new thing
โ๏ธ By the end of Week 1 you will have ๐ณ๐ผ๐๐ป๐ฑ ๐บ๐ผ๐ป๐ฒ๐ in four separate places you werenโt looking
โ๏ธ You will finish the month with a ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐๐ฎ๐ฏ๐น๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ฟ๐ผ๐๐๐ถ๐ป๐ฒ, not a pile of ideas
โ๏ธ You will know, by name, which of your customers ๐๐ถ๐น๐น ๐ฝ๐ฎ๐ ๐๐ผ๐ ๐ณ๐ผ๐๐ฟ ๐๐ถ๐บ๐ฒ๐ what they pay nowโฆ
๐๐ณ ๐ข๐ด๐ฌ ๐ง๐ฐ๐ณ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ฆ ๐ข ๐ง๐ถ๐ญ๐ญ ๐ณ๐ฆ๐ง๐ถ๐ฏ๐ฅ - see full details at:
perrymarshall.com/aimm/
STARTS MONDAY - only 15 minutes/day, achieve everything while on the Zoom each day - no homework!
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Cash in your bank account in 48 hours. Without finding a single new customer.
Monday, November 9. 11am Eastern.
Log into Zoom. Get ONE assignment. Fifteen minutes later, it's done.
By Wednesday, there's cash in your bank account.
How?
The money is already in your business.
stomer database, dormant deals, expenses and pricing.
In 30 Day AI Money Magnet, we'll find it.
One 15-minute sprint every weekday. One assignment. One action.
SuperConductor does the thinking. Loaded with 25 years of my principles and 300+ frameworks, it tailors every assignment to YOUR business.
Your job? Pull the trigger.
For business owners with at least one year of customer history.
๐ Starts November 9
โฐ Weekdays at 11am Eastern
๐ Live on Zoom. Just 15 minutes a day.
Let's find the money that's already yours.
๐ Find your money - Join us November 9. bit.ly/3UtMr1c
Monday, November 9. 11am Eastern.
Log into Zoom. Get ONE assignment. Fifteen minutes later, it's done.
By Wednesday, there's cash in your bank account.
How?
The money is already in your business.
stomer database, dormant deals, expenses and pricing.
In 30 Day AI Money Magnet, we'll find it.
One 15-minute sprint every weekday. One assignment. One action.
SuperConductor does the thinking. Loaded with 25 years of my principles and 300+ frameworks, it tailors every assignment to YOUR business.
Your job? Pull the trigger.
For business owners with at least one year of customer history.
๐ Starts November 9
โฐ Weekdays at 11am Eastern
๐ Live on Zoom. Just 15 minutes a day.
Let's find the money that's already yours.
๐ Find your money - Join us November 9. bit.ly/3UtMr1c
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Perry Marshall retweeted
Not to mention that biology arguably transcends the laws of physics.
Even if we had a perfect Godโs eye view of all of biology as it exists today (every cell, every relationship, nothing unaccounted for) there are still no known mathematical laws that let us deduce where evolving life will (or can) go next, because it doesnโt even "know "yet itself.
One striking implication of this is that no mathematical law entailed the coming into existence of the human heart. Or the swim bladder in fish.
Without such laws as its starting point, no AI can anticipate where evolving life is going. Not even if it is given a totally omniscient detailed map of all that is taking place in present-day biology (which, in any case, as you said, we have nothing close to.)
This clear cognizance of this truth is the Third Transition in science that Stuart Kauffman & Andrea Roli have written about in recent years in breakthrough papers such as "The World is Not a Theorem" and "A Third Transition in Science?"
Including especially the paper below which Kauffman co-authored with @PerryMarshall and Sy Garte.
mdpi.com/1099-4300/27/3โฆ
Even if we had a perfect Godโs eye view of all of biology as it exists today (every cell, every relationship, nothing unaccounted for) there are still no known mathematical laws that let us deduce where evolving life will (or can) go next, because it doesnโt even "know "yet itself.
One striking implication of this is that no mathematical law entailed the coming into existence of the human heart. Or the swim bladder in fish.
Without such laws as its starting point, no AI can anticipate where evolving life is going. Not even if it is given a totally omniscient detailed map of all that is taking place in present-day biology (which, in any case, as you said, we have nothing close to.)
