In our this week's episode, Michal Eisik shares what makes content marketing click: knowing your audience, staying in tune with a constantly changing market, and taking a step back to understand how customers actually think and behave.

🎙️optidge.com/podcast/124-mi…

Our episode of The Digital Marketing Mentor Podcast, “Paid Social Media for Beginners: Crafting Winning Ads with Grace Glass,” has earned a Silver Award at the 22nd Annual Davey Awards! 🎉

🎧 Check out our award-winning episode: optidge.com/podcast/082-gr…

In our latest podcast episode, Michal Eisik joins Danny to talk about building a business around relationships, why grit can take you further than talent, and how to embrace AI without losing the human connection that makes it all meaningful.

optidge.com/podcast/124-mi…

Copy isn't dead. It's just evolving.

On our upcoming episode, Michal Eisik joins us to talk mentorship, messaging, and navigating the AI era without losing the human touch.

🎙️ New episode coming Wednesday!

#optidge #TDMM #podcast #newepisode #droppingsoon

🏆 This week, we’re spotlighting The Digital Marketing Mentor – Best Of Series, our Gold Award-winning episode celebrating a milestone worth revisiting: Episode #100, The Mentors Who Made Us – Best Mentorship Stories.

optidge.com/podcast/100-th…

Blue Ox Moving & Storage and CompleteRx may operate in completely different worlds, but both took home 2026 AMA Houston Crystal Awards for paid social campaigns that delivered results. 🏆

🔗 Read the full blog: optidge.com/crystal-awards…

#optidge #blog #crystalawards #learnmore

We’re proud to share that two episodes of TDMM Podcast have been recognized at the 22nd Annual @daveyawards! 🏆

🥇 Gold Winner: The Digital Marketing Mentor – Best Of Series
🥈 Silver Winner: Paid Social Media for Beginners: Crafting Winning Ads with Grace Glass

Our final Crystal Awards Spotlight is coming soon, and these two campaigns are proof that the best strategy starts with understanding the problem, not just boosting a post.

Stay tuned!

#optidge #blog #crystalawards

In this week’s episode of TDMM, Danny Gavin explores how Optidge helped Paragonix Technologies tackle a challenge many growing companies face: teams building their own systems that work individually but don’t connect across the business.

optidge.com/podcast/123-se…

Today we’re celebrating two Optidge work anniversaries! 🎉 A big congratulations to Isabelle St. Claire, celebrating 1 year with Optidge, and Sarah Cuesta-Dawson, celebrating an incredible 4 years!

Thank you both for everything you bring to the team!

#optidge #workanniversary

In this new episode of TDMM, Danny Gavin shares the story behind the most complex HubSpot implementation in Optidge’s history, from winning executive buy-in with a live demo to bringing each team on board one launch at a time.

optidge.com/podcast/123-se…

One client, two Crystal Awards finalist nods. 🏆 FamilyTreeDNA’s paid marketing went from being completely shut off for two years to generating a 2.59x Q4 search ROAS.

Read how these two campaigns earned their finalist spots at optidge.com/crystal-awards…

In this week’s episode of TDMM, Danny shares how Optidge helped bring seven teams onto one system, streamline operations, and build a foundation for growth.

🎧 Listen to the story this Wednesday!

Our second Crystal Awards Spotlight is here. 🏆 This one is all about playing the long game. @BrianGavin used emotion, not price, to connect with cold audiences, while @oasis_tile built an SEO strategy around four distinct buyer types.

👉 optidge.com/crystal-awards…

Danny breaks down the biggest lessons from the @brightonseo and @heroconf San Diego, along with a few practical things you can check in your own marketing right now.

👉 Read the full breakdown: optidge.com/the-machines-n…

#optidge #brightonSEO #heroconf #SEO #marketing

60% of Google searches now end without a click. 👀 Search is changing, and AI is becoming a bigger part of how people find answers, brands, and businesses. So here’s the question: if AI is answering the question, is your brand part of the answer?

optidge.com/ai-seo/

Sometimes the biggest thing standing between you and your next chapter is fear. Bea Porter knows what it’s like to have a full-time job and a side hustle she loved, and she didn’t make the leap until she was ready to go all in.

optidge.com/podcast/122-be….

#podcast #tunein #newepi

10,000 followers look impressive. But 100 people who actually care? That’s where the magic happens. In the newest TDMM episode, Danny chats with Bea Porter, Founder & Social Media Strategist at Bea Connected.

The episode is live—go give it a listen! 🎧
optidge.com/podcast/122-be…

A million followers might look impressive, but what if none of them actually care about your content? Bea Porter gets into why a smaller, engaged community can be far more valuable than a massive follower count.

Hear the full conversation with Bea on Wednesday!

Your PPC dashboard can tell you how many people clicked. But can it tell you how many became customers? That’s the difference closed-loop attribution can make.

Read more at optidge.com/paid-search-ca…

#optidge #PPC #newblog #ROAS