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One podcast turns into 975 social posts. I'm launching this today. Here's how it works.
Record a one hour podcast.
I ask you the questions pulled from Google's People Also Ask, one at a time.
Each question I ask turns into a clip. One clip goes to YouTube Shorts, Instagram TikTok, LinkedIn and X. One answer, six posts. Twenty-five questions, 150 posts.
Then the formats. You only. A split with you on top, me on the bottom, and an intro card to hook the viewer. The stacked intro that cuts to the full viewport of you when you answer. Three versions of 150 clips: 450.
Then the other media types. Carousels: frames from the clip with the captions of what you said over them, so people swipe and read. Written image posts, one or a thread. Infographics that get granular on what was said. That's 975. LinkedIn articles and X threads on top of that.
Why. I call it The Trifecta.
One. The Big Seven, the seven platforms a Google Business Profile can link to, are showing up in the index of search. And when Google, Gemini, ChatGPT and Claude scrape, they're feeding all of those posts to their LLMs. The purpose is to have your post cited when someone isn't on Google and is searching there instead.
Two. Your social presence. It took me a year of posting to see my first dollar of revenue, so I'm not guaranteeing leads. Right now a majority of people don't know you exist. This is how they find out.
Three. The posts that perform become your ads. Add a CTA, run it as retargeting, or run the post as is with Meta ads. The A/B test is already done organically. And someone who has seen your face in their feed is more likely to convert when they see it in an ad.
The launch. I'm doing the podcast free with the $1,995 press release package.
I send you a form: what you're announcing, what it lets your customers do, your name, address and phone. I write the article. It goes out only after your approval, to up to 850 media outlets: AP News, USA Today, Business Insider, Yahoo Finance, NewsBreak, Google News, GlobeNewswire, Benzinga, Digital Journal, Barchart.
Up to five links in the article. For the first one I recommend three, all branded anchor text, your brand name linking to your homepage. That ties the brand name to your website in Google and in the LLMs. 850 referring domains, around 1,600 backlinks.
Week one, the podcast goes up and the release syndicates across the outlets, all linking back to your site. The following weeks, the social posts go out, each one linking back and each one describing your business. The chart shows twelve weeks. Condense it to your risk tolerance. After twelve weeks, around 1,800 places linking to your site.
If you want this done for your business, DM me.
Link to the site in the Video: optimizedsearchnetwork.com
Record a one hour podcast.
I ask you the questions pulled from Google's People Also Ask, one at a time.
Each question I ask turns into a clip. One clip goes to YouTube Shorts, Instagram TikTok, LinkedIn and X. One answer, six posts. Twenty-five questions, 150 posts.
Then the formats. You only. A split with you on top, me on the bottom, and an intro card to hook the viewer. The stacked intro that cuts to the full viewport of you when you answer. Three versions of 150 clips: 450.
Then the other media types. Carousels: frames from the clip with the captions of what you said over them, so people swipe and read. Written image posts, one or a thread. Infographics that get granular on what was said. That's 975. LinkedIn articles and X threads on top of that.
Why. I call it The Trifecta.
One. The Big Seven, the seven platforms a Google Business Profile can link to, are showing up in the index of search. And when Google, Gemini, ChatGPT and Claude scrape, they're feeding all of those posts to their LLMs. The purpose is to have your post cited when someone isn't on Google and is searching there instead.
Two. Your social presence. It took me a year of posting to see my first dollar of revenue, so I'm not guaranteeing leads. Right now a majority of people don't know you exist. This is how they find out.
Three. The posts that perform become your ads. Add a CTA, run it as retargeting, or run the post as is with Meta ads. The A/B test is already done organically. And someone who has seen your face in their feed is more likely to convert when they see it in an ad.
The launch. I'm doing the podcast free with the $1,995 press release package.
I send you a form: what you're announcing, what it lets your customers do, your name, address and phone. I write the article. It goes out only after your approval, to up to 850 media outlets: AP News, USA Today, Business Insider, Yahoo Finance, NewsBreak, Google News, GlobeNewswire, Benzinga, Digital Journal, Barchart.
Up to five links in the article. For the first one I recommend three, all branded anchor text, your brand name linking to your homepage. That ties the brand name to your website in Google and in the LLMs. 850 referring domains, around 1,600 backlinks.
Week one, the podcast goes up and the release syndicates across the outlets, all linking back to your site. The following weeks, the social posts go out, each one linking back and each one describing your business. The chart shows twelve weeks. Condense it to your risk tolerance. After twelve weeks, around 1,800 places linking to your site.
If you want this done for your business, DM me.
Link to the site in the Video: optimizedsearchnetwork.com
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There's more than one way to link to your Google Business Profile. Here's how to find them. Download the Chrome extension Pleper.
Pleper is a great Chrome extension. I highly recommend it. It only enables when you actually click on the profile.
Click a profile and it tells you the categories and the competitors. The phone number, the UTM on the website link, the reviews, the rating, the coordinates.
It also shows you the Place ID, the CID, the Business Profile ID and the Knowledge Graph ID. These are Google's unique identifiers. Their back end process of what business is what. The identifier Google is using in association with your profile.
The three types of profile links I use in press releases. The embed. The CID number of the profile. The Google maps/place URL.
For the embed, go to your profile in Maps. Click Share, click Embed a map, then copy the HTML. That code is what you include when you send the release off.
For the URL, make sure you're on the map setting. Wait for the URL to update to google. com/maps/place/ and the name of the business. A plus sign between each word. It's got the coordinates and everything in there. That's the link you want to include in your press release.
For the CID, Pleper. It's right there on the panel.
When the release gets syndicated, all of those backlinks are pointing not only to your website, they are pointing to your Google Business Profile. Backlinks to your profile help you rank. It is a ranking factor.
Some people go further and send backlinks straight at the Place IDs, the CIDs, the Business Profile ID, the Knowledge Graph ID. That's going into black hat territory, depending on how you do it. I can't in good faith recommend it.
The first release is all branded anchor text. It links to your homepage, and it links to your Google Business Profile.
Pleper is a great Chrome extension. I highly recommend it. It only enables when you actually click on the profile.
Click a profile and it tells you the categories and the competitors. The phone number, the UTM on the website link, the reviews, the rating, the coordinates.
It also shows you the Place ID, the CID, the Business Profile ID and the Knowledge Graph ID. These are Google's unique identifiers. Their back end process of what business is what. The identifier Google is using in association with your profile.
The three types of profile links I use in press releases. The embed. The CID number of the profile. The Google maps/place URL.
