One of the most overlooked aspects of $META is how it has essentially a fintech business as it has moved its biggest spenders from credit card to LoC.
29 days to Black Friday. Go check your Meta credit limit.
@CJSlattery says: in most accounts we've looked at, it isn't enough for BFCM.
Hit your limit on Friday and you miss the next three days. Nobody at Meta answers on Saturday.
Get it raised now!
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Mighty Ducks 3 is the Star Wars prequels of the Ducks universe. The only reason you didn’t like it is because you grew up. 10/10.
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Jamesborow retweeted
Have the 4th kid.
You would not believe how adventure-filled a random Thursday night is.
We’ve been in diapers for a decade.
And totally worth it!!!
You would not believe how adventure-filled a random Thursday night is.
We’ve been in diapers for a decade.
And totally worth it!!!
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The middleman is not your friend but does crush this GRWM.
The middleman’s ready for work. Hide your TV budget. 💸
Because when he shows up, so do the extra fees, extra steps, and extra layers standing between your budget and the big screen. It’s time to #DitchTheMiddleman.
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The product is the Ads API. Always has been. Always will be.
That’s great news for businesses using @Universal_Ads. And as a fellow API guy, I’d bet on @petersellis to make the @X Ads API great again.
That’s great news for businesses using @Universal_Ads. And as a fellow API guy, I’d bet on @petersellis to make the @X Ads API great again.
Ads manager UX/UI’s are going away.
@JamesBorow says the vast majority of ad spend by the end of 2027 will run through ads APIs via agents.
”Some people will stay in the UI. Most won't.”
James thinks that if you Go API first and build the ads manager for the lowest
People end up building really cool things on top of it.
What do you think? Will you be buying ads agentically 12 months from now?
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Ads API for life.
Ads manager UX/UI’s are going away.
@JamesBorow says the vast majority of ad spend by the end of 2027 will run through ads APIs via agents.
”Some people will stay in the UI. Most won't.”
James thinks that if you Go API first and build the ads manager for the lowest
People end up building really cool things on top of it.
What do you think? Will you be buying ads agentically 12 months from now?
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Jamesborow retweeted
.@JamesBorow worked with Peter Sellis (@petersellis) on Snap Ads from the very beginning.
They made Snap Ads work. And Snapchat is a far less useful ads environment than X can be.
Now Peter is at @X. Our take is by the end of 2027, X ads are going to be where all the DTC And James agrees: "That X ads product is gonna rip."
They made Snap Ads work. And Snapchat is a far less useful ads environment than X can be.
Now Peter is at @X. Our take is by the end of 2027, X ads are going to be where all the DTC And James agrees: "That X ads product is gonna rip."
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Jamesborow retweeted
The barrier to building physical products has dropped.
@JamesBorow says he has worked in ads for 20 years and had never sold a physical product.
After limiting screen time at home, he built Boxy: kids put a drawing in a box, and AI turns it into a 10-page audio story, et.
His view: between Claude, Amazon and a 3D printer, people can build things that weren't possible a year ago.
What product would you build if the hardware barrier were gone?
@JamesBorow says he has worked in ads for 20 years and had never sold a physical product.
After limiting screen time at home, he built Boxy: kids put a drawing in a box, and AI turns it into a 10-page audio story, et.
His view: between Claude, Amazon and a 3D printer, people can build things that weren't possible a year ago.
What product would you build if the hardware barrier were gone?
First end to end run through of @MeetBoxy. Still a few things to clean up, but based on V1 and how much my kids like this thing, I think I am ~5 iterations from a national @Target deal. #notjustanadtechguy
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Jamesborow retweeted
We can confirm that @The_ADSN did break the @petersellis to @X news and that @JamesBorow is 100% confident that Sellis and team are going make X ads better than ever.
.@JamesBorow worked with Peter Sellis (@petersellis) on Snap Ads from the very beginning.
They made Snap Ads work. And Snapchat is a far less useful ads environment than X can be.
Now Peter is at @X. Our take is by the end of 2027, X ads are going to be where all the DTC And James agrees: "That X ads product is gonna rip."
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Tune in to @ecommcowboy in 30 mins to listen to me talk vibe coding harware (@MeetBoxy), the state of TV ads, and of course the new mayor of @X (aka @petersellis).
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X Shops in partnership w @Shopify, with marketing campaigns powered by @bot, would completely change the @X ad business.
Using @bot, I collected all product recommendations people sent @lennysan and surfaced them in a simple list via Shopify’s global catalog API. lists.shop/lists/lenny-ra… 🙂
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I’ve now watched my kids make enough AI generated storybooks with @MeetBoxy to definitively confirm that AI is weirdly obsessed with the name Bramble.
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