Farm software should be free.

Pay for better decisions, a unit of work performed and/or service delivered - not another dashboard or recording tool.

That’s the model we want to build at Setmagro.

Want a free alternative to an ag SaaS tool you use?

👍 Like, follow, and reply with the tools you are using and believe should be free. You might win a chance to build it together with us.

Quite possibly the best app I’ve created yet, create drainage and profile views anywhere there is data using USGS Lidar. Try it: senterfarms.com/programs/csrx

Farmers shouldn’t have to work around their software. Software should work around the farm.

For those of us reimagining farm apps, that means spending more time listening in the paddock and judging our products by the value they deliver during a busy season.

Every feature and every subscription should earn its place on the farm.

YOUR FARM DATA IS NOT JUST ADMIN.

Yield maps, spray records, rotations and grain-on-farm figures can reveal production, input and selling signals when combined.

Before uploading data to AI:

1. Share only what is needed
2. Check retention and model training
3. Confirm export and deletion rights

Use AI. Don’t give away the whole farm.

The best farm-app demo starts in flight mode.

Can it still open paddock records, save a job or run its calculator?

“Saved on this phone” and “shared with the team” are different things.

Farm software should make that difference obvious.

No signal should not mean no record.

Before buying farm software, ask for the exit door.

If you leave, can your paddock history, spray records and yield data leave with you—in a usable format?

A PDF to read is not the same as data you can reuse.

Choose the tool. Keep your options.

Thanks for sharing, Julia. That's guiding our thinking too. We are currently using this top-10 (noting the infographic was created using AI based on our curated content).

AUSTRALIA’S 2026–27 BROADACRE PROFIT OUTLOOK: 73RD PERCENTILE.

But national averages hide the farm reality.

ABARES has:

• Victoria at the 83rd percentile
• WA at the 33rd percentile
• Central & South Wheat Belt WA at the 28th percentile

Same national outlook. Very different seasons.

The useful farm number is your region, not Australia’s average.

Source:

ABARES, Weekly Australian Climate, Water and Agricultural Update — 22 October 2026:
agriculture.gov.au/abares/product…

The Australian Agricultural Drought Indicators combine forecast climate conditions and commodity prices with current farm characteristics. Percentiles compare projected 2026–27 broadacre farm profit with simulated outcomes over the past 33 years.

They are regional indicators, not forecasts for individual farms.

Australian grain growers: looking at this map, where do farm apps or technology fall short - missing features, systems that don’t connect, or no suitable app?

Reply with the capability number, the task and what you wish worked better. #GrainGrowers #AgTech

Your grain can be in six places. Can your records tell you where?

During harvest, tonnes move between paddocks, silos, trucks, receival sites and contracts.

How current is your true grain position?

5 days to go before the survey ends. Please respond to be considered a part of a pilot group building smart digital solutions for the farmers, with the farmers.

3 days to go before the survey ends. Please respond to be considered a part of a pilot group building smart digital solutions for the farmers, with the farmers.

ONE JOB. FOUR RECORDS.

The broadacre tech problem is not a lack of apps.

It is one paddock job being recorded in the monitor, farm app, compliance file and spreadsheet - because the systems do not talk to each other.

The next useful farm software will not ask for more data.

It will stop the same data being entered twice.

Your grain can be in six places. Can your records tell you where?

During harvest, tonnes move between paddocks, silos, trucks, receival sites and contracts.

How current is your true grain position?

🌾 The number hiding in today’s grain update: ZERO.

None of ABARES’ selected Australian grain export indicators is below a year ago:

APW +16%
ASW +15%
Sorghum +14%
Barley +6%
Canola +1%

FOB benchmarks, not farm-gate bids.

Source: ABARES Weekly Australian Climate, Water and Agricultural Update, 15 October 2026

agriculture.gov.au/abares/product…

🌾 AUSTRALIA COULD SHIP 29 WHEAT VESSELS BEFORE THE NEW-CROP PIPELINE FILLS

Australia is forecast to export about 2.6Mt of grain this October, 47% above the five-year October average.

Around two-thirds is expected to be wheat:

2.6Mt × ⅔ = 1.73Mt wheat

At an illustrative 60,000t per bulk vessel, that is roughly 29 wheat cargoes in one month.

Dairy Australia reports that stronger-than-usual export demand has already reduced old-crop wheat availability as harvest approaches.

The overlooked signal:

This is not only an export-demand story. It is a stock-handover story.

Australia may enter harvest with less old-crop wheat competing against the new crop. That could support nearby supply, but it does not guarantee stronger harvest bids because new-crop volume, quality, storage, freight and local basis still matter.

Worth monitoring through harvest:

• Old-crop versus new-crop bid spreads
• Wheat vessels added to port schedules
• Export-terminal capacity
• Whether local basis holds as receivals accelerate

Global disruption is becoming physical Australian grain movement.

Sources:
news.bloombergtax.com/international-…

assets.dairyaustralia.com.au/api/public/con…

🌾A 3% WHEAT FALL THAT BECAME A 1% RISE

Over the past fortnight:

• CBOT wheat fell from US707c/bu to US686c/bu
• The Australian dollar weakened from about US$0.72 to US$0.69

Using the CME wheat conversion:

Two weeks ago:
US$7.07/bu = US$259.80/t
÷ 0.72 = A$360.80/t

Now:
US$6.86/bu = US$252.10/t
÷ 0.69 = A$365.40/t

So wheat fell 2.9% in US dollars, but rose about 1.3% when translated into Australian dollars.

That is the currency cushion.

It helps explain why a bearish move on Chicago does not always flow directly into Australian prices.

Of course, CBOT is not an Australian cash bid. Grade, basis, freight, port capacity and local demand still determine the price offered to growers.

But before interpreting an overseas futures move, convert it into A$/t.

The direction can change.

Sources:
GrainGrowers, 9 October 2026:
graingrowers.com.au/news/market-up…

CME conversion guide:
cmegroup.com/trading/agricu…

🌾 NO FORWARD BUYING DOES NOT ALWAYS MEAN NO DEMAND

Asian wheat mills normally buy up to 6 months ahead.

Today, some are reportedly covered only through December, hoping high prices ease as Australia’s new crop becomes available.

That creates a hidden “demand shadow”:

• Current forward sales may look weak
• Import needs have not disappeared
• Buying may be compressed into Australia’s harvest and early-2027 shipping window

USDA forecasts Australia could export 24.5Mt of wheat in 2026/27.

At 60,000t per vessel, that is about 408 cargoes, averaging 34 each month.

If Asian buyers return together after delaying purchases, port capacity and execution may matter as much as total crop size.

Important caveat: delayed buying can support later demand, but weak consumption or cheaper competing origins could still reduce it.

Sources:
Asian buying coverage:
moneycontrol.com/world/asian-wh…

USDA Australia:
fas.usda.gov/data/gain/2026…