For the embed, go to your profile in Maps. Click Share, click Embed a map, then copy the HTML. That code is what you include when you send the release off.
For the URL, make sure you're on the map setting. Wait for the URL to update to google. com/maps/place/ and the name of the business. A plus sign between each word. It's got the coordinates and everything in there. That's the link you want to include in your press release.
For the CID, Pleper. It's right there on the panel.
When the release gets syndicated, all of those backlinks are pointing not only to your website, they are pointing to your Google Business Profile. Backlinks to your profile help you rank. It is a ranking factor.
Some people go further and send backlinks straight at the Place IDs, the CIDs, the Business Profile ID, the Knowledge Graph ID. That's going into black hat territory, depending on how you do it. I can't in good faith recommend it.
The first release is all branded anchor text. It links to your homepage, and it links to your Google Business Profile.
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All of your links point at the homepage. The page you want ranking is a leaf, and it isn't getting any love.
A large majority of the time, people point all of the links to the homepage. When you do that, you're creating a really strong tree trunk, a really strong base.
But the branches, aren't getting a lot of love from any external links. And a majority of the time, those little leaves are the pages you want ranking for your money keywords.
From the trunk you will get growth, you'll get rankings, out to the branches and the leaf nodes.
When you're first starting out, you can easily get pages ranking by creating four to five relevant blog articles that all internal link to one source. That one source is your money page for the one specific keyword you're targeting.
There does come a certain point when linking to that services page from your blog articles stops helping you rank. At that point, you push more into getting backlinks.
This is when I start considering a press release for this very specific money page.
The first release is all branded anchor text. It links to your homepage and to your Google Business Profile. The second release, instead of targeting the homepage, targets one of your main top-level services you're trying to rank for.
The second or third quarter is when I recommend the second release. It's dependent on the competition. If you're already ranking in that first position from the first release, maybe you want to start offering a new service. That's when the second release comes in, targeting a specific keyword, with the anchor text and the content of the release linking back to the site.
The homepage is the trunk, the city pages are the leaves. Each city page needs 10 to 15 to 25 referring domains of its own, eventually.
Every time you create a new page, the same question. Where are its links?
A large majority of the time, people point all of the links to the homepage. When you do that, you're creating a really strong tree trunk, a really strong base.
But the branches, aren't getting a lot of love from any external links. And a majority of the time, those little leaves are the pages you want ranking for your money keywords.
From the trunk you will get growth, you'll get rankings, out to the branches and the leaf nodes.
When you're first starting out, you can easily get pages ranking by creating four to five relevant blog articles that all internal link to one source. That one source is your money page for the one specific keyword you're targeting.
There does come a certain point when linking to that services page from your blog articles stops helping you rank. At that point, you push more into getting backlinks.
This is when I start considering a press release for this very specific money page.
The first release is all branded anchor text. It links to your homepage and to your Google Business Profile. The second release, instead of targeting the homepage, targets one of your main top-level services you're trying to rank for.
The second or third quarter is when I recommend the second release. It's dependent on the competition. If you're already ranking in that first position from the first release, maybe you want to start offering a new service. That's when the second release comes in, targeting a specific keyword, with the anchor text and the content of the release linking back to the site.
The homepage is the trunk, the city pages are the leaves. Each city page needs 10 to 15 to 25 referring domains of its own, eventually.
Every time you create a new page, the same question. Where are its links?
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Before I buy a single link for a client, I read the competitors' backlink profile.
Two numbers, and the ratio between them decides everything after.
Whenever I first sign a client or start a website, the first thing I do is a press release.
How big it is, and how often, comes from the competitors.
Take the competitors that are consistently ranking higher than you, in that first, second, third position.
Look at their total amount and their referring domains.
If the total amount is really high versus the referring domains, this is a great opportunity.
Five referring domains and a thousand backlinks is one to two hundred.
This looks like spam.
I'm not saying it is spam, but this is not a ratio you'd want to maintain.
If their referring domains is about one-to-one to their backlinks, this is a really strong backlink profile.
Then we need to match them or beat them.
In local search, your competitors fall into two categories.
More backlinks than a good press release, or less.
A good press release gets you anywhere from 300 to 350 backlinks and 300 referring domains.
On average you're going to see maybe 10 to 125 referring domains in certain services in certain areas. Local search typically has less than 300.
One release instantly beats them on that ranking factor.
The times they're going to have more than 300 are around 10 percent.
Say you're in a competitive environment where the average is 600 or more.
Upgrade the release to where we get 750, or around the four month mark do another press release.
Your competition has a thousand, or ten thousand. Then we do a press release every two quarters to get that referring domain count up.
DUI lawyer Los Angeles is the far end.
You're not going to rank with one press release.
That takes years and about 50 grand in backlinks. Same with payday loans.
I also read the anchor text they're using.
That tells me what anchor text I need to be using.
Not only my local competitors.
I go look at other highly competitive, populated dense areas and see what they're doing with the anchor text and other ranking factors.
That's what it takes to rank in Google.
Two numbers, and the ratio between them decides everything after.
Whenever I first sign a client or start a website, the first thing I do is a press release.
How big it is, and how often, comes from the competitors.
Take the competitors that are consistently ranking higher than you, in that first, second, third position.
Look at their total amount and their referring domains.
If the total amount is really high versus the referring domains, this is a great opportunity.
Five referring domains and a thousand backlinks is one to two hundred.
This looks like spam.
I'm not saying it is spam, but this is not a ratio you'd want to maintain.
If their referring domains is about one-to-one to their backlinks, this is a really strong backlink profile.
Then we need to match them or beat them.
In local search, your competitors fall into two categories.
More backlinks than a good press release, or less.
A good press release gets you anywhere from 300 to 350 backlinks and 300 referring domains.
On average you're going to see maybe 10 to 125 referring domains in certain services in certain areas. Local search typically has less than 300.
One release instantly beats them on that ranking factor.
The times they're going to have more than 300 are around 10 percent.
Say you're in a competitive environment where the average is 600 or more.
Upgrade the release to where we get 750, or around the four month mark do another press release.
Your competition has a thousand, or ten thousand. Then we do a press release every two quarters to get that referring domain count up.
DUI lawyer Los Angeles is the far end.
You're not going to rank with one press release.
That takes years and about 50 grand in backlinks. Same with payday loans.
I also read the anchor text they're using.
That tells me what anchor text I need to be using.
Not only my local competitors.
I go look at other highly competitive, populated dense areas and see what they're doing with the anchor text and other ranking factors.
That's what it takes to rank in Google.
