Someone asks ChatGPT for “a custody lawyer near me” and gets a short list of firms.
What do AI assistants look at when building that list? Listings, reviews, clear answers, and credentials, and it varies by practice area. Our breakdown: lawlytics.com/blog/what-do-a…
What do AI assistants look at when building that list? Listings, reviews, clear answers, and credentials, and it varies by practice area. Our breakdown: lawlytics.com/blog/what-do-a…
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If your contact form isn't a key event in Google Analytics, your reports count visitors but not inquiries. Part 3 of our law firm website series: lawlytics.com/blog/google-an…
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Your Google Search Console account has a list of the exact words people typed before finding your firm. Here's how to read it, and four other reports worth checking every month: lawlytics.com/blog/google-se…
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Most attorneys have Google Search Console and Google Analytics installed and no idea which one to open. Here’s the split, in plain English.🧵
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And no, the numbers won’t match. A click isn’t a visit. Ad blockers block tracking. Analytics filters bots. Search Console only counts Google. Both are right. They’re measuring different things.
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Full breakdown in Part 1 of our new series, including which questions to take to which tool and the 4 ways firms misread this data: lawlytics.com/blog/google-an…
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Right now you have something you won't have again for years: an empty calendar.
Spend one afternoon of it on the three decisions that follow your firm around.
Name. Domain. Address.
Each takes hours to get right and months to undo.
Spend one afternoon of it on the three decisions that follow your firm around.
Name. Domain. Address.
Each takes hours to get right and months to undo.
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Not sworn in yet? You can still do most of this.
Buy the domain. Set up email. Draft the pages. Prep the profiles. Keep it all in staging.
One line you can't cross: don't describe yourself as a licensed attorney before you're admitted.
Buy the domain. Set up email. Draft the pages. Prep the profiles. Keep it all in staging.
One line you can't cross: don't describe yourself as a licensed attorney before you're admitted.
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Full 90-day version on the blog, including what your state bar expects from your website:
lawlytics.com/blog/starting-…
We publish for solo and small firms every week. Follow if you're building one.
lawlytics.com/blog/starting-…
We publish for solo and small firms every week. Follow if you're building one.
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825 lawyers.
That's how many of the 2,077 cases in Damien Charlotin's AI hallucination database involve attorneys, not pro se litigants.
Roughly 4 in 10.
Every one of them started as a reasonable decision to save a little time.
That's how many of the 2,077 cases in Damien Charlotin's AI hallucination database involve attorneys, not pro se litigants.
Roughly 4 in 10.
Every one of them started as a reasonable decision to save a little time.
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The test most firms skip: reversibility.
A misrouted CRM field gets fixed in a minute.
A missed limitations date, a trust overdraft, or a fabricated citation doesn't get fixed at all.
The higher the cost of being wrong, the more you need a person in the loop.
A misrouted CRM field gets fixed in a minute.
A missed limitations date, a trust overdraft, or a fabricated citation doesn't get fixed at all.
The higher the cost of being wrong, the more you need a person in the loop.
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Six areas of a small firm, broken down task by task, plus four questions for when the call isn't obvious: lawlytics.com/blog/law-firm-…
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