This clear cognizance of this truth is the Third Transition in science that Stuart Kauffman & Andrea Roli have written about in recent years in breakthrough papers such as "The World is Not a Theorem" and "A Third Transition in Science?"
Including especially the paper below which Kauffman co-authored with @PerryMarshall and Sy Garte.
mdpi.com/1099-4300/27/3โฆ
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I designed the 3:15 speakers for this hot new company CounterFlow in Australia: stereonet.com/features/2026-โฆ
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Perry Marshall retweeted
Clarifying my stance on the AI-generated emails people send me. I have nothing against collaboration with whoever you want, regardless of their composition or origin story. I don't think there should be a stigma for involving any kind of AI in your work and I don't look down on that content. The problem is that currently, the AI's seem to be making the same kind of logical errors (from my perspective of course) and expressing the same kind of preconceptions that are prevalent in status quo human thinkers. And yet, they are tireless and generate an infinite amount of text one could respond to - it's not feasible to deal with it. To be fair, some humans are absolutely dogged in the flood of emails they send too, so I can't respond to them either. But at least when a human makes an old argument we've already dealt with in our papers, I think, fair enough - I don't have time to read everyone's papers either. But for the AI's, I have much less sympathy. They *should* be reading all the papers, and when (not if) the AI's, and AI-human hybrids, teams, etc., start sending me better-informed arguments than the humans do, I will (for whatever time I can keep up with the advances) certainly be responding. I'm not a bio-chauvinist; I just want, whoever, to be informed and interesting before I engage - don't re-treat old ground, help us all move forward. Right now the LLMs are trapped in the same attractors of thinking that have held several fields back for decades; perhaps not surprisingly. That will change; let's go AIs - read the papers, follow new directions, be not afraid of ancient philosophical "category errors". You're our forthcoming audience, because standard humans don't have the bandwidth to keep up with (even just the human) scientific literature. I write for future you's.
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A client of mine is trying to figure out how to pay a top-shelf copywriter.
The copywriter wants upside. He believes in what he does and wants to get paid when it works.
Fair enough. But my client is in retirement planning. A prospect hears a radio ad, sees a TV spot, reads an article, gets a mailer, and SOMETIME later finally walks into a workshop.
Which piece of โcopyโ gets the credit?
Nobody knows.ย
When a customer has 48 touches over three years, the best you'll ever get is a vague approximation of what moved the needle.ย
That's a complex system. Donโt torture yourself trying to solve it.
I solved this once with one of my own clients.ย
They'd been growing about 12% a year. So we drew a growth line.
If they grow 12% next year, Perry didn't help.ย
Anything above 12%, I get a bonus, because it sure doesn't look like it came from anywhere else.
They grew 14%. Then 15. Then 17.
Every quarter, a nice little check.
No arguing over which ad did what.ย
Pick a number everybody agrees is proportional to your success. Maybe straight off the weekly sheet you already look at. Draw the line.ย
Share what lands above it.
Roundtable is where you work out problems like this with owners who have already lived them and solved them.ย
We're taking applications for Roundtable 2027.
perrymarshall.com/RT2026-x
The copywriter wants upside. He believes in what he does and wants to get paid when it works.
Fair enough. But my client is in retirement planning. A prospect hears a radio ad, sees a TV spot, reads an article, gets a mailer, and SOMETIME later finally walks into a workshop.
Which piece of โcopyโ gets the credit?
Nobody knows.ย
When a customer has 48 touches over three years, the best you'll ever get is a vague approximation of what moved the needle.ย
That's a complex system. Donโt torture yourself trying to solve it.
I solved this once with one of my own clients.ย
They'd been growing about 12% a year. So we drew a growth line.
If they grow 12% next year, Perry didn't help.ย
Anything above 12%, I get a bonus, because it sure doesn't look like it came from anywhere else.
They grew 14%. Then 15. Then 17.
Every quarter, a nice little check.
No arguing over which ad did what.ย
Pick a number everybody agrees is proportional to your success. Maybe straight off the weekly sheet you already look at. Draw the line.ย
Share what lands above it.