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In a press release you can have up to five links. You choose the anchor text and the URL each one goes to. Here is how I choose, and why.
Whenever you click a link on a page, it's normally that thing that's underlined or blue. That text that is showing is the anchor text. A anchor text.
A sentence where "pool company" is the part you click, that's anchor text. It has an influence on rankings, and it gives context.
For the first one I recommend three links, and they're all branded anchor text. The business name, the naked URL. It points at the homepage and the Google Business Profile, with the map embedded.
That's the release that makes you look like a real company to Google. Don't put keywords in the anchor text of the first release.
There's an article on AP News, and the anchor text is your brand name, linking to your homepage. That ties the brand name to your website, and it starts to build your brand in Google and in the AIs, the LLMs, the chatbots.
Then you start mixing in the keywords you want to rank for. The second release targets the service. Brand plus keyword in the anchor, pointed at the service page.
Never the exact match keyword alone from 600 publications. That's the fastest way to over optimize a page into the ground.
From your blogs and your other pages, link to the service page with the keyword as the anchor text. The anchor is the keyword you're wanting to target.
I have a roof replacement page. I want my anchor text, internally and externally, relevant to roof replacement. Don't overdo it, use variations.
Backlinks can cancel out keyword cannibalization. That's when you have two pages that are very similar and Google doesn't know which one to rank for the keyword.
Point the anchors at the one page you want ranking for that keyword.
There is also relevance. A link from a page about you being open for a year is one kind. A link from a lawyer directory, or a news organization that only does news about law, is another.
Two totally different weights. Both help. One helps way more.
Send one to another asset: the second press release links to the first one. Now your links have links.
Whenever you click a link on a page, it's normally that thing that's underlined or blue. That text that is showing is the anchor text. A anchor text.
A sentence where "pool company" is the part you click, that's anchor text. It has an influence on rankings, and it gives context.
For the first one I recommend three links, and they're all branded anchor text. The business name, the naked URL. It points at the homepage and the Google Business Profile, with the map embedded.
That's the release that makes you look like a real company to Google. Don't put keywords in the anchor text of the first release.
There's an article on AP News, and the anchor text is your brand name, linking to your homepage. That ties the brand name to your website, and it starts to build your brand in Google and in the AIs, the LLMs, the chatbots.
Then you start mixing in the keywords you want to rank for. The second release targets the service. Brand plus keyword in the anchor, pointed at the service page.
Never the exact match keyword alone from 600 publications. That's the fastest way to over optimize a page into the ground.
From your blogs and your other pages, link to the service page with the keyword as the anchor text. The anchor is the keyword you're wanting to target.
I have a roof replacement page. I want my anchor text, internally and externally, relevant to roof replacement. Don't overdo it, use variations.
Backlinks can cancel out keyword cannibalization. That's when you have two pages that are very similar and Google doesn't know which one to rank for the keyword.
Point the anchors at the one page you want ranking for that keyword.
There is also relevance. A link from a page about you being open for a year is one kind. A link from a lawyer directory, or a news organization that only does news about law, is another.
Two totally different weights. Both help. One helps way more.
Send one to another asset: the second press release links to the first one. Now your links have links.
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You launch a new service page or a new blog. Then what?
Google lets your Business Profile link to seven social profiles: LinkedIn, YouTube, TikTok, Pinterest, X, Facebook, Instagram. Most local businesses have two, and one of them is empty.
Make all seven. An accountant with no s the seven profiles. The profile is the reference, not the posts. Google reads every one of them as a reference to the business.
The bio on each one carries the same name, the same address, the same phone, and the link to your site. Exactly the same, including www or no www.
One mismatch and Google is comparing two businesses. Then link them from the Business Profile. Edit the profile, add every one. Now Google can walk from your profile to your Facebook to your site and back.
Go to all of your social profiles, all of your social media accounts, and link back to that new page. Not just the homepage. Say you have six profiles.
You've got six links all pointing back to that one URL. That helps Google find the URL quicker. Found quicker, indexed quicker. Indexed quicker, ranking quicker.
And it helps that URL stay indexed, because all of these external links are pointing back to it.
Anytime you post social content on any platform, have a link pointing back to your site. Don't post without a link. Link Instagram and Facebook so one post goes to both: two references for the work of one.
Google Search Console now lets you attach your social profiles and see how many impressions and clicks they're getting in search.
A link from Yelp and a link from Facebook is two referring domains. Two links from Facebook is three backlinks but still two domains. Each post is a backlink opportunity most businesses leave empty.
One clip, one question answered, can turn into six social posts. Ten short videos become sixty posts when repurposed, each with a keyword in the description and a link to your money page for that keyword.
The posts can link to the press release, or your press release can link to the posts. Link some of the posts to the release pages instead of your site, and each release gets stronger from two directions.
These posts potentially index in Google, so when someone searches those questions or your services, they appear. And when Google, Gemini, ChatGPT and Claude crawl or scrape, they're taking all of those social posts and feeding them to their LLMs.
The purpose is to have your post cited when someone isn't on Google. After twelve weeks, around 1,800 places linking to your site.
Google lets your Business Profile link to seven social profiles: LinkedIn, YouTube, TikTok, Pinterest, X, Facebook, Instagram. Most local businesses have two, and one of them is empty.
Make all seven. An accountant with no s the seven profiles. The profile is the reference, not the posts. Google reads every one of them as a reference to the business.
The bio on each one carries the same name, the same address, the same phone, and the link to your site. Exactly the same, including www or no www.
One mismatch and Google is comparing two businesses. Then link them from the Business Profile. Edit the profile, add every one. Now Google can walk from your profile to your Facebook to your site and back.
Go to all of your social profiles, all of your social media accounts, and link back to that new page. Not just the homepage. Say you have six profiles.
You've got six links all pointing back to that one URL. That helps Google find the URL quicker. Found quicker, indexed quicker. Indexed quicker, ranking quicker.
And it helps that URL stay indexed, because all of these external links are pointing back to it.
Anytime you post social content on any platform, have a link pointing back to your site. Don't post without a link. Link Instagram and Facebook so one post goes to both: two references for the work of one.
Google Search Console now lets you attach your social profiles and see how many impressions and clicks they're getting in search.
A link from Yelp and a link from Facebook is two referring domains. Two links from Facebook is three backlinks but still two domains. Each post is a backlink opportunity most businesses leave empty.
One clip, one question answered, can turn into six social posts. Ten short videos become sixty posts when repurposed, each with a keyword in the description and a link to your money page for that keyword.
