DMARC p=none is a starting point.
It doesn’t ask receiving servers to block mail that fails DMARC.
Collect reports. Identify legitimate senders. Fix alignment.
Then move toward quarantine or reject.
Publishing the record is step one. Acting on it is the work.
It doesn’t ask receiving servers to block mail that fails DMARC.
Collect reports. Identify legitimate senders. Fix alignment.
Then move toward quarantine or reject.
Publishing the record is step one. Acting on it is the work.
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7
A famous brand won’t keep your email out of spam. Our COO Eric Jenkins tells @MarTechEdition why deliverability should be treated as a business metric, and how AI is changing the inbox. 👇
martechedition.com/interviews/tre…
martechedition.com/interviews/tre…
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DMARC p = none is a starting point.
It doesn’t ask receiving servers to block mail that fails DMARC.
Collect reports. Identify legitimate senders. Fix alignment.
Then move toward quarantine or reject.
Publishing the record is step one. Acting on it is the work.
It doesn’t ask receiving servers to block mail that fails DMARC.
Collect reports. Identify legitimate senders. Fix alignment.
Then move toward quarantine or reject.
Publishing the record is step one. Acting on it is the work.
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8
Unpopular opinion: 2026 isn't rewarding bigger email programs. It's rewarding smarter suppression.
The playbook is changing:
- Mail more active users
- Suppress faster
- Forget "just one more campaign"
More volume ≠more revenue.
The playbook is changing:
- Mail more active users
- Suppress faster
- Forget "just one more campaign"
More volume ≠more revenue.
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IPv6 gives you more addresses.
It doesn’t give you a reputation reset.
Don’t rotate IPs to outrun complaints.
Keep sending IPs stable, configure authentication and reverse DNS, and monitor domain reputation.
Fix the sending behavior behind the problem.
It doesn’t give you a reputation reset.
Don’t rotate IPs to outrun complaints.
Keep sending IPs stable, configure authentication and reverse DNS, and monitor domain reputation.
Fix the sending behavior behind the problem.
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đź“© October Deliverability News is here!
🍂 Outlook's new Promotions feature
⚠️ Microsoft 365 sending limits
📱 iOS 27 Mail changes
🤖 AI agents and email reputation
What should senders know before the holiday rush?
Read our latest roundup 👇
inboxally.com/blog/email-del…
🍂 Outlook's new Promotions feature
⚠️ Microsoft 365 sending limits
📱 iOS 27 Mail changes
🤖 AI agents and email reputation
What should senders know before the holiday rush?
Read our latest roundup 👇
inboxally.com/blog/email-del…
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278
Gmail spam rate hit 0.3%?
That’s a threshold to avoid, not a target.
Google recommends staying below 0.1% in Postmaster Tools.
Review your list quality, targeting, and sending frequency before complaints become a pattern.
That’s a threshold to avoid, not a target.
Google recommends staying below 0.1% in Postmaster Tools.
Review your list quality, targeting, and sending frequency before complaints become a pattern.
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Proud to see our COO Eric Jenkins sharing his perspective on email deliverability and building InboxAlly for scale. His focus on measurable outcomes and solving the right problems is exactly what customers need.
Worth a read: martech-pulse.com/text-interview…
Worth a read: martech-pulse.com/text-interview…
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Did your email reach the inbox?
Don’t guess.
InboxAlly’s free Email Placement Tester checks where your campaign lands at:
đź“© Gmail
đź“© Outlook
đź“© Yahoo
Free. No account required.
See how it works 👇
inboxally.com/blog/delivered…
@EmailOpShop @jeajen
Don’t guess.
InboxAlly’s free Email Placement Tester checks where your campaign lands at:
đź“© Gmail
đź“© Outlook
đź“© Yahoo
Free. No account required.
See how it works 👇
inboxally.com/blog/delivered…
@EmailOpShop @jeajen
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You crossed Gmail’s 5,000-email threshold once?
You’re a bulk sender now. Not just today. Not just during that campaign. Gmail counts volume across the same primary domain, including subdomains. And once you’re classified as a bulk sender, that status doesn’t expire. Your sending volume can drop. The requirements don’t.
You’re a bulk sender now. Not just today. Not just during that campaign. Gmail counts volume across the same primary domain, including subdomains. And once you’re classified as a bulk sender, that status doesn’t expire. Your sending volume can drop. The requirements don’t.
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Unpopular opinion: 2026 isn't rewarding bigger email programs. It's rewarding smarter suppression.
The playbook is changing:
- Mail more active users
- Suppress faster
- Forget "just one more campaign"
More volume ≠more revenue.
The playbook is changing:
- Mail more active users
- Suppress faster
- Forget "just one more campaign"
More volume ≠more revenue.
0
0
0
17
Your email passed authentication. It can still land in spam.
SPF: PASS
DKIM: PASS
DMARC: PASS
Authentication ≠reputation.
Complaints, poor list hygiene, or aggressive sending can still hurt placement. Authentication proves who sent it. It doesn't prove people want it.
SPF: PASS
DKIM: PASS
DMARC: PASS
Authentication ≠reputation.
Complaints, poor list hygiene, or aggressive sending can still hurt placement. Authentication proves who sent it. It doesn't prove people want it.
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29
One ignored email? Probably nothing.
Months of declining engagement?
That's a pattern.
And modern inbox systems are increasingly good at recognizing patterns.
Deliverability and engagement are becoming harder to separate.
More from @jeajen 👇
inboxally.com/blog/the-inbox…
Months of declining engagement?
That's a pattern.
And modern inbox systems are increasingly good at recognizing patterns.
Deliverability and engagement are becoming harder to separate.
More from @jeajen 👇
inboxally.com/blog/the-inbox…
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26
Your emails suddenly started landing in spam?
Before changing the copy, check:
→ Did volume spike?
→ Did you add a new IP?
→ Did complaints rise?
→ Did you mail inactive addresses?
Content gets blamed for deliverability problems. Sometimes sending behavior is the cause.
Before changing the copy, check:
→ Did volume spike?
→ Did you add a new IP?
→ Did complaints rise?
→ Did you mail inactive addresses?
Content gets blamed for deliverability problems. Sometimes sending behavior is the cause.
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Buying more Microsoft inboxes isn’t a scaling strategy.
Microsoft 365 now limits outbound volume at the tenant level, too.
So “just add more inboxes” has an expiration date.
Scale the infrastructure. Not the inbox count.
Microsoft 365 now limits outbound volume at the tenant level, too.
So “just add more inboxes” has an expiration date.
Scale the infrastructure. Not the inbox count.
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DMARC PASS can create false confidence.
SPF: FAIL
DKIM: PASS
DMARC: PASS
It looks healthy, until DKIM breaks and your only aligned authentication path disappears.
Don’t just check if DMARC passes. Check what made it pass.
SPF: FAIL
DKIM: PASS
DMARC: PASS
It looks healthy, until DKIM breaks and your only aligned authentication path disappears.
Don’t just check if DMARC passes. Check what made it pass.
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Testing your inbox placement shouldn't require a premium subscription. On Sept 3, we are making it free. @ProductHunt
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