Museums in the U.K. are using licensing to reach consumers around the world. Learn more:
#museum #licensing licensinginternational.org/news/why-u-k-m…

Food licensing in France is reaching new heights. Learn more:
#chef #food #licensing licensinginternational.org/news/food-lice…

Learn how children's brands are incorporating sustainability into storytelling:
#sustainability licensinginternational.org/news/sustainab…

Retailers are increasingly focused on being immersive as much as they are on sales. Learn more:
#retail #experiential licensinginternational.org/news/retailers…

Learn how retailers are investing tariff refunds into their pricing strategies:
#retail licensinginternational.org/news/retailers…

Brands led by former athletes are winning big with female sports fans. Learn more:
#sports #WNBA licensinginternational.org/news/the-brand…

Learn how licensing contributed to major toy sales growth:
#toys #kidult licensinginternational.org/news/global-to…

Bottled water brands are taking advantage of wellness trends. Learn more:
#wellness #licensing licensinginternational.org/news/untapping…

Fan fests are deepening the connection between consumers and brands. Learn more:
#fanfest #comiccon licensinginternational.org/news/fan-fests…

Gourmand fragrances are the next big thing in licensing. Learn more:
#perfume #fragrance licensinginternational.org/news/gourmand-…

Learn more about the industry trends informing licensing strategy in LATAM:

#licensing #LATAM licensinginternational.org/news/new-deals…

Location-based entertainment is increasingly focused on sports and videogames. Learn more:
#LBE #themeparks licensinginternational.org/news/lbe-goes-…

Amid a recent wave of gift, home, and handcrafted products, licensing is increasingly coming into play. Learn more:

#licensing #gifts licensinginternational.org/news/licensing…

Toy companies had a new spin on nostalgia at San Diego Comic-Con. Learn more:
#ComicCon #SDCC licensinginternational.org/news/nostalgia…

Brands are using national days as a marketing and engagement tool. Learn more:
#calendar #nationalday licensinginternational.org/news/brands-us…

Golf is expanding through brand licensing to connect with younger players. Learn more:

#golf #golfing licensinginternational.org/news/golfs-new…

The America250 licensing program generated $110-$115 million in retail sales this year, but will growth continue past the holiday? Learn more:
#anniversary #licensing licensinginternational.org/news/will-amer…

Rubber ducks are making a splash in licensing and at retail. Learn more:

#rubberduck #retail licensinginternational.org/news/ducks-mak…

Will the sales spike connected to the World Cup continue now that the tournament is over? Learn more:

#FIFA #WorldCup licensinginternational.org/news/will-worl…

The line between sports and entertainment continues to blur. Learn more:

#sports #licensing licensinginternational.org/news/sports-an…