The posts can link to the press release, or your press release can link to the posts. Link some of the posts to the release pages instead of your site, and each release gets stronger from two directions.
These posts potentially index in Google, so when someone searches those questions or your services, they appear. And when Google, Gemini, ChatGPT and Claude crawl or scrape, they're taking all of those social posts and feeding them to their LLMs.
The purpose is to have your post cited when someone isn't on Google. After twelve weeks, around 1,800 places linking to your site.
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Have you ever done tiered link building? You can do it with a press release.
A tier 1 link points at your website. Release one linking to your homepage is tier 1. A tier 2 link points at a page that links to you. When we're building links to your site, you're building that website up.
Now we're building links to a press release page, and that press release page is linking to you. It's kind of the same thing.
Brand name only. It links to your website and your Google Business Profile, with the map embedded. One release gets around 500 referring domains.
Don't put keywords in the anchor text of the first release.
It gets five links. Instead of all five going to your site, one or two of them go to the first release, maybe the placement on AP News. Or to another asset you want built up.
Brand plus keyword in the anchor, and it links to release one. The newer release doesn't point at your website. It points at your press release pages.
That makes the earlier release stronger, and the earlier release already links to your site and your profile.
Release two links to one. Three links to one and two. Four links to one, two and three. All with the profile map embedded. Every newer release is another tier 2 link into the one that links to you.
That's what stacking means: four releases that hold each other up.
Social posts can be tier 2 too. Link some of them to the release pages instead of your site, and each release gets stronger from two directions.
The structure: website to the profile and the seven social profiles. Seven profiles to the website. Hundreds of posts to the money pages. Four releases to each other, your site and your profile.
Some posts to the releases.
Give the first release time to work. Two weeks to six weeks for Google to find and count the links. Around the four-month mark, look at the next one.
If a competitor sits at a thousand or ten thousand referring domains, don't buy ten releases at once. Upgrade the package, and repeat every two quarters.
The count climbs and the ratio stays clean.
Someone buys an expired domain and 301 redirects it to the main site. If that expired domain has gambling or other nefarious things linking to it, those backlinks are now linking to your site through a 301 hop.
I would much rather have both sites standalone, keep the expired domain instead of redirecting it, and rank that too.
Don't mix URL versions. Don't skip profiles you don't plan to post on. Don't post without a link. Don't put keywords in the anchor text of the first release.
Now your links have links.
A tier 1 link points at your website. Release one linking to your homepage is tier 1. A tier 2 link points at a page that links to you. When we're building links to your site, you're building that website up.
Now we're building links to a press release page, and that press release page is linking to you. It's kind of the same thing.
Brand name only. It links to your website and your Google Business Profile, with the map embedded. One release gets around 500 referring domains.
Don't put keywords in the anchor text of the first release.
It gets five links. Instead of all five going to your site, one or two of them go to the first release, maybe the placement on AP News. Or to another asset you want built up.
Brand plus keyword in the anchor, and it links to release one. The newer release doesn't point at your website. It points at your press release pages.
That makes the earlier release stronger, and the earlier release already links to your site and your profile.
Release two links to one. Three links to one and two. Four links to one, two and three. All with the profile map embedded. Every newer release is another tier 2 link into the one that links to you.
That's what stacking means: four releases that hold each other up.
Social posts can be tier 2 too. Link some of them to the release pages instead of your site, and each release gets stronger from two directions.
The structure: website to the profile and the seven social profiles. Seven profiles to the website. Hundreds of posts to the money pages. Four releases to each other, your site and your profile.
Some posts to the releases.
Give the first release time to work. Two weeks to six weeks for Google to find and count the links. Around the four-month mark, look at the next one.
If a competitor sits at a thousand or ten thousand referring domains, don't buy ten releases at once. Upgrade the package, and repeat every two quarters.
The count climbs and the ratio stays clean.
Someone buys an expired domain and 301 redirects it to the main site. If that expired domain has gambling or other nefarious things linking to it, those backlinks are now linking to your site through a 301 hop.
I would much rather have both sites standalone, keep the expired domain instead of redirecting it, and rank that too.
Don't mix URL versions. Don't skip profiles you don't plan to post on. Don't post without a link. Don't put keywords in the anchor text of the first release.
Now your links have links.
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How I count links for a local business. Two numbers. They are not the same thing, and the difference changes how you build.
1. The two numbers.
A backlink is anything external that links to your website. Any page linking back to your site. A referring domain comes from the domain name, the business behind the link. The Better Business Bureau has one page with your business on it, linking once to your site. One referring domain, one backlink. Add a Facebook listing, a Twitter listing, the chamber, a directory. Five referring domains, five backlinks. Now you create a Facebook post with a link back to your site. Six backlinks. Still five referring domains.
2. The counting rules.
Facebook.com links to you, that's a referring domain. x.com, that's a referring domain. Yelp, a referring domain. A totally different domain each time. It does not apply to subdomains. business.facebook.com is a subdomain. That is not a different referring domain. ABC News can have a page with ten links to your domain. Ten backlinks, one referring domain. The ten don't add up to much. The one does.
3. Which one Google weighs.
Referring domains is the number one backlink ranking factor. More referring domains linking back to your site, more likely to rank. It is not the only ranking factor, but it is a big majority of the external factors. So referring domains is your number one priority. Think of it like diversifying your investments: not all of your eggs in one basket. More referring domains and more backlinks beats more backlinks from the same referring domains.
4. The ratio.
Five referring domains and a thousand backlinks is one to two hundred. That looks like spam. Three hundred referring domains and six seventy backlinks is a way better ratio. Twelve fifty and thirty-five hundred, healthier still. As you scale, say thirty-nine thousand referring domains, the ratio goes way up, one to five, one to thirty, even one to sixty. Either way, you want a closer ratio of referring domains to backlinks.
5. Relevance.
There is also relevance. A link from a page about you being open for a year is one type of relevance. A link from a lawyer directory, or a news organization that only does news about law, is another. Those have two totally different weights. Both still help you rank. One helps way more.
6. Count your competitors.
Pull your competitors' numbers the same way. In local search they fall into two categories: more backlinks than a good press release, or less. A good press release gets you three hundred to three hundred and fifty referring domains and backlinks. Local search typically has less than three hundred referring domains, so one release instantly beats them on that factor.
7. Where the links go.
The homepage is the trunk, the city pages are the leaves. I build from an assortment of referring domains to the hubs first, the pages that link out to everything. Then each city page needs 10 to 15 to 25 referring domains of its own, eventually.
