ICYMI: I wrote a BOOK! 😲

B2B PR That Gets Results is available now - but who is it for? 🤔
✅ Small marketing teams (as small as a team of one)
✅ Small B2B companies (< 500 employees)
✅ PR/comms pros looking for a refresher or tips
✅ Anyone looking for *practical* PR advice

What is digital PR—& how does it differ from traditional PR? If you work in PR, you know that Q can spark a debate.

But as GEO enters the conversation, a better Q may be: How much does that distinction still matter?

Join me & guest Vince Nero for PR Explored 11/10 @ noon ET

Thanks to @PRSA for allowing me to be part of the inaugural PRSA ICON Creator Collective.

I so enjoyed meeting my fellow creators, interviewing speakers, and sharing about the conference on social media before, during & after.
prsa.org/news/2026/10/2…
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#PRSAICON

I’ll also be writing a piece for the PRSAY blog soon, which I’ll share once published.

If you work in PR and comms and haven’t been to PRSA ICON, add it to your calendar for 2027 when it will take place in Chicago Oct.. 24-26.
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#PRSAICON

How much fun can a PR pro learning - & connecting! - in 3 days? A LOT!

Thanks to everyone who spent a little time talking & hanging out at the world’s biggest gathering of PR pros, PRSA ICON!

If you’re in PR, do yourself a favor & attend!
@PRSA @prsaicon #PRSAICON #ICON2026

It's budget planning season. If you know of a B2B company looking to include PR in its marketing program next year, please keep me in mind.

I'm always happy to chat to see if there's a fit.

When you see digital marketing folks use a term like, "earning mentions on third-party sites" - that means PR.

That's what we, as PR pros, do - help clients earn media coverage.

And we were doing it long before it became the “new” hot thing in marketing.

Hi! I'm attending ICON. Let's start connecting with each other now. whova.com/whova-event-ap…
#PRSAICON

In PR, fundamentals are often overlooked in favor of the latest trend.

But - the nailing the fundamentals is what helps you stay ahead regardless of the trends.

michellegarrett.com/2026/10/04/are…

#PRTips

TOMORROW, 9/30, I'm talking w/ Jenn Elting of the Northeast Ohio Regional Sewer District about strategic decision-making for communicators.

Jenn is presenting @prsaicon next month so I'm excited to get a preview of her session.

Hope you can join us tomorrow-& at ICON! #PRSAICON

PR friends, if you're headed to @prsaicon next month, I'd love to see you there!

I'm excited to be attending and hoping to say hi to many of my online friends in person. 🤗

#PRSAICON

Despite reading AI search and SEO content every day, I rarely read any new finding or discovery that results in actually doing something new or different, strategically.

PR is having a moment.

AI engines have put media coverage back in the marketing spotlight.

“Earned media provides third-party proof and credibility, and it backs up what the company is saying about itself. That’s powerful.”

contentmarketinginstitute.com/content-distri…
@CMIContent

Many thanks to @jrick - a TRUE Wikipedia expert - for sharing his Wiki-knowledge with us on PR Explored!

TOMORROW, 9/17 at noon ET - join me and guest @jrick for PR Explored as we discuss Wikipedia.

We're digging into how to leverage the world's most popular free online encyclopedia for PR.

It matters more than ever in the age of AI-driven search (GEO).

#PRExplored

Thanks so much to @CMIContent for having me on Live with CMI to talk all things earned media (PR) and AI visibility!
contentmarketinginstitute.com/content-distri…

Not every company deserves a Wikipedia page.

That may surprise some PR pros.

So who qualifies? Who doesn’t? And how do you get from the latter to the former?

I’ll be digging into these questions with @PRisUs on 9/17 at 12 PM EST.

Bring questions!

linkedin.com/video/event/ur…

Wikipedia. It’s been around for 25+ years.

The world's most popular free online encyclopedia is more important than ever, in the age of AI-driven search (GEO).

We’re digging into Wikipedia on the next episode of PR Explored with guest @jrick Sept. 17 at noon ET.

#PRExplored

Your client asks, “Should we have a Wikipedia page?”

Do you know how to answer?

Wikipedia has been around for 25+ years — but AI-driven search has made it more important than ever.

On Sep. 17, I’m joining @PRisUs to talk Wikipedia, PR, and AI.

linkedin.com/events/7503149…

PR friends, will I see YOU at @prsaicon?

The conference takes place Oct. 18-20 in Orlando.

Save 10% off ICON 2026 registration with code MICHELLE10.

Looking forward to seeing you there!
#PRSAICON

Press releases. Love them or hate them, they're playing a bigger role in PR and search.

michellegarrett.com/2026/08/16/why…