In 2023, Dan Koe’s “How To Get Ahead Of 99% Of People” got 1.7M views, 8.6× his usual. Mark Manson’s “Forget Monk Mode. Here’s How to Actually Beat 99% of People” got 4.9M.
Then other creator-educator channels used “99%” too. I found 25 such titles across 16 channels.
• 2+ nnel’s usual views
• Last 2 years: 1.4×
• Codie Sanchez’s latest: 0.48×
• Mark Manson’s latest: 0.83×
A promise stands out when nobody else is making it. Once 16 channels use “99%,” it becomes the default.
Then other creator-educator channels used “99%” too. I found 25 such titles across 16 channels.
• 2+ nnel’s usual views
• Last 2 years: 1.4×
• Codie Sanchez’s latest: 0.48×
• Mark Manson’s latest: 0.83×
A promise stands out when nobody else is making it. Once 16 channels use “99%,” it becomes the default.
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I sorted Alex Hormozi’s last 300 long videos. His 15 biggest got 41.2M views. His 150 smallest got 33.1M put together. I left out this year’s uploads, which haven’t had time to grow.
Hormozi shows up every week, giving him enough shots. But the weeks don’t count equally. A few l. Spend more time on the ideas than on the schedule.
Hormozi shows up every week, giving him enough shots. But the weeks don’t count equally. A few l. Spend more time on the ideas than on the schedule.
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Charlie Morgan posted about a third as many long-form videos in 2024. A typical video got about 14 times as many views.
2022: 150 videos, 4.2K typical views
2024: 54 videos, 59K typical views
His total long-form views were higher too. His breakout year came with fewer posts.
2022: 150 videos, 4.2K typical views
2024: 54 videos, 59K typical views
His total long-form views were higher too. His breakout year came with fewer posts.
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Steven Bartlett’s clip channel matches most founders’ main channels.
The Diary of a CEO has a second channel for clips. This year, it posted about one clip a day from episodes Steven had already recorded. A typical clip got 300K views.
Dan Martell’s main channel got 301K views, hris Williamson’s 131K, My First Million’s 45K, and Grant Cardone’s 16K.
“The real reason AI is already escaping” got 2.2M views.
Long conversations can support a second clips channel. Most founders throw that content away.
The Diary of a CEO has a second channel for clips. This year, it posted about one clip a day from episodes Steven had already recorded. A typical clip got 300K views.
Dan Martell’s main channel got 301K views, hris Williamson’s 131K, My First Million’s 45K, and Grant Cardone’s 16K.
“The real reason AI is already escaping” got 2.2M views.
Long conversations can support a second clips channel. Most founders throw that content away.
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Nick Saraev’s most-viewed video is a free course. It is a 4-hour-11-minute YouTube course called “CLAUDE CODE FULL COURSE 4 HOURS.” It has 2.6M views.
His next two biggest videos are 6 hours and 2 hours long.
I checked his 200 most recent long videos:
• 17 over 2 hours: 189K hing shorter: 33K views
The long videos are free full courses on tools people are trying to learn: Claude Code, n8n, and AI agents.
If you teach a skill, your longest video may be your best ad for your paid product. My guess is it wins because it is the closest thing people can get to that product for free.
His next two biggest videos are 6 hours and 2 hours long.
I checked his 200 most recent long videos:
• 17 over 2 hours: 189K hing shorter: 33K views
The long videos are free full courses on tools people are trying to learn: Claude Code, n8n, and AI agents.
If you teach a skill, your longest video may be your best ad for your paid product. My guess is it wins because it is the closest thing people can get to that product for free.
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Alex Hormozi changed his YouTube upload day.
In 2023, he posted 59 long videos. 49 went up on Wednesday.
This year, he posted 49 videos. Only 4 went up on Wednesday. Friday now has the most uploads, and the rest are spread across the week.
I checked his latest 300 YouTube his fixed day for about 2 years. Then he stopped treating it as fixed.
So “What’s the best day to post?” is the wrong question. Post when the video is ready.
In 2023, he posted 59 long videos. 49 went up on Wednesday.
This year, he posted 49 videos. Only 4 went up on Wednesday. Friday now has the most uploads, and the rest are spread across the week.
I checked his latest 300 YouTube his fixed day for about 2 years. Then he stopped treating it as fixed.
So “What’s the best day to post?” is the wrong question. Post when the video is ready.
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Steven Bartlett’s The Diary Of A CEO saw typical episode views rise from 573K in 2022 to 2.1M in 2023, a 3.6× increase with about the same number of uploads.
They did not return to 573K: typical episode views reached 2.7M in 2024 and 3.5M in 2025.
They did not return to 573K: typical episode views reached 2.7M in 2024 and 3.5M in 2025.
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Grant Cardone’s biggest video ever came out in 2017. It was called “Who is Grant Cardone really?” and has 10.57M views.
In January 2025, he made a new video called “Who is Grant Cardone?” It asked the same question, one word shorter.
It reached 1.37M views. His typical video this got 31.8Ă— his normal views.