8. The press release.
500 placements is 500 referring domains. Up to five links in the article, so 2,500 backlinks. Every two quarters, another release to get the backlinks count up.
1. The two numbers.
A backlink is anything external that links to your website. Any page linking back to your site. A referring domain comes from the domain name, the business behind the link. The Better Business Bureau has one page with your business on it, linking once to your site. One referring domain, one backlink. Add a Facebook listing, a Twitter listing, the chamber, a directory. Five referring domains, five backlinks. Now you create a Facebook post with a link back to your site. Six backlinks. Still five referring domains.
2. The counting rules.
Facebook.com links to you, that's a referring domain. x.com, that's a referring domain. Yelp, a referring domain. A totally different domain each time. It does not apply to subdomains. business.facebook.com is a subdomain. That is not a different referring domain. ABC News can have a page with ten links to your domain. Ten backlinks, one referring domain. The ten don't add up to much. The one does.
3. Which one Google weighs.
Referring domains is the number one backlink ranking factor. More referring domains linking back to your site, more likely to rank. It is not the only ranking factor, but it is a big majority of the external factors. So referring domains is your number one priority. Think of it like diversifying your investments: not all of your eggs in one basket. More referring domains and more backlinks beats more backlinks from the same referring domains.
4. The ratio.
Five referring domains and a thousand backlinks is one to two hundred. That looks like spam. Three hundred referring domains and six seventy backlinks is a way better ratio. Twelve fifty and thirty-five hundred, healthier still. As you scale, say thirty-nine thousand referring domains, the ratio goes way up, one to five, one to thirty, even one to sixty. Either way, you want a closer ratio of referring domains to backlinks.
5. Relevance.
There is also relevance. A link from a page about you being open for a year is one type of relevance. A link from a lawyer directory, or a news organization that only does news about law, is another. Those have two totally different weights. Both still help you rank. One helps way more.
6. Count your competitors.
Pull your competitors' numbers the same way. In local search they fall into two categories: more backlinks than a good press release, or less. A good press release gets you three hundred to three hundred and fifty referring domains and backlinks. Local search typically has less than three hundred referring domains, so one release instantly beats them on that factor.
7. Where the links go.
The homepage is the trunk, the city pages are the leaves. I build from an assortment of referring domains to the hubs first, the pages that link out to everything. Then each city page needs 10 to 15 to 25 referring domains of its own, eventually.
8. The press release.
500 placements is 500 referring domains. Up to five links in the article, so 2,500 backlinks. Every two quarters, another release to get the backlinks count up.
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Some press release links are only up for a month. Mine are still indexed after a year.
The difference is the contracts. I have contracts in place with certain media outlets. The other providers, I've never used, so I don't know their process or who they have contracts with. But I'm sure you've seen it, where it'll only be up for a month.
Here is what a placement is. The base package goes out to 500 media outlets. You can have up to five links in the article, and you choose the anchor text and the URL each one goes to. Use all five, and 500 placements is 500 referring domains and 2,500 backlinks. The biggest package goes up to thirty seven hundred backlinks.
Before anything goes out, you fill in a form: name, address, phone number, what you want to announce, what it lets your customers do. We write the article. You have final approval. Then it's the normal syndication process.
Then there is "As seen on." If a publication picked you up because you had something newsworthy, a stellar year, you can put "As seen on." If you paid for it, you have to disclose that you paid for the publication.
And after purchase there's a schema tactic I share to keep the links indexed.
The difference is the contracts. I have contracts in place with certain media outlets. The other providers, I've never used, so I don't know their process or who they have contracts with. But I'm sure you've seen it, where it'll only be up for a month.
Here is what a placement is. The base package goes out to 500 media outlets. You can have up to five links in the article, and you choose the anchor text and the URL each one goes to. Use all five, and 500 placements is 500 referring domains and 2,500 backlinks. The biggest package goes up to thirty seven hundred backlinks.
Before anything goes out, you fill in a form: name, address, phone number, what you want to announce, what it lets your customers do. We write the article. You have final approval. Then it's the normal syndication process.
Then there is "As seen on." If a publication picked you up because you had something newsworthy, a stellar year, you can put "As seen on." If you paid for it, you have to disclose that you paid for the publication.
And after purchase there's a schema tactic I share to keep the links indexed.
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On an audit I go through your directory listings, Yelp and the rest, to see one thing. Does the link back to your site have the correct URL structure? Here's the whole lesson.
1. What Google remembers.
Whenever you give Google a URL, Google remembers that URL, and it has to be nd non-www are the same content, same everything, with a slightly different URL. To Google it's similar to a file on your desktop copied twice, the same document named slightly different. It crawls both. Half the crawl budget goes to the non-www version and half to the www version, because Google thinks there are two versions of your site.
2. The three choices.
HTTPS or HTTP. Ninety-nine percent of the time it's HTTPS. www or non-www. That's around fifty-fifty. A trailing slash or not. Does choosing www over non-www affect SEO? No. There's no way it does. What matters is that once you pick, you pick and stick with it forever. Whatever your structure is, you maintain it pretty much forever.
3. The canonical tag.
Look at the canonical tag on every page. link rel=canonical href, then your URL. Is it HTTPS? Is it www or not? Is it matching the actual URL that is being served? On one audit, 12 pages had the canonical set to the URL without the trailing slash. Click it and you're redirected to the version with the slash. A very slight nuance, and it teaches Google not to trust your canonical tags.
4. External links first.
A quick and dirty way to see what Google knows about you externally: put your domain name in quotes and search it. Then go through everything that links back. Yelp, Trustpilot, Facebook, every directory, every social profile. Every time you put your URL in a social profile, that's a backlink. If it's your link, you control what URL you place there. If the structure is different from what your site serves, change it to match. Get it right and you're not losing the link equity, the boost you would get from having those backlinks. A UTM source tracking on the end is fine, as long as it goes back to the top level domain in the right version.
5. Then internal.
All of your internal links have to be the same. A www link inside a site that serves non-www is force-feeding Google a 301 redirect for no reason. Same with a link missing the trailing slash: click it, you're redirected, that's another 301. One or two is not a big deal. A couple dozen or a couple hundred across your site slowly adds up. It's 1,000 cuts. Same with pages you took down that you still link to: a dead page is force-feeding Google a 404. Link to the correct URL, and in your sitemap link to the endpoint, never the redirect.
6. The server.
For the links you don't control, the .htaccess on your server: whoever visits, they only get the version you want. Google then stops going to the version you don't want. On one audit the whole site loaded on two different addresses, because nothing was 301 redirecting the www version. Google visits both, sees two identical sites, and asks what's going on here.