Roundtable is where you work out problems like this with owners who have already lived them and solved them.ย
We're taking applications for Roundtable 2027.
perrymarshall.com/RT2026-x
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Some thoughts from my left-hand-man John McGee...
Jay and I went to see ๐๐ฉ๐ฆ ๐๐ฅ๐บ๐ด๐ด๐ฆ๐บ a few weeks ago. We thought we were going to a theater with those reclining leather seats where we could sit back and let the movie wash over us for 3 hours.
Nope. It was the old, f seats. (Think 1980s if youโre old enough to remember that far back.)
But I barely noticed.
The film was engaging, visually-stunning and thought-provoking. My back barely noticed the torturous chairs.
The big theme: ๐๐ผ๐๐ฝ๐ถ๐๐ฎ๐น๐ถ๐๐.
The ancient Greeks believed you should welcome the stranger, for he might be a god in disguise.
Odysseus is punished to wander for ten years because, in Christopher Nolanโs telling anyway, he broke the rule of hospitality.
He gave the Trojans a gift. A clever gift. A false gift.
They accepted itโฆand it destroyed them.
Nolan points out, not so subtly, that we also have abandoned the virtue of hospitality.
We do not welcome the stranger, the alien, the refugee, the immigrant.
We have forgotten that they might be us.
We have forgotten that ๐ธ๐ฉ๐ข๐ต๐ด๐ฐ๐ฆ๐ท๐ฆ๐ณ ๐ธ๐ฆ ๐ฅ๐ฐ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ญ๐ฆ๐ข๐ด๐ต ๐ฐ๐ง ๐ต๐ฉ๐ฆ๐ด๐ฆ, we do to Him.
But what about business?
What about AI?
What have we stopped welcoming, honoring, feeding, comforting, accepting now that AI is within our walls?
To what and to whom have we stopped being hospitable?
Where have we chosen productivity and efficiency and progress and โvictoryโ over humanity, art, and compassion?
Yes, these words do apply to business.
When we forget that they do, we are lost.
Rock on,
McGee
Jay and I went to see ๐๐ฉ๐ฆ ๐๐ฅ๐บ๐ด๐ด๐ฆ๐บ a few weeks ago. We thought we were going to a theater with those reclining leather seats where we could sit back and let the movie wash over us for 3 hours.
Nope. It was the old, f seats. (Think 1980s if youโre old enough to remember that far back.)
But I barely noticed.
The film was engaging, visually-stunning and thought-provoking. My back barely noticed the torturous chairs.
The big theme: ๐๐ผ๐๐ฝ๐ถ๐๐ฎ๐น๐ถ๐๐.
The ancient Greeks believed you should welcome the stranger, for he might be a god in disguise.
Odysseus is punished to wander for ten years because, in Christopher Nolanโs telling anyway, he broke the rule of hospitality.
He gave the Trojans a gift. A clever gift. A false gift.
They accepted itโฆand it destroyed them.
Nolan points out, not so subtly, that we also have abandoned the virtue of hospitality.
We do not welcome the stranger, the alien, the refugee, the immigrant.
We have forgotten that they might be us.
We have forgotten that ๐ธ๐ฉ๐ข๐ต๐ด๐ฐ๐ฆ๐ท๐ฆ๐ณ ๐ธ๐ฆ ๐ฅ๐ฐ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ญ๐ฆ๐ข๐ด๐ต ๐ฐ๐ง ๐ต๐ฉ๐ฆ๐ด๐ฆ, we do to Him.
But what about business?
What about AI?
What have we stopped welcoming, honoring, feeding, comforting, accepting now that AI is within our walls?
To what and to whom have we stopped being hospitable?
Where have we chosen productivity and efficiency and progress and โvictoryโ over humanity, art, and compassion?
Yes, these words do apply to business.
When we forget that they do, we are lost.
Rock on,
McGee
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Perry Marshall retweeted
Know your history --> "In the early 2000s, it wasnโt a bunch of โstrategistsโ who created modern internet marketing. It was community, a *culture* of direct response entrepreneurs, who gathered together to figure out how to take the available technology and create a world where we could make a living, feed our families, and build our careers." - @PerryMarshall
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*** FREE GIVEAWAY FOR OUR 25TH ANNIVERSARY ***
25 years ago, I gave myself permission to build a life around things I love.
