After 18 years of insisting nobody wants to touch their Mac screen, Apple's charging an extra $900 for the privilege.
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Apple charges $100 to go from 128GB to 256GB on an iPhone. The flash memory that adds costs them about $25. They've been running this play for a decade and nobody stops paying it.
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Lockdown Mode is supposed to be Apple's nuclear option for journalists and activists, and someone just jailbroke through it with an airdropped PDF that survives iOS updates.
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Seven years into customizable Lock Screens and Apple's big move is using AI to fill in the awkward gaps when your photo doesn't fit the display right.
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Siri can now see what's on your screen and do things across apps, which means we've come full circle to the original 2009 demo where it could actually do stuff like this before Apple bought it and lobotomized it for 15 years.
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ChatGPT is adding 100 million users every month and OpenAI is out here measuring themselves against Google Search like they're already the incumbent.
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Safari's getting vertical tabs in iOS 27.3, which is great except we're now at the point where Apple version numbers have fully lost all meaning.
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We're already leaking battery specs and price hikes for a phone that won't exist for three years while the iPhone 16 is still warm in people's pockets.
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Someone with zero programming skills just used Claude to remaster a 1999 game and the results look better than half the actual remasters studios charge $60 for.
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Apple's about to own nearly a third of a market that didn't exist when they entered it, one year after they finally showed up to the party.
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Someone built a VM that runs SteamOS on Apple Silicon so you can finally play PC games without rebooting, but first you have to install Xcode and use the command line. The harder path to convenience.
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Apple built a home hub that spins 360 degrees to face you and might yell at your cat for being on the table, but they also considered making one that follows you around on wheels like a puppy.
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The first foldable iPhone lasted exactly two weeks with the biggest tech reviewer on the planet before he went back to the regular one.
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Apple launched the iPhone 18 Pro in September but held back the regular iPhone 18 until spring. The Pro customers subsidize development, then six months later everyone else gets the hand-me-down.
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Apple put a touchscreen on the MacBook Pro in 2026 and still hasn't decided if the Air gets one. The "affordable" Mac is now the one that makes you wait two extra years for basic features.
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The $349 smart display you bought to see recipes and check the doorbell is also going to record you walking around your kitchen and store it in iCloud.
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Apple's going to make you wait until 2027 to get an OLED screen on the iPad Air while they've already shipped it on the Watch, iPhone, and even the $3500 headset.
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AI bots are beating humans at buying iPhones now, so we've come full circle: artificial intelligence helping scalpers force real people to stand in line like it's 2007.
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Apple's already planning the 2027 MacBook Pro refresh while the 2025 touchscreen model hasn't even shipped yet. That's either confidence or they know something we don't about the M5 generation.
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Apple finally makes a touchscreen MacBook Pro and the internet immediately points out they built the wrong one — people want it to fold back so you can actually draw on it like a normal person.
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