7. Why you never change them.
A redesign, a new CMS, a new domain. To Google that is a migration, and when you migrate, your URL structures may change. It can tank your rankings. Expect to lose around thirty percent of your traffic, with a month or two to rebound. A bad migration, fifty to sixty percent. You could lose all of it.
Here's why. Every social profile, every directory, every site that links to you is pointing at a URL structure. Change it and Google arrives from a thousand backlinks and finds a thousand 404s. Enough of those and the whole site gets de-ranked. It can take years for Google to forget a URL. It may never forget it.
So if one has to change: keep every URL exactly the same where you can, keep the pages similar, 301 every old URL to its new page, not just the important ones, update the profiles you control, link to the endpoint on your own pages, and then Search Console: Indexing, Pages, Page with redirects. Work that list until it's empty.
Three questions you need to consider before you touch anything. What is my current URL structure? What are my current canonical tags? What does my backlink structure look like?
1. What Google remembers.
Whenever you give Google a URL, Google remembers that URL, and it has to be nd non-www are the same content, same everything, with a slightly different URL. To Google it's similar to a file on your desktop copied twice, the same document named slightly different. It crawls both. Half the crawl budget goes to the non-www version and half to the www version, because Google thinks there are two versions of your site.
2. The three choices.
HTTPS or HTTP. Ninety-nine percent of the time it's HTTPS. www or non-www. That's around fifty-fifty. A trailing slash or not. Does choosing www over non-www affect SEO? No. There's no way it does. What matters is that once you pick, you pick and stick with it forever. Whatever your structure is, you maintain it pretty much forever.
3. The canonical tag.
Look at the canonical tag on every page. link rel=canonical href, then your URL. Is it HTTPS? Is it www or not? Is it matching the actual URL that is being served? On one audit, 12 pages had the canonical set to the URL without the trailing slash. Click it and you're redirected to the version with the slash. A very slight nuance, and it teaches Google not to trust your canonical tags.
4. External links first.
A quick and dirty way to see what Google knows about you externally: put your domain name in quotes and search it. Then go through everything that links back. Yelp, Trustpilot, Facebook, every directory, every social profile. Every time you put your URL in a social profile, that's a backlink. If it's your link, you control what URL you place there. If the structure is different from what your site serves, change it to match. Get it right and you're not losing the link equity, the boost you would get from having those backlinks. A UTM source tracking on the end is fine, as long as it goes back to the top level domain in the right version.
5. Then internal.
All of your internal links have to be the same. A www link inside a site that serves non-www is force-feeding Google a 301 redirect for no reason. Same with a link missing the trailing slash: click it, you're redirected, that's another 301. One or two is not a big deal. A couple dozen or a couple hundred across your site slowly adds up. It's 1,000 cuts. Same with pages you took down that you still link to: a dead page is force-feeding Google a 404. Link to the correct URL, and in your sitemap link to the endpoint, never the redirect.
6. The server.
For the links you don't control, the .htaccess on your server: whoever visits, they only get the version you want. Google then stops going to the version you don't want. On one audit the whole site loaded on two different addresses, because nothing was 301 redirecting the www version. Google visits both, sees two identical sites, and asks what's going on here.
7. Why you never change them.
A redesign, a new CMS, a new domain. To Google that is a migration, and when you migrate, your URL structures may change. It can tank your rankings. Expect to lose around thirty percent of your traffic, with a month or two to rebound. A bad migration, fifty to sixty percent. You could lose all of it.
Here's why. Every social profile, every directory, every site that links to you is pointing at a URL structure. Change it and Google arrives from a thousand backlinks and finds a thousand 404s. Enough of those and the whole site gets de-ranked. It can take years for Google to forget a URL. It may never forget it.
So if one has to change: keep every URL exactly the same where you can, keep the pages similar, 301 every old URL to its new page, not just the important ones, update the profiles you control, link to the endpoint on your own pages, and then Search Console: Indexing, Pages, Page with redirects. Work that list until it's empty.
Three questions you need to consider before you touch anything. What is my current URL structure? What are my current canonical tags? What does my backlink structure look like?
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Most testimonial sections are a carousel. Every second it rotates. A name, a quote, a dash.
What I build instead I call a review table. I pull the reviews off your Google Business Profile and display them on the website.
The photo of the person who left it, so it's not a blank date it was left. The review content.
Now that content is on your page. Keyword rich review text puts the keywords on the page, gets the entity count up, gets the LSI terms up. Those are the things people say when they talk about your service.
Then I go through the review content and bold certain terms. Bolding keywords, entities and LSI terms is a ranking factor.
Seventy reviews in there, and you see a couple at a time. There's a scroll bar inside the section. It's not a skyscraper article where you're constantly scrolling to get through the reviews.
If they left photos, keywords go in the file name and the alt text too.
The customer gets the trust signal. We get all the SEO on the page.
What I build instead I call a review table. I pull the reviews off your Google Business Profile and display them on the website.
The photo of the person who left it, so it's not a blank date it was left. The review content.
Now that content is on your page. Keyword rich review text puts the keywords on the page, gets the entity count up, gets the LSI terms up. Those are the things people say when they talk about your service.
Then I go through the review content and bold certain terms. Bolding keywords, entities and LSI terms is a ranking factor.
Seventy reviews in there, and you see a couple at a time. There's a scroll bar inside the section. It's not a skyscraper article where you're constantly scrolling to get through the reviews.
If they left photos, keywords go in the file name and the alt text too.
The customer gets the trust signal. We get all the SEO on the page.
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I pushed a major change to one of my test websites. Google put my URLs a little lower, or removed them, for a week or two.
I call it the re trust process. It isn't a definitive term. It's just the way I explain it.
You told Google you were this. All your code said this. Then oogle has to re go through your website and re identify: can we actually trust this website?
Google is constantly testing all the time. Over weeks, months, quarters, some ranking factors go up and some come down. One has to replace the other.
I made the change on 4/15. It wasn't until around 5/1 that we started going back up. In that window I didn't change anything.
Now I'm at new all-time highs for clicks and impressions.
A more established site isn't going to go from 10,000 clicks a day to zero.
Smaller sites are going to experience this volatility.
So don't panic. Don't do anything. Give it two to three weeks and see what happens.
If you come out a little lower, look at what you changed.
You may have removed some ranking factors.
Or you continuously added more and more of one thing, like schema.
Google thinks you're trying to manipulate it and gives you zero credit for it.
Have a diversity of factors. Don't go all in on one.
I call it the re trust process. It isn't a definitive term. It's just the way I explain it.