I've always believed you can energize your work by injecting your passionsโand creatively eliminate the stuff you hate.
So we built an AI tool to help:
**
Tell it what you LOVEโeven if it has nothing to do with your business.
Tell it what you HATE.
It finds ways to reclaim your energy by doing more of what lights you up and less of what drains you.
๐ FREE for Planet Perry's 25th anniversary.
๐ perrymarshall.com/energy
25 years ago, I gave myself permission to build a life around things I love.
I've always believed you can energize your work by injecting your passionsโand creatively eliminate the stuff you hate.
So we built an AI tool to help:
**
Tell it what you LOVEโeven if it has nothing to do with your business.
Tell it what you HATE.
It finds ways to reclaim your energy by doing more of what lights you up and less of what drains you.
๐ FREE for Planet Perry's 25th anniversary.
๐ perrymarshall.com/energy
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"Remember, all I'm offering is the truth, nothing more."
*Morpheus says turn your sound on*
RED PILL >>> perrymarshall.com/roundtable2/
*Morpheus says turn your sound on*
RED PILL >>> perrymarshall.com/roundtable2/
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What You Get in Roundtable:
๐ 60-Day Accelerator ($10K value)
โข Funnel Fix with my coaching team
โข 1-on-1 Kick-off Business Review with me personally
โข โHelp! 911โ coupon to use when you need it
Then:
๐ฅ 3 immersive 48-hour meetings/year
๐ฅ Dedicated hotseats
๐ฅ Monthly t Prep
๐ฅ Celebrity guests
๐ฅ Surprise bonuses + deep discounts
The goal: pay for your Roundtable membership in the first 60 days.
We only accept members when we're confident we can help you achieve a 3Xโ10X+ return.
๐ perrymarshall.com/roundtable
๐ 60-Day Accelerator ($10K value)
โข Funnel Fix with my coaching team
โข 1-on-1 Kick-off Business Review with me personally
โข โHelp! 911โ coupon to use when you need it
Then:
๐ฅ 3 immersive 48-hour meetings/year
๐ฅ Dedicated hotseats
๐ฅ Monthly t Prep
๐ฅ Celebrity guests
๐ฅ Surprise bonuses + deep discounts
The goal: pay for your Roundtable membership in the first 60 days.
We only accept members when we're confident we can help you achieve a 3Xโ10X+ return.
๐ perrymarshall.com/roundtable
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Stay behind your laptop long enough and something strange happens. Your questions get smaller. Your thinking loops back on itself. You keep asking the same thing, getting the same answer, and wondering why nothing changes.
Then you put yourself in a room with sharp, generous t nothing to prove and everything to offer, and suddenly your questions get bigger.
Your thinking gets sharper. That's what happens every single time at Perry Marshall Live.
Come find out what question you didn't even know you needed to ask.
Hereโs what Iโm offeringโฆ
โก Your real bottleneck identified before you even walk in the door
โก A jolt to the thinking that's been running on autopilot
โก My best answer to your toughest business question, guaranteed
Perry Marshall Live! Chicago, Sept 9, 2026
Want to ask bigger questions?
perrymarshall.com/live
Then you put yourself in a room with sharp, generous t nothing to prove and everything to offer, and suddenly your questions get bigger.
Your thinking gets sharper. That's what happens every single time at Perry Marshall Live.
Come find out what question you didn't even know you needed to ask.
Hereโs what Iโm offeringโฆ
โก Your real bottleneck identified before you even walk in the door
โก A jolt to the thinking that's been running on autopilot
โก My best answer to your toughest business question, guaranteed
Perry Marshall Live! Chicago, Sept 9, 2026
Want to ask bigger questions?
perrymarshall.com/live
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In 2010, I put out a set of predictions about where the next ten years were headed.
I hit about 80% of them.
I did it again in 2020, same result, 80% right.
Now we're two thirds of the way through this decade, and things are moving so fast, Iโm not going to wait for 2030. erry Marshall Live, 1-day event
I'll release these predictions in Chicago on September 9 โกโกโก
Get in the room with me, it will be a high voltage time that will propel you and your business forward.
perrymarshall.com/pml-x
I hit about 80% of them.
