Join MECLABS' free AI Guild.

A community for customer-first marketers using MECLABS AI to make better marketing decisions and build value for the customer.

guild.meclabsai.com

“It could have been written by any jeweler, or by any LLM, and customers treated it that way. They would comparison-shop us against Blue Nile, Brilliant Earth, Amazon...”

See the team's new idea to create a value prop in my latest @MarketingSherpa article marketingsherpa.com/article/how-to…

Answer the questions that stand between your ideal customer and a confident choice.

Make those answers clear to buyers and the AI tools helping them shop.

Then make the next step easy.

See real-world examples in our latest article marketingsherpa.com/article/how-to…

“Put that proof on the page in a form a machine can check: server-rendered badges linking to listings (SourceForge, @Capterra etc), plus a public write a review path to @G2dotcom & @sourceforge on the homepage"–@AdsTurbo_Ai

via my @MarketingSherpa article marketingsherpa.com/article/how-to…

“The mediocre will make their landing page with AI. It tells.

The brilliant will make their landing page an intelligent agent. It sells.

The genius will make their landing page a self-optimizing signal set. It learns."

– Flint McGlaughlin, in our latest AI Guild session

Watch the replay (and get the slides and transcript) for 'The Once and Future Landing Page: Conversion optimization in the AI era (Part 1)' at guild.meclabs.com/c/video-librar…

"Organizations operating from a unified data source are more than twice as likely to strongly trust AI-driven financial insights and recommendations: 60% versus 28% among organizations without a unified data source." – @ToddLebo

via @LucaNet

lucanet.com/en/insights/ai…

Build Together: Create your first conversion-focused system driven by AI

Join Quin McGlaughlin for a hands-on AI Guild workshop to build custom marketing agents or sales tools on Monday (Nov 9) at 2 pm EST

Register for free at meclabs.com/workshop

“Our hypothesis was that shoppers could reach the end of a long scroll without making a selection, and that a different browsing rhythm might help break that pattern...”

– Kfir Aharon, founder, LuluDigital

via my article in @MarketingSherpa

marketingsherpa.com/article/how-to…

TODAY (Wed, Nov 4) at 2 pm EST – learn why people say 'yes' to your page, and how to fix the spot where they're saying 'no'

Join Flint McGlaughlin, Azad Abdullahi, and @DanielBurstein for 'The Once and Future Landing Page: Conversion Optimization in the AI era'

There is no cost to join this AI Guild session. Register now at meclabs.com/lpo

#B2B #B2C #B2Bmarketing #B2Cmarketing

TOMORROW (Wed, Nov 4) at 2 pm EST – get ideas to improve conversion on your landing pages

Join Flint McGlaughlin, Azad Abdullahi, and @DanielBurstein for 'The Once and Future Landing Page: Conversion Optimization in the AI era'

There is no cost to join this AI Guild session. Register now at meclabs.com/lpo

You don’t want to tell them you’re wonderful. You want them to come to the conclusion themselves: ‘I want to work with this company.’

from my conversation with Peter Wheeler on PitchSlap!

pitchslap.org/episodes/s01e0…

Looking for examples from your experience for the @MarketingSherpa article

1 moment that changed your approach

Place it in a concrete marketing example – before/after/results

Previous articles so you can see what we publish marketingsherpa.com/article/how-to…

#JournoRequest #PRrequest

“Instead of asking @Google to find more people likely to call, we could increasingly tell it which clicks had resulted in completed jobs and what those jobs were actually worth."

– Roy Danino, co-founder, Lachi Media

via my article in @MarketingSherpa marketingsherpa.com/article/how-to…

“We do not optimize a webpage; we optimize the sequence of thought.” – Flint McGlaughlin

What does that mean for landing pages in the AI era?

Join Flint and the team for 'The Once and Future Landing Page: Conversion Optimization in the AI era,' a free, live, interactive AI Guild session on Wednesday (November 4th)

Reserve your seat at meclabs.com/lpo

“For some clients the phrase match is very high. The way they talk to us in an interview is the conversational tone they want on @LinkedIn. For other clients the match is significantly lower, on purpose…" – @justinmnassiri

via my @MarketingSherpa article marketingsherpa.com/article/how-to…

“A general answer stops at the price range. Ours has to get the trip right.

The app just took a @RobbReport Best of the Best 2026 award for Best App in Aviation."

– said Rawan Haroun, chief marketing officer, Elevate Jet

via @MarketingSherpa

marketingsherpa.com/article/how-to…

Looking for examples from your own work for a @MarketingSherpa article

What marketing results surprised you most in the past year & why?

Pitch me a specific marketing example

Previous articles so you can see what we publish: marketingsherpa.com/article/how-to…

#JournoRequest #PRrequest

“The answer-engine channel produced revenue on a page Google had effectively not yet registered..."

– Abdalraouf Mousa, founder, @Tripyana

via my article in @MarketingSherpa

marketingsherpa.com/article/how-to…

Decades ago, Flint McGlaughlin pioneered the landing page optimization and conversion rate optimization tactics many digital marketers still use today.

In next week’s live AI Guild session, he’ll teach you what’s changed (and what hasn’t) with the widespread adoption of AI:

– The Once and Future Landing Page: Conversion optimization in the AI era
– Wednesday, November 4th at 2:00 pm EDT
– Interactive Zoom webinar
– Facilitators: @FlintsNotes, Azad Abdullahi, and @DanielBurstein
– Based on MECLABS research and case studies from @MarketingSherpa

In this session, we’ll show you why the landing page is not being replaced – it is being re-imagined on first principles.

REGISTER NOW for this no-cost event at meclabs.com/lpo

Is your cookie consent banner blocking AI agents?

“Checking it in the browser's developer tools, the agent tools simply weren't registering: the consent tool was holding back the script that makes them available"–TimeSaver

via my @MarketingSherpa article marketingsherpa.com/article/how-to…

“For us, going after the bigger search terms like ‘digital PR agency’ & ‘SEO agency’ won’t work, so we had to think long tail, and think about how our customers are using these platforms to choose agencies…" – @rankomedia

via my @MarketingSherpa article marketingsherpa.com/article/how-to…