Listen to the backstory

youtu.be/2TvnjJngfpE
Pretty amazing this was more than 4 years ago. We were so early
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. @usehercules has 7 people, no sales team, and tens of millions in revenue.

@BrendanFalk explains the hard part of growing an AI product bottoms-up: you can't give every free user $100 of credits like a design tool can give two free weeks. You have to get a non-technical person
Watch the full interview to hear how he got his product in front of potential users without hiring a sales team: codeship.com/articles/found…
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Codeship exists for people who care about what they build. Code is becoming abundant. That doesn't make craft obsolete. It makes craft more important.

Read the Codeship Labs manifesto: codeship.com/articles/codes…
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What do a dental clinic’s landing page, someone’s hobby project, and a software company’s internal tools have in common?

AI can build all three. But are those customers shopping for the same thing?

@usehercules co-founder and CEO @BrendanFalk chatted with @moritzplassnig about ilding” as a single market misses what people actually want to build, and why we should see it as a solution that applies to multiple markets instead.

Watch the full conversation:

codeship.com/articles/found…
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Codeship retweeted
Such clear, sharp communication. High bandwidth!
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Brendan Falk sold Fig to AWS in 2023, with hundreds of thousands of weekly active developers on the product.

If he could go back, would he sell?

"Absolutely not."

Since then, Cursor and Cognition have built huge businesses on that same developer audience, and Claude Code line, right where Fig lived. He's confident selling was the right call at the time, but hindsight is 20/20.

His journey as a founder didn't end there — watch the full interview to hear what happened next: codeship.com/articles/found…
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Codeship retweeted
This is the first time I've spoken publicly about getting acquired by AWS, why we're building Hercules, and my journey as an entrepreneur.

Honored to do it with my friend, @moritzplassnig (CEO @CloudBees) as he relaunches the @codeship brand!

Timestamps:
- 0:00 Intro
- 3:52 Betting on autocomplete
- 10:55 Getting acquired by AWS
- 16:30 Navigating the idea maze
- 19:26 Zeus: Palantir-like enterprise AI transformations
- 22:42 Hercules: The best AI app builder for business
- 26:41 Reaching 10s of millions of revenue with 7 people
- 37:41 Our emphasis on customer support
- 40:46 The SaaS-pocalypse
- 45:19 Closing thoughts

Transcript: codeship.com/articles/found…
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At every internship he had, @BrendanFalk found the smartest person in the room and asked them the same question: why don't you just leave and start a company?

He still can't fathom the answer. Brendan founded Fig, sold it to AWS in 2023, and now runs @usehercules. He says tressful, "like eating glass," and still the most fun thing he's ever done.

Watch the full conversation: codeship.com/articles/found…
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Codeship retweeted
who would have thought that agents going brrr would result in a customized pig inventory system for a restaurant owner

love stories like that (thanks to @BrendanFalk)
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“I don't understand people who don't want to start companies." - @BrendanFalk

Brendan Falk is the co-founder of Fig (acquired by AWS) and @UseHercules, an AI app builder used by >100k businesses. He sat down with Codeship co-founder @moritzplassnig to talk about the instinct to buits that took him here. Coming soon to codeship.com.
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Codeship retweeted
No the real question is if it has any positive impact on your customers and business

You
Write
Code
For
A
Reason
"No one on my teams writes code anymore" is no longer a useful differentiator. The real question is: does anyone on your team _read_ code anymore?
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Codeship retweeted
👀
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💯 yes

We write code for a reason

The factory needs to validate if the intent was accomplished
I keep getting pitched “software factories” that are basically coding agents.

Guys. That’s a code factory.

I don’t care how many agents you have. Did your company get smarter? Did sales get better? Did finance make a better decision? Did someone build something that never would have made the engineering queue?

If not, you may just have a very expensive way to make more stuff.
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Codeship retweeted
Started talking a bit about why I came back to CloudBees.

You write code for a reason
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We are back
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Replying to @Codeship
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#changelog Ubuntu 20.04 available for CodeShip Basic.

Ubuntu 20.04 LTS (Focal Fossa) build containers are now available for CodeShip Basic.
👉 changelog.codeship.com/ubuntu-20-04-a…
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#changelog End of free builds for CodeShip.

As of March 1, 2023, the free plan for CodeShip will no longer be available.
👉 changelog.codeship.com/end-of-free-bu…
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#changelog CodeShip design tweaks.

We are updating the CodeShip design in the coming weeks with both big and small changes - but nothing that will break any current navigation patterns.
👉 changelog.codeship.com/codeship-desig…
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#changelog Update to CodeShip Basic.

CodeShip Basic has several updates:

PHP 8.0.1 added
PHP versions updated to 7.3.26 and 7.4.14
Python versions updated to 3.8.7 and 3.9.1.

👉 changelog.codeship.com/update-to-code…
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