You told Google you were this. All your code said this. Then oogle has to re go through your website and re identify: can we actually trust this website?
Google is constantly testing all the time. Over weeks, months, quarters, some ranking factors go up and some come down. One has to replace the other.
I made the change on 4/15. It wasn't until around 5/1 that we started going back up. In that window I didn't change anything.
Now I'm at new all-time highs for clicks and impressions.
A more established site isn't going to go from 10,000 clicks a day to zero.
Smaller sites are going to experience this volatility.
So don't panic. Don't do anything. Give it two to three weeks and see what happens.
If you come out a little lower, look at what you changed.
You may have removed some ranking factors.
Or you continuously added more and more of one thing, like schema.
Google thinks you're trying to manipulate it and gives you zero credit for it.
Have a diversity of factors. Don't go all in on one.
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You're force feeding Google a 301 redirect with your own links.
A link to the non www version of your URL. A link without the trailing slash when your pages have one. A link in your sitemap to a page that doesn't exist anymore. On one audit it was occurring on 12 different le comes by and crawls the sitemap, it finds the URL, goes to visit it, and is greeted with a 301 redirect. You're wasting your crawl budget. You're wasting Google's time.
Having one of these is not going to take your site down. 1,000 of these, 1,000 cuts, does lead to your site not ranking.
Having 301 redirects isn't a bad thing. You just don't want links to the redirect. What you want are links to the endpoint, the page you're redirecting to. Keep the redirect in your server config. Clean the URL out of your sitemap and stop linking to it.
Same with 404s. As time goes on your site's going to develop. More blog content, more services content, and you're going to remove content. One to two to three 404s isn't going to kill your site. We just don't want to be force feeding Google 404 errors for no reason.
Once a quarter, go through your sitemap, go through all of your internal links, and click them. Do these all actually still resolve?
Another way to find them is Google Search Console. Settings, Crawl, open the report, scroll down to the server errors.
A link to the non www version of your URL. A link without the trailing slash when your pages have one. A link in your sitemap to a page that doesn't exist anymore. On one audit it was occurring on 12 different le comes by and crawls the sitemap, it finds the URL, goes to visit it, and is greeted with a 301 redirect. You're wasting your crawl budget. You're wasting Google's time.
Having one of these is not going to take your site down. 1,000 of these, 1,000 cuts, does lead to your site not ranking.
Having 301 redirects isn't a bad thing. You just don't want links to the redirect. What you want are links to the endpoint, the page you're redirecting to. Keep the redirect in your server config. Clean the URL out of your sitemap and stop linking to it.
Same with 404s. As time goes on your site's going to develop. More blog content, more services content, and you're going to remove content. One to two to three 404s isn't going to kill your site. We just don't want to be force feeding Google 404 errors for no reason.
Once a quarter, go through your sitemap, go through all of your internal links, and click them. Do these all actually still resolve?
Another way to find them is Google Search Console. Settings, Crawl, open the report, scroll down to the server errors.
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How you do your internal linking signals to Google what the important page is.
If you have a ton of internal links pointing to a page that's not your money page, Google will think that page is important and should be ranking. Everything you've done isn't being applied to the A site I audited was properly interlinking its pages. It just wasn't linking back to the service page we wanted ranking in search.
Money pages are the pages we want ranking for a specific term. When someone lands on them, they convert to our service. If roof repair is one of my services, I want that page optimized for roof repair, and when someone searches roof repair, I want my roof repair page to rank.
Three sources link to the money page. The blog content, the service pages, the location pages.
The anchor text is an exact match of the keyword I'm trying to rank for.
Your blog content is there to add relevance and link back. It is not there to compete with your money page.
If you don't properly interlink, it can take a week or more for Google to come by and find all of that new on-page SEO. With all of these links pointing to the page, Google finds it a lot sooner.
This stops at a certain point. That's when you start considering backlinks.
If you have a ton of internal links pointing to a page that's not your money page, Google will think that page is important and should be ranking. Everything you've done isn't being applied to the A site I audited was properly interlinking its pages. It just wasn't linking back to the service page we wanted ranking in search.
Money pages are the pages we want ranking for a specific term. When someone lands on them, they convert to our service. If roof repair is one of my services, I want that page optimized for roof repair, and when someone searches roof repair, I want my roof repair page to rank.
Three sources link to the money page. The blog content, the service pages, the location pages.
The anchor text is an exact match of the keyword I'm trying to rank for.
Your blog content is there to add relevance and link back. It is not there to compete with your money page.
If you don't properly interlink, it can take a week or more for Google to come by and find all of that new on-page SEO. With all of these links pointing to the page, Google finds it a lot sooner.
This stops at a certain point. That's when you start considering backlinks.
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Everyone can build an app now. Then they ask me how to SEO it.
What you actually first have to ask is: does anybody search for this?
Go to Google Ads. Then Tools. Then Planning. Keyword Planner.
Paste the term in. Hit get search volume and forecasts.
You can also try Google Trends. It shows you what's being searched, but not the quantity.
Two terms. The first one? Nada. Nothing.
The second one has a decent amount. 1,300.
That one you target on page. Then you build all the links and all of the content.
If they do search for it, it's worth your time.
And watch what they're searching for. Someone searching how to be a process server is probably not looking for your services.
What you actually first have to ask is: does anybody search for this?
Go to Google Ads. Then Tools. Then Planning. Keyword Planner.
Paste the term in. Hit get search volume and forecasts.
You can also try Google Trends. It shows you what's being searched, but not the quantity.
Two terms. The first one? Nada. Nothing.
The second one has a decent amount. 1,300.
That one you target on page. Then you build all the links and all of the content.
If they do search for it, it's worth your time.
And watch what they're searching for. Someone searching how to be a process server is probably not looking for your services.
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Google can't read.
It has to take your text and turn it into numbers. Some algorithmic way so a computer can understand what the page is about.
Then it ties all of that information into knowledge graph nodes. A whole bunch of lines that link to each other, with little nodes of information.
It does this for all the major entities. Wood. Vinyl. A broom. It has to create an understanding around each one.
It does it for cities, for counties, for states. And for your Google Business Profile, which has a Knowledge Graph ID the same way it has a Place ID and a CID.
So you don't have to teach Google what a ridge vent is. It already has a knowledge graph entry for it.
Entities are just nouns. The nouns that come up when you talk about the service. Google doesn't only count your keyword, it measures these too.
Words are fuzzy. The ID pins it.
In your knowsAbout schema, link to these other sources of information, these other entities that Google is aware of.
