That’s what I was trying to explain with yesterday’s post
James’s case is a good one
I told you around $500 MRR with 300k views
But $ 1.5k MRR is quite possible with a good conversion rate
Just don't give up
James’s case is a good one
I told you around $500 MRR with 300k views
But $ 1.5k MRR is quite possible with a good conversion rate
Just don't give up
Just crossed 3k$ MRR on this app
Got 350k views on our last tiktok and bring around 1,5k$ revenu
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Such a big claim
Let me tell you a story about how unethical Anthropic is.
In April, the Anthropic team began heavily courting our engineering team to tell them corporate secrets, technical details, and future plans for @cfosilvia.
They pretended their interest was due to our exploding popularity and accelerating compute usage, but it quickly became apparent that Anthropic was fishing for details on how we built our product and why it was so popular.
This included the Anthropic team trying to wine-and-dine our engineers, including a infamous steak dinner where someone told our team "don't worry about it, this is on Dario."
Our team was not born yesterday, so we quickly realized what was happening and refused to share sensitive information and technical details with the Anthropic team.
As we suspected, Anthropic was trying to get information from us, so they could build a competing product. Some people on their team must have a guilty conscious because they messaged us a few days ago to give us "a heads-up" that they were launching a competing product.
Thankfully, the Silvia engineering team has been aggressively working to get off the frontier models for the last ~ 6 months. That effort has been highly successful, because our compute costs are ~ 97% lower when we use our own model & hardware, the latency is lower, and the accuracy of answers materially increases as well.
The sad thing for Anthropic is they have now released an inferior product and they had to sell their soul to do it.
The only thing worse than being a trillion-dollar company that can't beat a 10-person team is being a trillion-dollar company that no one trusts and everyone knows is unethical.
Serious investors continue to choose @cfosilvia over ChatGPT, Claude, and other frontier companies because these products are not optimized to solve the actual user problem.
Today, Anthropic launched a Claude wrapper that is masquerading as a personal finance product. Best of luck to them.
But I will take the Silvia misfits vs the Anthropic losers any day of the week.
if you want to support people trying to do things the right way, and help investors be more informed, then consider signing up for Silvia today: silvia.com
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You can update your web funnels as many as you like
for free
nobody judges you
or punish
for free
nobody judges you
or punish
When I ran App Review, we talked about charging developers for reviews.
We discussed a few versions: a cap on reviews per app, a VIP fast pass to the front of the queue, and paid expedite. None of it shipped. It would have looked like a money grab, and nobody wanted Apple’s name on that headline.
That was years ago. Since then, three things have changed.
New apps are up 84%. Commission rates are falling in the US, the EU, and China. And Apple has a new CEO who needs to make his mark.
This year Apple has already started terminating developers for submitting too often, and making new developers prove themselves before anyone looks at their app. I think the next step is a price list for review, and I think I know what’s on it.
Steve’s rule was that a human sees every app. I gave the first ground on that rule myself, and I wrote about how in the piece.
phillipshoemaker.substack.com/p/the-meter-is…
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AI girlfriend apps are running some of the smartest web funnels right now
but most of the app founders don’t care
I analyzed the best ones for you
they do one thing very good 👇
Lola shows the paywall, you’ve already picked her face, her personality, her voice and her name
r girlfriend is waiting for you in the app”
what you are buying is not subscription at that step
you’re deciding whether to abandon something you made
that’s a completely different decision
most paywalls ask “do you want this?”
they say “are you going to leave her?”
fitness, learning, finance, doesn’t matter
make them build something first. then charge for it
but most of the app founders don’t care
I analyzed the best ones for you
they do one thing very good 👇
Lola shows the paywall, you’ve already picked her face, her personality, her voice and her name
r girlfriend is waiting for you in the app”
what you are buying is not subscription at that step
you’re deciding whether to abandon something you made
that’s a completely different decision
most paywalls ask “do you want this?”
they say “are you going to leave her?”
fitness, learning, finance, doesn’t matter
make them build something first. then charge for it
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305k views = 300 downloads
it means around 15-20 subs if you know how to convert them properly
also it means around $400+ MRR
If you have a system that can generate that amount of views every day
You reached $10k/month in just a couple of months
Not easy but doable
it means around 15-20 subs if you know how to convert them properly
also it means around $400+ MRR
If you have a system that can generate that amount of views every day
You reached $10k/month in just a couple of months
Not easy but doable
TikTok slideshows are so ass 😭
305K views = 300 downloads
the only time you do them is if you have them fully automated with Claude.
but if you post this shit manually bro...
