MEF Data Insight - Ride-Hailing Apps Are Much More Used Outside of Europe

Tougher licensing laws, combined with more entrenched legacy taxi services, also make Europe a more challenging operating environment for these disruptive apps.

All MEF Market Data is available to download from mef.mobi – click on Insights/MEF Data Downloads

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RCS: Building the Foundations of Trusted Business Messaging

The expansion of RCS Business Messaging is placing greater emphasis on trust, identity verification and the processes that support secure communication.

For mobile network operators, establishing the right foundations will be essential as business messaging continues to evolve. Luca Sacanna, Head of Carrier Relations of @mittoglobal, highlights the importance of building trust into the future of business messaging.

Read the full article here: mobileecosystemforum.com/2026/11/03/rcs…

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RCS and Business Messaging took centre stage in Stockholm on Wednesday, 4 November, as Nick Millward, Advisor at the @MEF, represented MEF in a discussion alongside Tim Atkinson, Head of RCS EMEA at @Google, to discuss the latest developments shaping the global market.

The session explored RCS adoption across international markets, the commercial opportunities behind RCS for Business, and how the channel compares with SMS and other messaging services.

Successful RCS adoption requires more than technology; it relies on sustainable business models, collaboration and understanding business needs. Thank you to everyone who joined the discussion on the future of Business Messaging.

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MEF Events in London - 18 November 2026!

MEF Voice AI Summit – When AI Starts Making the Calls

Explore how Voice AI is transforming telecoms & creating new business opportunities at the MEF Voice AI Summit on 18 November, from 09:00 to 17:00 GMT, at Town Hall Spaces, London.

Finish the day with MEF Meet-Up London from 18:30 – 20:00!

Keep the conversations going at our evening networking event for MEF members, supported by @TheCampaignReg (TCR).

Registration is mandatory for all attendees. Walk-ins will not be permitted.

Register here!
MEF Voice AI Summit 2026: mobileecosystemforum.com/event/mef-ai-v…
MEF Super Com 2026: https: mobileecosystemforum.com/event/mef-supe…
MEF Meet-Up London 2026: mobileecosystemforum.com/event/mef-meet…

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Android’s New Scam Protections: Another Layer in the Fight Against Mobile Fraud

Mobile fraud is increasingly driven by social engineering rather than technical compromise.

Google’s latest Android protections aim to disrupt scams at critical moments, highlighting the growing role of device-level intelligence in fraud prevention.

Stefano Nicoletti, Head of Sender ID and Regulation at MEF, explains the key developments and their implications for mobile fraud prevention.

Read the full article here: mobileecosystemforum.com/2026/11/02/and…

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