Then go and search. See what is currently ranking. Look at those pages, and measure what is on the page.
It has to take your text and turn it into numbers. Some algorithmic way so a computer can understand what the page is about.
Then it ties all of that information into knowledge graph nodes. A whole bunch of lines that link to each other, with little nodes of information.
It does this for all the major entities. Wood. Vinyl. A broom. It has to create an understanding around each one.
It does it for cities, for counties, for states. And for your Google Business Profile, which has a Knowledge Graph ID the same way it has a Place ID and a CID.
So you don't have to teach Google what a ridge vent is. It already has a knowledge graph entry for it.
Entities are just nouns. The nouns that come up when you talk about the service. Google doesn't only count your keyword, it measures these too.
Words are fuzzy. The ID pins it.
In your knowsAbout schema, link to these other sources of information, these other entities that Google is aware of.
Then go and search. See what is currently ranking. Look at those pages, and measure what is on the page.
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SEO may not be the best approach to generating leads for your business.
When we think about marketing, we also have to think about opportunity cost.
Is it worth it to spend $1,500 to two grand a month,
Or 10 to 30 hours a month figuring this out?
Or is it worth it, to go and run paid ads and create content?
There are so many different variables. Start with your competition.
If you're in a low competition environment, it is easier to rank. The people you're pushing out of the way to appear in that top spot are a lot easier.
It still takes SEO. But it may not require the amount of SEO needed in a super competitive environment like downtown Fort Worth.
If you're a service area business, it's an uphill battle the whole way. You may not even get above the hill.
Then seasonality. Start the campaign three to four months before the peak.
With SEO you've got 10,000 moving parts. That's why there's such varying results.
So before you commit: go and search. See what is currently ranking.
Sometimes the answer is to go run paid ads and create content.
And there's tons of other ways to generate leads or market the business.
Helping out in the Facebook groups. Door knocking. Putting up yard signs. Having a referral network. Doing affiliate deals.
SEO is one of them. It may not be the best one.
When we think about marketing, we also have to think about opportunity cost.
Is it worth it to spend $1,500 to two grand a month,
Or 10 to 30 hours a month figuring this out?
Or is it worth it, to go and run paid ads and create content?
There are so many different variables. Start with your competition.
If you're in a low competition environment, it is easier to rank. The people you're pushing out of the way to appear in that top spot are a lot easier.
It still takes SEO. But it may not require the amount of SEO needed in a super competitive environment like downtown Fort Worth.
If you're a service area business, it's an uphill battle the whole way. You may not even get above the hill.
Then seasonality. Start the campaign three to four months before the peak.
With SEO you've got 10,000 moving parts. That's why there's such varying results.
So before you commit: go and search. See what is currently ranking.
Sometimes the answer is to go run paid ads and create content.
And there's tons of other ways to generate leads or market the business.
Helping out in the Facebook groups. Door knocking. Putting up yard signs. Having a referral network. Doing affiliate deals.
SEO is one of them. It may not be the best one.
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Social posts are showing up more and more in Google.
Also in A.I. search results.
Your social media posts can rank in search. Someone goes to search roof replacement Pensacola, and there's a chance that your Instagram, your YouTube, your LinkedIn, your Facebook and maybe your That can get you that click.
In an experiment I did, Google crawled Instagram. Two of my Instagram posts are now indexed. Before, those were not there.
Google just rolled out something in Search Console where you can start seeing the traffic your social media posts are getting.
ChatGPT, Claude and Gemini are search engines now. They only know what they can crawl.
So how do you create hundreds of posts? Record a podcast.
1. Before recording, Google the main keyword and open People Also Ask. Those are the questions your customers already type.
2. Record once. Answer the questions rapid fire.
3. Feed the podcast video to Claude. Have it transcribe and create 10 short form videos.
4. 10 short form videos turn into 60 when repurposed.
5. Each short form video turns into a still carousel on Instagram. That's another 60 posts.
6. Take the transcripts. Write tweets, LinkedIn posts, YouTube community posts and Facebook posts.
Each post targets a keyword. Each post links back to the site.
Do this four more times, and we're at 1,000 posts.
Now connect them. You can create a link network with these, and the press release.
1. Every post links back to the site. A tier 1 link points at your website.
2. Buy a press release. It links to your site and your Google Business Profile, with the map embedded. Around 500 backlinks and 500 referring domains.
3. Now point some of your social posts at the press release page instead of your site. The release has backlinks of its own now. That's tier 2. A tier 2 link points at a page that links to you.
4. On your website, have a social posts page. On that page, it just has links to all of your social media posts. That gives Google a direct way to go and find all of them.
Your posts link to your site. Your posts link to the release. The release links to your site. Your site links to your posts.
It just creates that whole loop.
Now your links have links.
Google and the A.I. crawlers read all of it.
Also in A.I. search results.
Your social media posts can rank in search. Someone goes to search roof replacement Pensacola, and there's a chance that your Instagram, your YouTube, your LinkedIn, your Facebook and maybe your That can get you that click.
In an experiment I did, Google crawled Instagram. Two of my Instagram posts are now indexed. Before, those were not there.
Google just rolled out something in Search Console where you can start seeing the traffic your social media posts are getting.
ChatGPT, Claude and Gemini are search engines now. They only know what they can crawl.
So how do you create hundreds of posts? Record a podcast.
1. Before recording, Google the main keyword and open People Also Ask. Those are the questions your customers already type.
2. Record once. Answer the questions rapid fire.
3. Feed the podcast video to Claude. Have it transcribe and create 10 short form videos.
4. 10 short form videos turn into 60 when repurposed.
5. Each short form video turns into a still carousel on Instagram. That's another 60 posts.
6. Take the transcripts. Write tweets, LinkedIn posts, YouTube community posts and Facebook posts.
Each post targets a keyword. Each post links back to the site.
Do this four more times, and we're at 1,000 posts.
Now connect them. You can create a link network with these, and the press release.
1. Every post links back to the site. A tier 1 link points at your website.
2. Buy a press release. It links to your site and your Google Business Profile, with the map embedded. Around 500 backlinks and 500 referring domains.
3. Now point some of your social posts at the press release page instead of your site. The release has backlinks of its own now. That's tier 2. A tier 2 link points at a page that links to you.
4. On your website, have a social posts page. On that page, it just has links to all of your social media posts. That gives Google a direct way to go and find all of them.
Your posts link to your site. Your posts link to the release. The release links to your site. Your site links to your posts.
It just creates that whole loop.
Now your links have links.
Google and the A.I. crawlers read all of it.
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