NGMI.
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Have you heard about Liven before?
They are pushing their web funnels so hard these days
Liven runs 194K ads. Simple Life runs 53K.
guess which one gets 6x more traffic 🤯
Simple Life.
around $27M in estimated paid traffic
vs
about $4.6M for Liven
more ads doesn't mean more more testing
Liven spreads across a huge number of creatives. Simple Life puts serious money behind fewer ads and sends all of it to one survey page
both funnels work.
very different playbooks
They are pushing their web funnels so hard these days
Liven runs 194K ads. Simple Life runs 53K.
guess which one gets 6x more traffic 🤯
Simple Life.
around $27M in estimated paid traffic
vs
about $4.6M for Liven
more ads doesn't mean more more testing
Liven spreads across a huge number of creatives. Simple Life puts serious money behind fewer ads and sends all of it to one survey page
both funnels work.
very different playbooks
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Or just do web2app and get paid in a few days
I pay Meta and TikTok every day. Apple pays me 60 days later.
Right now about €150 a day goes into ads.
That's roughly €9,000 out of my account before the first euro of those sales comes back.
What I do about the gap:
1. I keep 60 days of ad spend as a buffer before I scale
2. I only raise budgets after a payout lands, not after a good day in the dashboard
3. My 9-to-5 covers the gap, so I never need the payout to pay rent
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It's actually shocking how good Figma's MCP is and how virtually no one is talking about it.
Like bro, you can design literally anything you can dream up in Figma and have Claude build it pixel-perfect in under 5 minutes.
Designers are so caught up in playing developer that they're overlooking the very thing they've spent their entire careers wishing was possible.
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you shouldn’t blame Meta for your conversions
I analyzed thousands of funnels for many years
most of them leak money on their first 3 screens
stuff I keep seeing:
the ad says “lose belly fat after 40” and screen one says “Welcome!”
you just paid for that click. and lost it.
Simple Life gets this right. 53K+ ads, all pointing to one survey that opens with the exact promise from the ad
email on screen 2. why would anyone give you their email before you gave them anything?
Headway asks for it only after your plan is ready
quiz questions that change nothing. if the answer doesn’t affect the result or the paywall, delete it
scaling the ad with the best CTR. cheap clicks that refund in 3 days are the most expensive users you have
and asking age on screen one of a mental health funnel. AI Reflections asks how you feel first, age later. trust before data
before blaming Meta, check where the money leaks
I analyzed thousands of funnels for many years
most of them leak money on their first 3 screens
stuff I keep seeing:
the ad says “lose belly fat after 40” and screen one says “Welcome!”
you just paid for that click. and lost it.
Simple Life gets this right. 53K+ ads, all pointing to one survey that opens with the exact promise from the ad
email on screen 2. why would anyone give you their email before you gave them anything?
Headway asks for it only after your plan is ready
quiz questions that change nothing. if the answer doesn’t affect the result or the paywall, delete it
scaling the ad with the best CTR. cheap clicks that refund in 3 days are the most expensive users you have
and asking age on screen one of a mental health funnel. AI Reflections asks how you feel first, age later. trust before data
before blaming Meta, check where the money leaks
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This is what marketing can do for your product
There are many agentic systems that can do exactly this
But these guys got 100k+ views with this tweet 🐣
There are many agentic systems that can do exactly this
But these guys got 100k+ views with this tweet 🐣
We decided to give your AI Agents a COMPLETE access to LinkedIn.
- Send messages for you
- Unlimited prospect search
- Keep your network engaged for you
- Post for you
Connect your AI Agents to LinkedIn for just $9 with unlimited access.
No risk of getting banned. ⬇️
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Would you spend $27M on a single web funnel?
Simple Life is running 53K+ ads to one survey page
with an estimated $27M in paid traffic.
