Where does affiliate sit in your budget? If it's "whatever is left after paid," you'd better read on.

Brands get 11 to 30% of their revenue from affiliate. And not just a few of them. 74% of them 🤯

And the return is from $11 to $21 for every $1. Do you remember any paid ?

Still, in many companies affiliate gets the budget leftovers. Often because its ROAS never lands in the same table as paid, SEO and other channels.

But before you walk into that budget talk: 80% of programs still measure on last-click. Know which model made your number before you defend it.

Here are all the 2026 numbers, with sources and more info: firstpromoter.com/blog/affiliate…