🧑‍🍳 Experiential Marketing Trend of the Week—This week we’re talking about chef collabs… tinyurl.com/5fkew755

“You can have a rough day... and that has to stay at home. That’s your moment to shine.”

In our new episode of Event Peeps, brand ambassador Vanessa Leiva shares what it takes to succeed in the role. 🎧 tinyurl.com/4jct3y9t

A ✨Brief✨ recap of hot topics in #experientialmarketing this week...

Full story: tinyurl.com/ytsntvhd

The industry has been missing a shared yardstick. The Event Marketing Measurement Association just proposed one.

The 3-metric framework and verbatim survey questions are now free to download. 👇 tinyurl.com/mv4wtjw5

Happy National Candy Day!

With 53% of Americans now calling #Halloween their favorite holiday, candy companies and a host of other brands haunted the holiday with live experiences...

Pop-ups, stunts, tours, and a lot of mayhem👇 tinyurl.com/yfywm7t3

5 things we’re watching in #experientialmarketing this week:
-Shake Shack’s Black Truffle Window 🪟
-Oner Active’s Moving Day stunt 🛍️
-A “Christmas at the Kringles” screening 🩸
-The Mackenzie-Childs Café 🫖
-Pressed Juicery's breast cancer campaign 💖
tinyurl.com/ytsntvhd

🥫Experiential Marketing Trend of the Week—This week we’re talking about “canned” branding… tinyurl.com/429f25z5

Going manual on event measurement isn’t a failure. Prologis’s Mandy Glenwright says it’s how you learn.

5 tips for building a measurement program from zero: tinyurl.com/4n898hpr

Raising Cane’s built a record-breaking jack-o-lantern. It’s officially the world’s heaviest, per Guinness. 🎃

Check out 15 more Halloween activations, from a ghostly audio-horror experience to a mobile Mystery Manor. tinyurl.com/yfywm7t3

News Brief: This week’s hot topics in experiential cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris. tinyurl.com/yt7tmt6b

“You can have a rough day... and that has to stay at home. That’s your moment to shine.”

In our new episode of Event Peeps, brand ambassador Vanessa Leiva shares what it takes to succeed in the role. 🎧 tinyurl.com/4jct3y9t

Nobody wants to fill out a survey. Everybody wants a boba or a plushie burger.

The brands winning at measurement hide the questions inside something worth lining up for.

6 examples: tinyurl.com/5n7k4659

#Cannabis brands can’t just throw a sampling party. Rules change by state and city.

So they're building community, instead, with blind taste tests, charity skate nights and city-specific tours. tinyurl.com/43hcxrht

5 things we’re watching in #experientialmarketing this week:
-Nike’s runway race for women 🏃‍♀️
-Intimissimi’s Cashmere Cabin 👚
-Paris protests shut down NFL events 🪧
-Laika Studios’ interactive “Wildwood” tour 🌳
-Veuve Clicquot’s Club Solaire pop-ups ☀️
 tinyurl.com/yt7tmt6b

Panasonic has exhibited at CES since 1967—in 2027, it’s out. Sony’s skipping, too.

So who takes that Central Hall real estate?

3 things to know about experiential at CES 2027: tinyurl.com/dky89xrj

🍹 Experiential Marketing Trend of the Week—This week we’re talking about aperitivo culture… tinyurl.com/ys9dykvj

5 things we’re watching in #experientialmarketing this week:
-A HUNTR/X Night Market 🍜
-Lysol’s apple orchard launch event 🍎
-Amex’s showcase of vintage collectibles 🏀
-Cava’s Greek goddess-themed activation 🏛️
-Dude Wipes’ fleet of crappy vehicles 💩
tinyurl.com/yc5mzmwe

A fan fishing in Cash App's lake at ComplexCon reeled in real Bitcoin... worth $85,000. 🎣 

That’s just one of 4 trends we saw make a splash at the 10th annual show. 

See them all: tinyurl.com/8nzuvtx7

At #NYCC 2026, we spotted live hosts running real-time auctions while fans watched from in-booth seating.

How Whatnot, Walmart, eBay and TikTok brought live selling to superfans: tinyurl.com/3686zane

Bloom lets fans vote on new flavors before launch. One underdog pick, Strawberry Rose, sold out in two weeks once it hit shelves. 🍓

That same fan-first approach shaped their #NACS 2026 booth... tinyurl.com/4vckkevr