We raked up everything new in Kit this fall 🍂

The follow-ups you keep meaning to set up, knowing who’s actually engaged, turning more subscribers into customers: see how it all works, live on November 18 at 12pm ET.

Free to join. Register here: bit.ly/4zGpmYo

Kit tip: a dip in opens or clicks doesn’t always mean your whole list has gone quiet. on the Pro plan, filter your deliverability report by email provider and compare trends. if the drop is concentrated at gmail or yahoo, you’ve narrowed down where to look before rewriting your whole strategy. check broadcasts and sequences separately too, since they can tell different stories. 📬

Shoutout to every author who started scared, wrote it messy, and shipped it anyway, and to everyone about to. You inspire us every day. 📚

#NationalAuthorsDay

Kit tip: sending a discount code? send the link that applies it, too.

in your product’s publish window, select “include a discount code” and copy that link into your sales email. subscribers land on the promotional price instead of having to remember a code.

one less step between “i want this” and checkout.

Recently, I texted a few of my favorite creators to see if they wanted to stop by @kit Studios. They said yes, so I took a last-minute trip to New York.

With the studios, our biggest priority is investing in our customers and creating as much value for them as possible. The cond.

While I was there, I also recorded two new podcast episodes with Seth Godin @ThisIsSethsBlog and @danshipper and joined Paula Pant @AffordAnything on her podcast. I can’t wait for you to hear the episodes.

It was such a fun trip.

My friend Erica just used @kit Signals to discover one of the most famous biographers alive today reads her newsletter.

The insights you can get are pretty crazy!

x-ray vision for your email audience

Kit tip: double opt-in feels like friction until you see your bounce and spam complaint rates. people who confirm are people who actually want your emails 🤝

creator business is 40% creating, 60% remembering where you saved the thing

The next era of visual automations is HERE. 🚨✨

Our refreshed builder is now in open beta with more room to build and more confidence to publish.

And this is just the first chapter. There’s more to come. 👀

Ready to try it? In Kit, head to Visual Automations → New, click the the option to try the new builder. You can switch back to the legacy builder anytime during the beta.

Tomorrow, you can connect the dots.
And a few other things.
👀

Kit tip: one email, three audiences. conditional content swaps a paragraph or CTA by tag, so one send can speak to everyone 🧩

Landing pages got a makeover,
a brand-new builder, too.
But another OG’s been whispering,
“Hey, I’d like a refresh, wouldn’t you?”
You asked. We heard.
There’s more we’d like to say.
But we’re keeping this one under wraps
until Monday. 👀

a haunted house but it's just my drafts folder

My episode on the @teambossbabe podcast with @NatalieEllis91 is out now.

I shared what’s working for the most successful creator businesses on @kit, including how some creators make seven figures a year with fewer than 5,000 email subscribers.

Had so much fun recording this ing me on.

You can listen on Apple Podcasts or Spotify. To watch on YouTube, click the link in the comments.

Your Kit account 🤝 @claudeai 

Kit is now in Claude’s Connectors Marketplace. Connect your account, then draft emails, build landing pages, and get answers about your audience all by asking.

“Who on my list lives in the city I’m visiting?”
“Help me plan a meetup for them.” 🔎

That’s where Subscriber Signals + Kit MCP gets interesting.

Ask Claude, ChatGPT, or another compatible AI assistant questions about your subscribers, then get help turning the answers into eople nearby. Discover subscribers with audiences of their own. Explore who’s bought from you and what to offer them next.

Less digging. More doing.

See yours → bit.ly/4jjoYtE

Carleigh Bodrug’s new cookbook, PlantYou Quickies, is officially out! 🥗

140+ plant-based recipes built for busy people who want dinner to be easy and delicious. Her newsletter brings that same energy to your inbox every week, and she runs it on Kit. 💌

If you’re a creator, her inder: keep it consistent, keep it personal, and make it something your people look forward to.

Grab the book: plantyou.com/quickies
Subscribe to her newsletter: plant-you.kit.com

Kit tip: ask your AI tool who’s on your list. type a term like “podcaster,” “author,” or “CEO,” and the Kit MCP finds the matches so you can tag them and build your next send around them. 🎯

Subscriber Signals is here. 🔎 Now live in Kit and Kit MCP.

Kit now knows your audience better than any platform on the market.

See subscriber demographics, who has an audience of their own, and who’s bought from you. Then ask Claude, ChatGPT, or another compatible AI assistant st and get help planning your next move.

See your audience in focus. → bit.ly/4rYTN9m

Last week, @JamesClear and I hosted our second author mastermind at Kit Studios NYC.

We got a group of amazing authors together to share what’s been working in their book launches.

Seeing @kit Studios filled with so many friends and great authors was so much fun. We even hosted inner there.

I also recorded two new podcast episodes with @george__mack and @itsjosephnguyen while I was in town. I can’t wait for you to hear them.

I’m excited to host more events like this.