Wristwatches are more searched now than at any time in Google Trends history. And it's not just because of this week's time change... 2026 has seen a +90% increase, compared to 2025 ⌚
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2,430
While most of the state is still searching for PSLs, peppermint mocha season has officially kicked off in Maine, Vermont and New Hampshire ❄️
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3,297
Not ready for the holiday season? Search Trends say otherwise. Searches for "is it red cup day at @Starbucks" have increased 4750% over the past week and "is november 1st too early for christmas tree" increased by more than 5000% ❤️
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Candy corn and M&Ms have been the top searched candies for the past 5 Octobers, and this year, it looks like it won't be any different. Are you team candy corn or team M&M?
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For tips on how to use Lens to do your Halloween makeup and more, check out this blog: blog.google/products-and-p…
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1,131
Main character energy but for your manicure 💅 these are the top trending Halloween character nail designs:
Witch 🧙♀️
Ghost 👻
Art the Clown 🤡🩸
Black Cat 🐈⬛
Hocus Pocus 🕯️
Witch 🧙♀️
Ghost 👻
Art the Clown 🤡🩸
Black Cat 🐈⬛
Hocus Pocus 🕯️
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3,177
Since 2004, Hocus Pocus has been primarily searched in New England and pockets of the Midwest and Southeast, while The Nightmare Before Christmas has been searched more in the rest of the country
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2,951
“Free horror movies” spikes every October, and the top trending movies related to the search last month were The Skeleton Key and The Conjuring
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8,976
Check out this blog for tips on how to use Search to do things like help you find free activities near you this Halloween! blog.google/products-and-p…
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The top trending couples costumes this Halloween are new meets nostalgia, with a healthy dose of romance, race cars and robots
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7,911
For more ideas, head to our Frightgeist site: frightgeist.withgoogle.com
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1,109
The witches are scheming this spooky season 🪄✨
📈 “How to make a bubbling cauldron” is a breakout search this past month.
📈 “Where can I buy dry ice” has spiked every October since 2007 and is a top trending "where can I buy" Halloween search.
📈 “How to make a bubbling cauldron” is a breakout search this past month.
📈 “Where can I buy dry ice” has spiked every October since 2007 and is a top trending "where can I buy" Halloween search.
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Ready for a real scare? This year's top trending scary movies have everything from mascot horrors (currently at an all-time high) to psychological thrillers 😱
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2,813
Looking for a Halloween costume for your pet that's un-fur-gettable? Check out this year's top trending pet costumes ⬇
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For more ideas, head to our Frightgeist site: frightgeist.withgoogle.com
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976
Trick or treat yo'self! These are the top trending candies this Halloween. Which one are you most excited for?
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GoogleTrends retweeted
Google’s Top Trending Halloween Costumes for 2026:
• Nikki From ‘Obsession’
• Agamemnon From ‘The Odyssey’
• Buddy the Unicorn
• Lily Lovebraids From ‘Poppy Playtime’
• Oliver Tree
• Verity From ‘Minecraft’
• Carl From ‘Dungeon Crawler Carl’
• Disco Scooby-Doo
• NeeDoh
endants’
variety.com/2026/shopping/…
• Nikki From ‘Obsession’
• Agamemnon From ‘The Odyssey’
• Buddy the Unicorn
• Lily Lovebraids From ‘Poppy Playtime’
• Oliver Tree
• Verity From ‘Minecraft’
• Carl From ‘Dungeon Crawler Carl’
• Disco Scooby-Doo
• NeeDoh
endants’
variety.com/2026/shopping/…
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Spooky season is upon us and our annual Frightgeist report has all this year's Halloween trends. From movie characters to out of the (stress ball) box ideas, these are the top trending costumes in the U.S.
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Head to frightgeist.withgoogle.com to dig deeper into this year's trends!
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