It was one of only two videos from the last two years in his all-time top 30.
He used his best old idea for people who missed it in 2017.
Check your Popular tab. Your next big video idea may already be there.
In January 2025, he made a new video called “Who is Grant Cardone?” It asked the same question, one word shorter.
It reached 1.37M views. His typical video this got 31.8Ă— his normal views.
It was one of only two videos from the last two years in his all-time top 30.
He used his best old idea for people who missed it in 2017.
Check your Popular tab. Your next big video idea may already be there.
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Andy Elliott posted 300 long YouTube videos in under two years. He posted at least 3 a week.
Five had more than 100K views. 207 stayed under 10K. The typical video got 5,900 views.
All five hits were sales training. Videos about men’s lives, mentors, and motivation never broke did not find him a new audience. It gave sales training more chances to reach people.
If you post 3 times a week, make most posts about what people already come to you for.
Five had more than 100K views. 207 stayed under 10K. The typical video got 5,900 views.
All five hits were sales training. Videos about men’s lives, mentors, and motivation never broke did not find him a new audience. It gave sales training more chances to reach people.
If you post 3 times a week, make most posts about what people already come to you for.
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Ali Abdaal’s channel posted 150 videos since May 27.
From 2022 to 2024, its usual videos were long interviews with Daniel Priestley, Alex Hormozi, and Nir Eyal, and the channel is Ali Abdaal – Lifestyle Business Academy, posting about eight a week. A usual video got 27K views.
rt solo lessons like “The Three Forms of Leverage.” A usual video gets 4.4K views, one-sixth as many.
Ali chose volume. If this brings people to his course, it might be working. But each new video is getting seen less.
From 2022 to 2024, its usual videos were long interviews with Daniel Priestley, Alex Hormozi, and Nir Eyal, and the channel is Ali Abdaal – Lifestyle Business Academy, posting about eight a week. A usual video got 27K views.
rt solo lessons like “The Three Forms of Leverage.” A usual video gets 4.4K views, one-sixth as many.
Ali chose volume. If this brings people to his course, it might be working. But each new video is getting seen less.
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Alex Hormozi and Leila Hormozi posted 5 hit posts again. All 5 had the same or almost the same titles on X, and got fewer views the second time.
Alex’s Dave Ramsey interview:
2023: 1.8M views
2025: 299K views
“Best year of your life”:
1.9M → 1.1M views
Leila’s “Success Is stems Like This”:
828K → 259K views
People who made the first post popular may have already seen the same content.
If you post the same idea again, give people a new reason to click, not just a new date.
Alex’s Dave Ramsey interview:
2023: 1.8M views
2025: 299K views
“Best year of your life”:
1.9M → 1.1M views
Leila’s “Success Is stems Like This”:
828K → 259K views
People who made the first post popular may have already seen the same content.
If you post the same idea again, give people a new reason to click, not just a new date.
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My First Million grew every year without a viral year.
Sam Parr and Shaan Puri’s typical episode got 10K views in 2021, 24K in 2022, 37K in 2023, 39K in 2024, and 49K in 2025. The show had over 100 episodes each year, and after 2022, no year more than doubled the one before.
video views fell by two thirds in 2022. Dan Martell’s dropped to 3.5K before taking off. My First Million kept climbing slowly.
Sam Parr and Shaan Puri’s typical episode got 10K views in 2021, 24K in 2022, 37K in 2023, 39K in 2024, and 49K in 2025. The show had over 100 episodes each year, and after 2022, no year more than doubled the one before.
video views fell by two thirds in 2022. Dan Martell’s dropped to 3.5K before taking off. My First Million kept climbing slowly.
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My First Million is a podcast. Its most-viewed video ever was:
“This guy copy-pasted Warren Buffett’s strategy (and became a billionaire).”
Shaan Puri interviewed Mohnish Pabrai for 2 hours. It got 3,384,755 views.
A typical episode since then gets 42K, so this got 80 times as fresh ideas had its biggest hit with a guest who copied Warren Buffett. You don’t have to be original to win. Sometimes, showing people a shortcut works best.
“This guy copy-pasted Warren Buffett’s strategy (and became a billionaire).”
Shaan Puri interviewed Mohnish Pabrai for 2 hours. It got 3,384,755 views.
A typical episode since then gets 42K, so this got 80 times as fresh ideas had its biggest hit with a guest who copied Warren Buffett. You don’t have to be original to win. Sometimes, showing people a shortcut works best.
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Liam Ottley’s guide reached 3.86M views in March 2025.
It was titled “How to Build & Sell AI Agents: Ultimate Beginner’s Guide,” and he made four more “Ultimate Beginner’s Guides.” None reached a third of that total.
A year later, he made another beginner’s guide about building and to Build & Sell AI Agents in 2026.” It got 329K views, or 8.5% as many.
That was still 7× his usual views, so it wasn’t a flop.
My read: the first video reached his viewers when AI agents were new to most of them. You can copy a video, but not the moment when an idea is new.