I did it again in 2020, same result, 80% right.
Now we're two thirds of the way through this decade, and things are moving so fast, Iโm not going to wait for 2030. erry Marshall Live, 1-day event
I'll release these predictions in Chicago on September 9 โกโกโก
Get in the room with me, it will be a high voltage time that will propel you and your business forward.
perrymarshall.com/pml-x
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Perry Marshall retweeted
For most of internet marketing history, there was a saying every savvy marketer knew: content is king, keywords are queen.
Write good content, match it to the right search phrase, and you'd get found.
Simple. It worked for years.
But the king and queen have been dethroned.
ced by context.
Keywords are being replaced by intent.
~ @PerryMarshall
Write good content, match it to the right search phrase, and you'd get found.
Simple. It worked for years.
But the king and queen have been dethroned.
ced by context.
Keywords are being replaced by intent.
~ @PerryMarshall
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Perry Marshall retweeted
In May, Perry Marshall's print newsletter mentioned Imre Lakatos, a philosopher of science I'd never heard of. Three weeks later it caught a problem in our agency that was flying under the radar.
Jen tightened a call-duration floor on a client's Google Ads account so a five-second wrong number would stop booking as an inquiry. Small fix, logged, done.
A week later, different client, different session, she found an account counting one caller as two leads when they rang back. Cleaned it up. Also logged, also done.
Two good calls. Both quick fixes not requiring much thought.
@PerryMarshall's piece was on how you tell a research programme that's alive from one that's dying. The dying one never gets proven wrong, because every time reality disagrees with it someone bolts on an exception (a patch) and the theory survives the encounter. It just gets heavier. Eventually it can't predict anything at all, but it's never once been wrong.
Which is per-account patching exactly. Every fix works. Nothing improves.
So I ran the test across our Ops Log, which tracks every fix we make with the client, the date, and the reason. Bingo. Same fault, twice. Different time. Different account.
It was in onboarding. The setup routine had drifted, so the same configuration step was going in differently depending on when it was done.
This is the part that matters to me. I'd far rather fix one structural thing with real downstream consequences than get good at whack-a-mole.
That fix didn't save us two hours. It removed a class of problem from every account we'll ever open, before those accounts exist. Nobody triages it again. No client ever sees a number in a report that doesn't smell right, which is exactly why it's worth money.
So we've embedded the Lakatos test into Cal, our AI operating system. First instance of a fault is an incident: patch it, move on. Second instance of the same class, we go upstream and fix the cause.
Cheap to implement. Compounds every month you leave it running.
Somewhere in your business there's a next instance coming. Whether you catch it depends entirely on whether anyone's looking across the jobs instead of inside them.
Jen tightened a call-duration floor on a client's Google Ads account so a five-second wrong number would stop booking as an inquiry. Small fix, logged, done.
A week later, different client, different session, she found an account counting one caller as two leads when they rang back. Cleaned it up. Also logged, also done.
Two good calls. Both quick fixes not requiring much thought.
@PerryMarshall's piece was on how you tell a research programme that's alive from one that's dying. The dying one never gets proven wrong, because every time reality disagrees with it someone bolts on an exception (a patch) and the theory survives the encounter. It just gets heavier. Eventually it can't predict anything at all, but it's never once been wrong.
Which is per-account patching exactly. Every fix works. Nothing improves.
So I ran the test across our Ops Log, which tracks every fix we make with the client, the date, and the reason. Bingo. Same fault, twice. Different time. Different account.
It was in onboarding. The setup routine had drifted, so the same configuration step was going in differently depending on when it was done.
This is the part that matters to me. I'd far rather fix one structural thing with real downstream consequences than get good at whack-a-mole.
That fix didn't save us two hours. It removed a class of problem from every account we'll ever open, before those accounts exist. Nobody triages it again. No client ever sees a number in a report that doesn't smell right, which is exactly why it's worth money.
So we've embedded the Lakatos test into Cal, our AI operating system. First instance of a fault is an incident: patch it, move on. Second instance of the same class, we go upstream and fix the cause.
Cheap to implement. Compounds every month you leave it running.
Somewhere in your business there's a next instance coming. Whether you catch it depends entirely on whether anyone's looking across the jobs instead of inside them.
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