HubSpot already charges $1 for each lead its AI agent qualifies and hands to your team, and $0.50 per resolved support conversation. Not per seat. Per result.
Oct 20, 2026 · 2:16 PM UTC
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Why would a vendor want you to buy fewer seats? Because AI agents shrink teams, and per-seat revenue shrinks with them.
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Also this week: a LinkedIn outreach tool at $19M a year (self-reported) on just a $500K seed round, Microsoft giving agents their own work email, and tools that count bot visitors.
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Sources: HubSpot's announcement of seat-to-credit swaps and spending controls, 15 Oct 2026, hubspot.com/company-news/f… . HubSpot's pay-per-result prices ($1 per recommended lead, $0.50 per resolved conversation, from 14 Apr 2026), hubspot.com/company-news/h… . HeyReach $19M ARR, founder Nick Velkovski on X, 15 Oct, x.com/nikolak47/stat… . $500K seed round (2021, for its earlier product Howitzer, led by Day One Capital), CEE Legal Matters, ceelegalmatters.com/countries/mace… . Microsoft agent accounts and mailboxes, Microsoft Copilot blog, 15 Oct, microsoft.com/en-us/copilot/… . Contentsquare separating AI agent traffic, 13 Oct, contentsquare.com/press/new-ai-f…
We just crossed $19M ARR with @heyreach_io, 20 days after crossing 18M!
✅ THE GOOD:
1. We are back to hypergrowth
- we are back to adding $1.5M+ MRR per month again. I was scared that we slowed down, but I guess it was just seasonality
2. Our US tour has been enormously some amazing partnerships, and closed a ton of clients
3. I have a much better and bigger vision about what I wanna do
- I thought I wanna scale HeyReach to $30M ARR, and it's market cap is $40/50M max. But now I feel fueled more than ever to push it to $100M ARR (ofc, some product changes and new markets will be needed). I feel the hunger again.
4. We launched DFY services, and reached $50K MRR in the first month
- a project that I initially wanted to kill, that was Ilija's initiative, is growing like crazy. People who don't know how to do LinkedIn outbound are converting like crazy on our DFY offer
❌ THE BAD:
1. I'm feeling a bit outdated in our product positioning and marketing activities
- even tho we are growing fast af, I still feel we are outdated in our marketing tactics & our product positioning. Met and talked with other founders, and I'm amazed by the way they are approaching things. I'm under pressure to ride the "new wave" again.
2. Our partnerships approach needs to be rebuilt
- times have changed, and our partnerships approach needs a change too. will share more about this in the next posts, when I'm sure our new plan is nailed
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Stay tuned, wild stuff are coming @ heyreach!
... and a new product launch next week 😉
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