It was titled “How to Build & Sell AI Agents: Ultimate Beginner’s Guide,” and he made four more “Ultimate Beginner’s Guides.” None reached a third of that total.
A year later, he made another beginner’s guide about building and to Build & Sell AI Agents in 2026.” It got 329K views, or 8.5% as many.
That was still 7× his usual views, so it wasn’t a flop.
My read: the first video reached his viewers when AI agents were new to most of them. You can copy a video, but not the moment when an idea is new.
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Vanessa Lau’s biggest YouTube stretch came as she quit.
In February 2024, she posted “I built a 7-figure creator business and quit. Here’s why.” It got 554K views. Three months later, “I became a millionaire at 26” got 3.8M, her biggest video ever.
Then came videos about her ss vlogs and travel diaries.
Her usual video went from about 69K views before she quit to 33K after. Her latest uploads sit near 17K.
Leaving was her biggest story. What came next needed a new reason to watch.
In February 2024, she posted “I built a 7-figure creator business and quit. Here’s why.” It got 554K views. Three months later, “I became a millionaire at 26” got 3.8M, her biggest video ever.
Then came videos about her ss vlogs and travel diaries.
Her usual video went from about 69K views before she quit to 33K after. Her latest uploads sit near 17K.
Leaving was her biggest story. What came next needed a new reason to watch.
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Simple Lucas, a small creator, posted “I Survived Alex Hormozi’s $100M Routine for 7 Days.”
It got 196K views, 9.5x what his videos usually get.
A year after the challenge, he posted “How Alex Hormozi’s Routine Changed Me.”
It got 18K views, below normal.
The first video gave th an end date. The second was a reflection.
Viewers clicked to see the challenge, not just hear about the routine.
For creator videos, copy the challenge and its end date, not just the topic.
It got 196K views, 9.5x what his videos usually get.
A year after the challenge, he posted “How Alex Hormozi’s Routine Changed Me.”
It got 18K views, below normal.
The first video gave th an end date. The second was a reflection.
Viewers clicked to see the challenge, not just hear about the routine.
For creator videos, copy the challenge and its end date, not just the topic.
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Most videos do not get 10x a channel’s normal views.
I scored 5,514 long-form uploads since 2022 from 19 big business and personal-brand channels against each channel’s normal.
129 got 10x their normal views. That’s 1 in 43.
Even channels that know the most about packaging get nce every 43 uploads. Most of the job is making the other 42 good enough to keep publishing.
I scored 5,514 long-form uploads since 2022 from 19 big business and personal-brand channels against each channel’s normal.
129 got 10x their normal views. That’s 1 in 43.
Even channels that know the most about packaging get nce every 43 uploads. Most of the job is making the other 42 good enough to keep publishing.
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For five years, Noah Kagan’s typical video got 2K to 28K views. He made 133 videos in one year alone.
Then he posted far less, and the views went up. Three years ago, a typical video got about 845K views.
His last long video was posted on August 13, 2024. He has 1.17M posted a long one since.
Most people quit during the five flat years. Noah pushed through, found what worked, and went quiet at the top.
Then he posted far less, and the views went up. Three years ago, a typical video got about 845K views.
His last long video was posted on August 13, 2024. He has 1.17M posted a long one since.
Most people quit during the five flat years. Noah pushed through, found what worked, and went quiet at the top.
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Charlie Morgan makes long YouTube videos.
Three years ago, he posted 138. A typical video got 8.7K views.
The next year, he posted 54. A typical video got 56K views.
That was 60% fewer videos, but 6.5 times as many views per video.
At the same time, he switched from agency ut money and discipline. Posting almost three videos a week would not have left room for those bigger videos.
The following year, he posted 52 videos, with 44K typical views each. This year, he posted 43, with 23K each.
Posting less gave him room to make better videos. It did not keep them good on its own.
Three years ago, he posted 138. A typical video got 8.7K views.
The next year, he posted 54. A typical video got 56K views.
That was 60% fewer videos, but 6.5 times as many views per video.
At the same time, he switched from agency ut money and discipline. Posting almost three videos a week would not have left room for those bigger videos.
The following year, he posted 52 videos, with 44K typical views each. This year, he posted 43, with 23K each.
Posting less gave him room to make better videos. It did not keep them good on its own.
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Pat Flynn built Smart Passive Income. But Smart Passive Income was one of the first big online-business brands, and his most-viewed video is “$50 DIY vs $450 PRO Acoustical Panels.”
It has 1.8M views, 93x the videos around it. His passive income video ranks fifth. The other over an audio editing tool and how to start a podcast.
Four of his five biggest videos teach tools, not the business. People search for the thing they’re about to buy. That’s where most of Pat’s biggest audience found him.
It has 1.8M views, 93x the videos around it. His passive income video ranks fifth. The other over an audio editing tool and how to start a podcast.
Four of his five biggest videos teach tools, not the business. People search for the thing they’re about to buy. That’s where most of Pat’s biggest audience found him.
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