Let’s break it down 👇 (most app owners miss the first two steps)
1. The ad promises fast weight loss
2. The first screen repeats that g survey follows: age, meals, carbs, sleep, water, current and goal weight
4. Then a timeline and your motivation
5. You get a personal fasting plan
6. Only then does the paywall show up
By the time you see the price, you’ve already told them your goal weight and your deadline.
This is the easiest trick, show the results first then ask for the email and paywall
Simple Life is running 53K+ ads to one survey page
with an estimated $27M in paid traffic.
Let’s break it down 👇 (most app owners miss the first two steps)
1. The ad promises fast weight loss
2. The first screen repeats that g survey follows: age, meals, carbs, sleep, water, current and goal weight
4. Then a timeline and your motivation
5. You get a personal fasting plan
6. Only then does the paywall show up
By the time you see the price, you’ve already told them your goal weight and your deadline.
This is the easiest trick, show the results first then ask for the email and paywall
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41 screens of onboarding 🤯
Dressly runs 75k+ ads to it, 3.4M visits a month
But there is physiological background
This is the web funnel every subscription app should study 👇
💊 It starts with pain, not features.
The first block of questions is about bad online shopping: y, returns.
You agree with every question.
🙋♂️ Every block ends with a promise.
After each set of questions there’s a short screen saying “we’ll fix this.”
It keeps you going.
🧱 It builds your profile piece by piece.
Body shape, skin, hair and eye color, occasions, style.
By the end you’ve put real effort into it.
🧐 It shows the result before the gate.
You see your style profile, “90% ready”, and a forecast of where you’ll be by a set date.
🧑💻 The loading screen does work.
While your plan “generates”, it shows reviews and user counts.
🚪 The email gate comes last.
By then you’re not signing up. You’re unlocking something you already built.
Dressly runs 75k+ ads to it, 3.4M visits a month
But there is physiological background
This is the web funnel every subscription app should study 👇
💊 It starts with pain, not features.
The first block of questions is about bad online shopping: y, returns.
You agree with every question.
🙋♂️ Every block ends with a promise.
After each set of questions there’s a short screen saying “we’ll fix this.”
It keeps you going.
🧱 It builds your profile piece by piece.
Body shape, skin, hair and eye color, occasions, style.
By the end you’ve put real effort into it.
🧐 It shows the result before the gate.
You see your style profile, “90% ready”, and a forecast of where you’ll be by a set date.
🧑💻 The loading screen does work.
While your plan “generates”, it shows reviews and user counts.
🚪 The email gate comes last.
By then you’re not signing up. You’re unlocking something you already built.
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Web Funnels are the most underrated topic on X
Meanwhile, apps are quietly making millions with them.
We process ~$13M/month through web funnels at web2wave
I’ll share everything I know here. Paywalls, experiments, compliance, what actually converts
Let’s connect folks
Meanwhile, apps are quietly making millions with them.
We process ~$13M/month through web funnels at web2wave
I’ll share everything I know here. Paywalls, experiments, compliance, what actually converts
Let’s connect folks
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The only way to lose is not to try
Peef hit $3k/day in just 2 months
You might have issues with App Store reviews
But you can publish your first web funnel and start marketing in just an hour
Peef hit $3k/day in just 2 months
You might have issues with App Store reviews
But you can publish your first web funnel and start marketing in just an hour
JE FINIS LA JOURNÉE À PRESQUE 3K WTFFFF
LANCEZ VOTRE APP, VOUS AVEZ JUSTE BESOIN DE TIKTOK ET DE CLAUDE (il me génère toutes mes vidéos en un seul prompt, j'ai juste a poster mdrr)
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Probably you are missing this opportunity
One underrated advantage of web subscriptions:
lower churn compared to in-app subscriptions.
And it means higher LTV.
And that makes your subscription business more sustainable and predictable.
One underrated advantage of web subscriptions:
lower churn compared to in-app subscriptions.
And it means higher LTV.
And that makes your subscription business more sustainable and predictable.
Churn above single digits will quietly bleed your business dry
If you're running an MRR offer, it should be 5% or less
Problem is, most people have no idea what's actually driving theirs up
So I put together a free Client Retention Playbook
(The 5-step playbook holding churn under 5% on my own recurring offer)
Like this + comment 'CHURN' and I'll send it over
*Must follow so I can send the DM*
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