🙏 Huge thank you to everyone who pre-ordered Idea to Traction.

It doesn't come out until next week, and it's already the #1 New Release in its category on Amazon. 🔥

If you haven't grabbed a copy yet, there are 3 days left to get the pre-order bonuses. Pre-order the hardcover ok or audiobook free
🎙️ A live Q&A with me next week
📝 Four worksheets covering topics from the book

Link below 👇

A tiny team from Latvia with no marketing or sales experience got 350,000 people to sign up for their AI tool without spending on ads. Agnese Jaunošāne of Ajelix broke down how at MicroConf Europe 🧵

Every launch hits five channels:
→ Founder posts on LinkedIn, almost daily
→ A news and updates category on the blog
→ PR newswires
→ Pitching journalists
→ Video and company socials

The repetition tells Google and LLMs something is happening.

The second half covers four pivots in four years, ending in an EU enterprise AI workspace running on its own inference. Watch if bigger players can outspend you in your category.

▶️ youtu.be/-GKLZWEq-0c

If you’re running a $1M+ ARR SaaS and most of your work happens alone at a desk, TinySummit is for you.

Three days in Cancun with founders working through the same hiring and scaling problems. Accommodation, meals, and sessions all included.

Dec 5-7. Tickets close next week, xpMAxhap

Our biggest @MicroConf Europe ever: 174 founders, 30+ countries, 30% doing $1M+ ARR.

@robwalling and @derrickreimer break down AI SEO, the moats that survive AI, and why disruption breeds opportunity for bootstrappers.

Ep 856 👇
startupsfortherestofus.com/episodes/episo…

Jacob Wright sells novel-writing software mostly to hobbyists. Dabble runs at 4% churn and has grown to nearly $2M ARR over nine years.

At MicroConf Europe 2026, Jacob explained the product principles behind it 🧵

Here’s how Dabble applies it:

→ Writers create chapters and scenes, not files and folders
→ Focus mode kicks in as soon as you type
→ The loading screen greets writers with a writing quote
→ Confetti fires when a writer hits a goal

Jacob’s rule is to think hard up front so your customers don’t have to later. AI can copy your features, but it can’t feel your users’ pain.

If you’re deciding what to improve in your product next, watch the full 11-minute talk ▶️ youtu.be/VKCvJwOKdio

A LOT of people have been asking when my MicroConf talk on SaaS moats would go live.

🔥 It’s here, along with Einar’s talk.

Think of them as parts one and two of the same question: What makes a SaaS business defensible when AI makes software so easy to build?

Not really interested in SaaS but this talk by @robwalling from @MicroConf gives good insight abou the future of software and business around it
youtu.be/KpILHX2D-AA?is…

Our first two talks from MicroConf Europe in Reykjavík are now out!

@robwalling covers which SaaS moats still hold up in the age of AI.

@einarvollset picks up from there: if anyone can copy your features in hours, where does defensibility come from?

Links in 🧵:

Next, @einarvollset: stop selling the tool, sell the outcome.

Move into labor budgets, and build a product with a learning loop that a newer frontier model can’t just catch up to.

He also gives five tests for a compounding AI worker.

youtu.be/81j1sV32Wng

Slides, Q&A, talk recordings and the Field Guide are all in one place:

microconf.com/moats

More Reykjavik videos to come over the next few weeks!

📚 I'm taking pre-orders for my new book starting today:

𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯: 𝘚𝘵𝘰𝘱 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘕𝘰𝘣𝘰𝘥𝘺 𝘞𝘢𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘨𝘦 𝘰𝘧 𝘈𝘐

Sixteen years ago, I wrote 𝘚𝘵𝘢𝘳𝘵 𝘚𝘮𝘢𝘭𝘭, 𝘚𝘵𝘢𝘺 𝘚𝘮𝘢𝘭𝘭 for developers with a day job mething of their own.

Since then, my books have sold more than 100,000 copies.

🤖 A lot has changed since 2010. AI lets you build software in an afternoon that once took months.

But it doesn’t stop you from building something nobody wants.

It just lets you do it faster.

💸 Finding a problem people will pay to solve. Talking to customers when you’d rather be coding. Getting strangers to give you money.

Those parts still take work. And another weekend of prompting doesn't make them go away.

So I wrote the book I’d hand a founder starting from zero today:

✅ Sixteen more years of launches, wins, and expensive mistakes
✅ More than 240 SaaS investments
✅ Everything I’d tell you before you disappear into a month-long building spree

Derek Sivers wrote the foreword. His verdict:

“This is now the ultimate current authority on the subject, updated for a very different world.”

🔥 Available for pre-order today (and get several bonuses only if you pre-order). Grab your copy at the link below 👇

Whether you buy a copy, give this a RT, or both, I appreciate your support 🙏🏻